Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). In contrast, social media algorithms will always limit your organic reach. A PS is imperative in direct mail and you’ll want to include one in your emails as well. But what about reach? billion by 2025.

email 52

email Rate ROI Social Media 52

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. This type of data will allow you to determine further or future prioritization and/or resources. 2) Educate. 3) Involve. 4) Activate.

Raise 208

Raise Relationship Tips Fundraising 208

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Also, with organic reach at an all-time low, your nonprofit should invest in social media advertising.

Practice 339

Practice Online Fundraising Nonprofit 339

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. Organize them into groups based on their gift sizes.

Analytics 52

Analytics Data Giving Metrics 52

Nonprofit Tech for Good

FEBRUARY 27, 2012

It’s important that you understand that if anyone donates to your nonprofit on any of these sites, the funds are mailed to the contact information your nonprofit has in GuideStar. Charity Navigator reports that 7 out 10 nonprofits in theUnited Statesdo meet that minimum benchmark. Create Additional Pages for Other Ways to Give.

Donation 229

Donation Practice Mail Newsletter 229

NTEN

AUGUST 5, 2014

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!).

Communication 94

Communication email Marketing Reflection 94

Get Fully Funded

MAY 16, 2022

Other organizations bring in $3,000 to $5,000 each month to support their operations and make a bigger impact in communities. . They’re more likely to mention your organization on their social media channels and in casual conversations with friends and family. if that’s a number that means something tangible for your organization.

Donor 128

Donor Nonprofit Gift Missouri 128

Amy Sample Ward

JUNE 13, 2011

I come across so many great conversations, ideas, and resources all over the web every day. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). The site also posted losses in Canada, the U.K.,

Web 114

Web Norway Russia Mexico 114

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. By doing so, you’ll avoid the extra time and energy required to redo this work and ensure your forward-facing messaging about your organization is consistent.

Guide 108

Guide Fundraising Nonprofit Template 108

Care2

MAY 19, 2014

Is your nonprofit investing the right amount of money, resources, and strategy into digital? To help get your organization thinking about this investment, check out the key findings from the Charity Dynamics'' report: How Today''s Nonprofits Approach Digital Spending and Why It Matters to You. Probably not.

Digital 73

Digital Money Mobile Benchmark 73

Amy Sample Ward

JUNE 6, 2012

I come across so many great conversations, ideas, and resources all over the web every day. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

Bloomerang

MAY 31, 2022

Your fundraising strategy will build on your past successes and opportunities to help your organization grow year after year. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Offers accountability. But what does a fundraising strategy look like in practice?

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Care2

SEPTEMBER 21, 2013

While multichannel communications has become standard these days, your organizations needs to find the right mix when you target different generations. For example, d irect mail is not dead. Generations Y and X prefer to give online, and as many Baby Boomers say they give online as via direct mail. Embrace it!

Generation 66

Generation Philanthropy Canada Benchmark 66

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. Yet time and resources are limited, so from a strategic, data-driven perspective , we have to prioritize where our efforts should lie. Of those who joined your file last year, what percent gave?

Retention 37

Retention Donor Online Research 37

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. International organizations once again stood out for their low newsletter click-through rates. Highlights.

email 169

email Marketing Nebraska Omaha 169

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. This report analyzes data from 28 organizations (some of the biggest national nonprofits in the U.S.) “Robust direct mail programs drive up the retention and long-term value of new donors acquired online.

Results 68

Results Fundraising Case Study Mail 68

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Collaborate with peers : Engage with other fundraisers and organizations to share insights and best practices. Weekly communication is a basic standard.

Action 75

Action Report Practice Fundraising 75

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. What kinds of organizations use text-to-give? Promote text-to-give opportunities Spotlight your text-to-donate opportunities using your blog posts, social media posts, and even in your direct mail communications.

Mobile 56

Mobile Guide Giving Fundraising 56

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) junk mail,” Ball said.

Mail 34

Mail Social Media Advocacy Online 34

Nonprofit Tech for Good

OCTOBER 5, 2011

The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark.

Linkedin 195

Linkedin Group Practice Management 195

Care2

JANUARY 7, 2011

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. 67% learn about associations through emails and direct mail. Content (online and offline) and products aimed at your members.

Benchmark 67

Benchmark Associations Stats Offline 67

Tech Soup

AUGUST 20, 2013

If your organization is trying to reach new, younger audiences, you might want to re-examine your website and mobile strategy. The full report from The Millenial Impact is available online for free along with a new tool called Millenial Impact Benchmarks. is a collection of services for organizations to implement a mobile strategy.

Mobile 63

Mobile Donor Fundraising Survey 63

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.”

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media. This means nonprofits need to spend more time and resources changing things up.

email 75

email Advocacy Social Network Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

That’s also how we’ve been able to obtain more resources to handle the volume we have.&#. Do those people do what you want them to do, like advance the mission of your organization? And very likely they are simultaneously doing direct mail and/ or events or PSAs etc. There was a little bit of kismet happening.

Measure 100

Measure Social Media Survey Relationship 100

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media. This means nonprofits need to spend more time and resources changing things up.

email 70

email Advocacy Social Network Social Media 70

CauseVox

OCTOBER 11, 2021

Second, year-end giving gives nonprofits an opportunity to use a big chunk of their resources to meet their annual fundraising goals, and it gives donors a last chance to get a tax-deductible gift out the door. How has COVID impacted your organization? What is a realistic goal for the timeline and your community?

Guide 73

Guide Giving Campaign Social Media 73

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. And sustainer programs provide steady, reliable revenue for your organization. Organizations’ email lists also grew by 10.2%. With a caveat.

Time 33

Time Fundraising Benchmark Trend 33

NTEN

MAY 17, 2013

As you refine your fundraising strategy and explore new ways of connecting with donors, check out Blackbaud ''s 2013 Online Marketing Benchmark Study for Nonprofits to compare your organization to others and gather new ideas. See the submission timeline, sign up for the mailing list, or submit your cause film here.

Research 70

Research Tools Tips Drupal 70

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Think Giving Tuesday but without all the clutter of thousands of organizations asking for money. Make sure you share images of each item and organize them clearly.

Ideas 98

Ideas Online Fundraising Charity 98

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

SEPTEMBER 18, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Thats what I thought. food for thought.

Mail 28

Mail Social Media Advocacy Case Study 28