NonProfit PRO

APRIL 12, 2023

The new report provides a look at nonprofit email benchmarks for both large and small organizations. With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.”

Evaluation 260

Evaluation email Report Campaign 260

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Practice 239

Practice Fundraising Guide Channel 239

M+R

FEBRUARY 26, 2024

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. Behavioral data on how your supporters are interacting with other organizations — email and donation patterns — are powerful without sacrificing your supporters’ privacy and trust. Never heard of us before?

Data 90

Data United States Green Benchmark 90

Nonprofit Tech for Good

JULY 21, 2019

11% via direct mail/post. 53% of nonprofit staff who are extremely or somewhat satisfied in their current roles donate to the organization where they work ( World-Changing Work Report ). Religious organizations (-3.9%) and educational organizations (-3.7%) experienced the largest drop in giving ( Giving USA Report ).

Stats 279

Stats Social Media NGO Media 279

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. According to NextAfter , only 14% of organizations prompt one-time donors to upgrade to a monthly gift (also known as a recurring gift) during the donation process. 10) Include a phone number and mailing address. Monthly donors give $35.46

Practice 363

Practice Donation Paypal Badge 363

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. 25% said social media and 17% said it was an organization’s website that most inspires them to give. Why the Open Data Project?

email 333

email Marketing Data Digital 333

M+R

MARCH 5, 2024

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. Behavioral data on how your supporters are interacting with other organizations — email and donation patterns — are powerful without sacrificing your supporters’ privacy and trust. Never heard of us before?

United States 75

United States Green Benchmark Registration 75

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Bloomerang

MARCH 27, 2024

Right at the fingertips of so many organizations moving the good work forward, and yet there is still not a greater prioritization of engaging women donors. Start where you are and be realistic about the mindsets of those in leadership across your organization. Women give, and you want them to give to your organization!

Philanthropy 87

Philanthropy Strategy Fundraising Indiana 87

Achieve

MAY 19, 2022

In this quick guide, we’re going to cover four tips to help your team stay organized when. This could involve email, direct mail, video, social media, and more. meetings throughout the process, maintaining an overall planning calendar, and setting benchmarks to make sure everyone’s hitting their goals. productive. !)

Tips 59

Tips Organization Charity Software 59

Neon CRM

NOVEMBER 17, 2023

Everyone running a membership organization wants to recruit some shiny new members. A membership engagement strategy outlines the planned approaches, tactics, and initiatives that a member-based organization will take to foster meaningful interactions and promote sustained participation among its members.

Strategy 98

Strategy Measure Social Media Metrics 98

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further. Download Now!

Offline 219

Offline Donor Online Fundraising 219

Bloomerang

AUGUST 16, 2021

Internalizing and externalizing an organization-wide culture of philanthropy. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Once you know the benchmarks, you can compare your data to them and evaluate how successful your efforts are.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

Benchmark 56

Benchmark Measure America Blackbaud 56

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. Benefits of Partnership.

Global 203

Global Trend South Africa Report 203

Get Fully Funded

FEBRUARY 22, 2022

For your small organization to thrive, you have to spend money on fundraising. Organizations that overspend on fundraising are often working inefficiently, spending on fundraising strategies that are not getting results. This is a WHOLE other issue – how to succeed at direct mail fundraising.). Sometimes that’s ok.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Giving to all nine major categories of recipient organizations grew, making 2016 just the sixth time in the past 40 years that this has occurred.

Stats 96

Stats Trend Mail Fundraising 96

NetWits

JUNE 7, 2012

Our 2011 Online Fundraising Report shows that nonprofit organizations receive over 20 percent of their total online funding in December, and nearly 45 percent in the last four months of the year. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Staggering, but not news.

Online 221

Online Fundraising Benchmark Report 221

sgEngage

FEBRUARY 4, 2022

The most successful fundraising organizations are using augmented insights to identify the supporters most likely to give, analyze prospect wealth data, and personalize asks to resonate with their donors more deeply. Examples of performance tools include performance analysis and benchmarking. .

Data 94

Data Houston Classes Analytics 94

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. Last week, we went over digital advocacy forms.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Use your data to find out how your customers interact with the organization and how it changes over time, which can help you understand member journeys.

Aggregator 169

Aggregator Associations Activities Active 169

Forum One

MARCH 20, 2023

It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website to following you on social media, contacting you by phone, meeting you in person, receiving your printed materials in the mail, etc. Enter the service blueprint!

Denver 58

Denver Colorado Social Media Info 58

Bloomerang

SEPTEMBER 21, 2021

Or, perhaps you’ve just been tasked with putting together the annual report for your organization for the first time. The annual report includes things like your organization’s major accomplishments, benchmarks, and constituent success stories. What is an annual report? Share key indicators. . Share your fundraising results. .

Report 111

Report PDF Donor Summary 111

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

Offline 153

Offline Channel Fundraising Mail 153

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. Growing your mailing list. 2) It doesn’t display well on phones or tablets.

Websites 245

Websites Nonprofit Guidelines Phone 245

Bloomerang

AUGUST 23, 2023

Congratulations, all your data is now tucked neatly into organized rows and easy-to-access fields. There’s a rule of thumb home organizers use that says you should always keep your belongings in a place where you can see them, or you risk forgetting that you have them. Or sent them a handwritten card in the mail?

Report 86

Report Donor Database Template 86

Neon CRM

JANUARY 25, 2024

If your organization sends out a member newsletter, you have a solid communication method on your side! Share upcoming events, volunteer opportunities, organization updates, etc., Mind Your Design When you use consistent branding , members will learn to associate your organization with a certain look.

Newsletter 52

Newsletter Content Ideas Tips 52

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

email 230

email Raise Cancer Info 230

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Also, with organic reach at an all-time low, your nonprofit should invest in social media advertising.

Practice 339

Practice Online Fundraising Nonprofit 339

NetWits

JUNE 14, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Download Now! However, they also take more work to retain.

Offline 209

Offline Donor Online Giving 209

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). In contrast, social media algorithms will always limit your organic reach. A PS is imperative in direct mail and you’ll want to include one in your emails as well. But what about reach? billion by 2025.

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

FEBRUARY 27, 2012

It’s important that you understand that if anyone donates to your nonprofit on any of these sites, the funds are mailed to the contact information your nonprofit has in GuideStar. Charity Navigator reports that 7 out 10 nonprofits in theUnited Statesdo meet that minimum benchmark. Create Additional Pages for Other Ways to Give.

Donation 229

Donation Practice Mail Newsletter 229

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Utilize naming opportunities to recognize above described benchmarks.

Raise 208

Raise Relationship Tips Fundraising 208

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. Organize them into groups based on their gift sizes.

Analytics 52

Analytics Data Giving Metrics 52