Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 11% via direct mail/post. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). The average text-to-donate gift is $106 ( MobileCause ).

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Stats Social Media NGO Media 279

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Number of donors who increased their gift.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. They then continue to give offline in similar proportions in subsequent years, although the amounts are typically not as large as the initial online gift. Download Now!

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Offline Donor Online Fundraising 219

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

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Practice Online Fundraising Nonprofit 339

Bloomerang

MARCH 27, 2024

Benchmarking and CRM Lack of solid recordkeeping and full use of its nonprofit CRM is at the very top of pain points I continue to observe in the nonprofit sector. The days should be long gone that a woman receives mail without her correct name, usually due to making assumptions based upon relationships.

Philanthropy 84

Philanthropy Strategy Fundraising Indiana 84

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats.

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Stats Trend Mail Fundraising 96

Connection Cafe

OCTOBER 12, 2017

The clear majority of giving is made through one of three methods: direct mail, online and special events. Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. The term “major gift” isn’t new.

Gift 35

Gift Strategy Benchmark Arts 35

sgEngage

FEBRUARY 4, 2022

The sector is moving away from galas and golf tournaments toward a strategic focus on raising more through major gifts. With this information, they can build strong gift officer portfolios, ensure expensive marketing like direct mail is going to the best prospects, and increase response rates with segmented lists and personalized content.

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Data Houston Classes Analytics 91

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” Because crowdfunding offers inclusive and accessible ways to get involved, it also opens the door for you to receive more gifts from existing and new donors! Share the impact.

Blackbaud 98

Blackbaud Articulate Gift Global 98

Bloomerang

AUGUST 23, 2023

Your database is probably home to people from a ton of different sources – your online donors, your direct mail donors, your volunteers, people who signed up on your website, people who registered for one of your events, people who fall into more than one of those categories, etc. What can you do to convince them they should give a gift?

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Report Donor Database Template 85

Nonprofit Tech for Good

FEBRUARY 27, 2012

It’s important that you understand that if anyone donates to your nonprofit on any of these sites, the funds are mailed to the contact information your nonprofit has in GuideStar. Charity Navigator reports that 7 out 10 nonprofits in theUnited Statesdo meet that minimum benchmark. Launch a Sustainer Program.

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Donation Practice Mail Newsletter 235

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Including last year’s gift amount. Maybe a hat or pair of gloves? It usually doesn’t work out so well.

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email Raise Cancer Info 230

Get Fully Funded

MAY 16, 2022

Now, here’s the more surprising part of monthly giving: Not only do you get more money when someone gives a monthly gift, but the loyalty level increases. Many will give to your Giving Tuesday and year-end campaigns in addition to their monthly gifts. First, figure out what your average gift amount is from one of your last appeals.

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Donor Nonprofit Gift Missouri 128

NetWits

JUNE 14, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Download Now! However, they also take more work to retain.

Offline 209

Offline Donor Online Giving 209

CauseVox

JUNE 7, 2022

For context, when we talk about major donors, we’re referring to donors who make a significant gift to your org – one that’s above and beyond the typical gift that arrives in the mail. Restricted gifts are earmarked for a specific purpose or project. Restricted gifts are earmarked for a specific purpose or project.

Money 64

Money Donor Tips Technique 64

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Matching gift database. A matching gift database helps you identify donors who are eligible for corporate matching gifts.

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Strategy Develop Fundraising Nonprofit 103

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Here’s how you can learn from data about these donors: Average gift size. Determine how much donors contribute via recurring gifts, on average. Organize them into groups based on their gift sizes.

Analytics 52

Analytics Data Giving Metrics 52

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. And it may make sense for that second gift to be part of a sustaining giving program. And this raises a few questions.

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Benchmark Online Report Gift 20

Nonprofit Tech for Good

DECEMBER 13, 2018

According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. What happens after someone makes a gift? Growing your mailing list. Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? 2) It doesn’t display well on phones or tablets.

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Websites Nonprofit Guidelines Phone 253

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. Where to go from here.

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Channel News Mail Blogger 118

NetWits

JUNE 19, 2012

And perhaps your next tweet or mailing. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails. Send follow-up emails to let them know what programs or services their gift funded. Send emails based on behavior.

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email Test Conference Benchmark 150

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Donors love to know that their money was leveraged, and with matching gifts, they’re essentially giving two gifts for the price of one.

Ideas 98

Ideas Online Fundraising Charity 98

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Supporters either send a donation amount to be charged to their mobile carrier (text-to-give) or are sent a link to your online donation form (text-to-donate) where they can submit a gift. Donor stewardship challenges.

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Mobile Guide Giving Fundraising 56

Connection Cafe

FEBRUARY 14, 2017

We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention. As a whole, the value of an e-mail address is $12.30, down 7% from last year’s $13.36. But it gets even more interesting when looking at average gift amounts.

Retention 37

Retention Donor Online Research 37

Bloomerang

AUGUST 21, 2023

What next steps can you take to communicate more effectively by email, postal mail, and online? At this level, your fundraising plan should cover the next three to five years and be reviewed and evaluated quarterly for your performance against the plan’s benchmarks. With text-to-donate, the donor can customize the amount of the gift.

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Action Report Practice Fundraising 73

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. Online-acquired donors tend to give much larger gifts and to give more in total revenue. According to the study, it’s challenging to retain donors online, particularly if you don’t have a direct mail program in place.

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Results Fundraising Case Study Mail 68

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

Achieve

MAY 19, 2022

Or, you could invest in supplementary fundraising automation tools like matching gift software. matching gift program. Matching gift software would help you find these opportunities. This could involve email, direct mail, video, social media, and more. Assign teams to tackle specific tasks. productive. !)

Tips 59

Tips Organization Charity Software 59

NTEN

MARCH 27, 2013

With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! Million online gifts totaling $438 Million raised; and 7.3 It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity.

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Advocacy Benchmark Social Media Analytics 95

NTEN

JUNE 8, 2011

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail.

Donor 58

Donor Offline Mail Channel 58

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Direct Mail marketers have already known this for years, as do some of the larger nonprofits with massive email lists and sophisticated multi-channel fundraising programs.

email 77

email Fundraising Rate ROI 77

Care2

JUNE 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here’s how it works.

Social Media 37

Social Media Gift Advocacy Support 37

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.

Convio 31

Convio Benchmark Studies Social Media 31