Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. Top Fundraising Benchmarks to Share With Your Nonprofit Board from Classy. Step 3: Present Compelling Recommendations to Your Nonprofit Board .

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Slideshare Benchmark Share Fundraising 56

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers? Create a plan for boosting revenue: Growing the average gift size is another strategy to increase revenue. This metric is one to watch for the future.

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Blackbaud Report Fundraising Benchmark 80

Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).

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Stats Social Media NGO Media 279

EveryAction

AUGUST 3, 2023

And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors. Effective major gift fundraising focuses on cultivating relationships with that 20% of donors, and we’re here to help guide your efforts to maximal success.

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Strategy Giving Fundraising Gift 177

EveryAction

OCTOBER 26, 2022

Is there something you can do now to influence their end of year gift? M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. They tell you how your gift made a difference.

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Donor Giving Gift Photo 216

M+R

MARCH 11, 2024

But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. P.S. Guess who will be releasing a Benchmarks study on April 24? : No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). Hope to talk with you soon!

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Mail Results Benchmark United States 68

EveryAction

JULY 12, 2023

Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information. Direct mail As your journey to purchase the perfect holiday gift continues, you might receive some direct mail that has ads mentioning the item you had your eye on.

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Channel Work Fundraising Movie 224

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Matching Gifts: Matching gift opportunities can reinforce the importance of a donor’s immediate support and makes them feel like their contribution is more significant.

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Practice Fundraising Guide Channel 242

M+R

JANUARY 5, 2024

Read time: 5 minutes Waking up on New Year’s Day is for two things: taking stock of whether you already regret your new year’s resolutions, and immediately refreshing your end of year fundraising data to see if anyone gave that final gift at midnight on 12/31. Average gifts were down – but large gifts may have switched channels.

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Fundraising New York City Ukraine Channel 102

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

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Metrics Gift Track Tech 52

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Retention was 25% for donors who made their first gift in 2017, and 59% for repeat donors.”

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Benchmark Digital Report Learning 81

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). Monthly donors give $35.46

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Practice Donation Paypal Badge 363

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

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Benchmark Internet Report Giving 144

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Provide an online gift management method: Reassuring your donors that they’re in control of their gift is an important step in building trust with them. Check out our last installment here !

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Communication Practice Program Instruction 130

Nonprofit Tech for Good

DECEMBER 8, 2021

M+R Benchmarks Report. 33% of donors give tribute gifts to family and friends. Donors are most interested in giving tribute gifts as memorials (43%), birthday gifts (25%), and on religious holidays (10%), such as Christmas, Hanukkah, and Eid al-Fitr. Promote Your Tribute Gifts. For example: yourwebsite.org/impact.

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Trend Digital Marketing Fundraising 320

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Benchmark Digital Trend Report 62

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. The average online gift on Tuesday, December 3, was $142.05, a $40.45 of 2013''s overall gifts. This just in! According to the report, overall giving grew 4.9%

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Benchmark Studies Online Donation 73

Robert Weiner

MARCH 25, 2009

Convio has released a new online fundraising benchmark report that is based on data from 600 of Convio’s nonprofit clients from January 1, 2008 to December 31, 2008. The average gift amount was unchanged at many organizations, with the average gift hovering around $67.50 in 2007 and 2008.

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Benchmark Report Online Fundraising 100

sgEngage

JANUARY 16, 2024

Even though we’re not all gifted storytellers, artificial intelligence can make us look like we are. Ask for a Long-Term Commitment A one-time gift gets you closer to your campaign goals, but a sustaining gift gets you closer to your mission goals. Lean on AI to craft a better story.

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Effective Tips Fundraising Blackbaud 76

NTEN

NOVEMBER 21, 2011

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

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Benchmark Giving International PDF 52

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

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Benchmark Studies Money Raise 70

Connection Cafe

OCTOBER 12, 2017

Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. Released in September, the 2017 Major Gifts Fundraising Benchmark Study (MGFBS), asked more than 600 organizations in the U.S.

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Gift Strategy Benchmark Arts 35

M+R

JANUARY 11, 2022

Fewer gifts, higher averages! However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. This contributed to the increase in average gift, as search has historically driven stronger average gifts than other ads channels.

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Fundraising Gift Sample Channel 103

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Number of donors who increased their gift.

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Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

APRIL 18, 2017

In 2010, only 6% of donors said that an e-appeal motivated a gift. Source: 2016 Luminate Online Benchmark Report. Source: 2017 Benchmarks Study. Source: 2016 Charitable Giving Report. In 2015, that jumped to 20%. In 2016, the number was 28%, which is a 40% jump from 2015. Source: Dunham+Company.

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Stats Social Media Mobile Technology 261

Care2

JANUARY 21, 2013

These are the types of questions we hope to see answered in the upcoming video benchmark study for nonprofits being conducted by Edelman, See3 Communications, and YouTube. Unfortunately, your organization does not have any real benchmarks to compare it to and that is why it’s important that nonprofits take this video benchmarks survey.

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Benchmark Survey Video Uganda 69

sgEngage

SEPTEMBER 26, 2022

Yet for all that may be different between organizations, shared fundraising challenges seem to endure, especially when it comes to identifying more opportunities for major gifts. Understanding Benchmark Data. The broadest industry benchmarking data is a good place to start. This is where more focused data comes into play.

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Data Los Angeles Gift Model 71

Classy

JULY 21, 2021

We surveyed over 1,000 recurring donors to learn what exactly motivates recurring donors to give, incentivizes them to stay, and causes them to abandon their recurring gift subscriptions. Top recurring gift motivators and incentives. Actions to attract and retain recurring gifts. Benchmark Your Recurring Donation Strategy.

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Report Donor Benchmark Stats 59

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

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Online Fundraising Benchmark Blackbaud 97

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

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Benchmark Studies Free Stats 70

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

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Benchmark Measure Organization Metrics 71

sgEngage

MARCH 22, 2024

In a three-year comparison, the 2022 Blackbaud Peer-to-Peer Benchmark Report found that organizations hosted 15% fewer events in 2022 than they did in 2020. Shifting to more personalized and varied activities means your fundraising events will resonate more deeply with the people who care most about your mission.

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Track Activities Active Activism 96

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page. 4) Know the Power of Email Fundraising.

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Practice Online Fundraising Nonprofit 339

Bloomerang

AUGUST 18, 2023

Especially in the beginning of their employment, many benchmarks beyond gift income must be mutually agreed upon. Reiterate this mindset: It takes a village to increase gift income. Good fundraisers spend a big chunk of their week outside of the office to nurture relationships and solicit gifts.

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Fundraising Retention Gift Nonprofit 70

Connection Cafe

DECEMBER 16, 2019

McKinsey Quarterly focuses on transparency, empathy, and meaning—timeless and increasingly timely— and that all are defining a new leadership benchmark. Gift officer departure or dissatisfaction is often tied to the persistence required to secure appointments with not only one donor but often 10 new ones per month.

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Gift Team Philanthropy Government 37

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

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Benchmark Advocacy Studies Metrics 76

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Nicole McGougan is a public relations associate at Blackbaud. To get where you want to be, you need to know where you are today.

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Benchmark Studies Marketing Online 40