sgEngage

DECEMBER 27, 2021

Earlier this year, Facebook announced that since their introduction in 2016 they have raised over $5 billion through fundraisers on Facebook and Instagram. TikTok have also started championing nonprofits and introduced donation stickers similar to those already available on Facebook and Instagram.

Platform 95

Platform Facebook Tips Social Media 95

Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 343

Nonprofit Tech for Good

DECEMBER 4, 2021

Meta has quietly announced that the Facebook Fundraiser functionality is being expanded to Instagram. If your nonprofit is eligible for Instagram Charitable Giving Tools, then your supporters can now create fundraisers for your nonprofit. This will be available in countries that support nonprofit fundraisers. .

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Feeds Fundraising Nonprofit Facebook 330

NCE Social Media

NOVEMBER 20, 2013

A recent study done by researchers from the Sauder School of Business found that people who like a post Facebook or retweet something are less likely to give you a donation. Here’s a video describing the study’s findings and what it means to us who work at charities who use social media to drive people to donate and to action.

Social Media 130

Social Media Org Media Benchmark 130

Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 71% regularly send email updates to donors and supporters. 92% of global NGOs have a Facebook Page.

Social Media 100

Social Media Stats Media Technology 100

Nonprofit Tech for Good

DECEMBER 8, 2021

Quarterly Impact Reports enhance your website, email, and social media content strategy. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. Promote your landing page each quarter on social media for one month. M+R Benchmarks Report.

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Trend Digital Marketing Fundraising 308

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

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Benchmark Social Media Global Project 103

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. 2020 Social Media Size Guide ). Also, with organic reach at an all-time low, your nonprofit should invest in social media advertising.

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Practice Online Fundraising Nonprofit 339

M+R

MARCH 11, 2024

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Huge Advertising Update!

Mail 74

Mail Results Benchmark United States 74

Nonprofit Tech for Good

JULY 5, 2020

Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. Why does social sharing matter anyways? In this article we’ll discuss video engagement for social media, what it is and why it’s important. What would compel you to like or comment on that video?

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Video Share Social Social Media 312

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

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Benchmark Digital Report Learning 81

Nonprofit Tech for Good

JANUARY 9, 2020

2) Individuals (through ads targeted to individuals): Social Media Platforms (e.g., Facebook, Instagram, LinkedIn, and Twitter). International organizations’ social media presence / Websites. Donors Can Be Found Online: Foundation Directory Online by Candid. 1) High Net Worth Individuals: DonorSearch. GrantWatch.

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Storytelling Accessibility Activities Active 254

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause.

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Global Trend South Africa Report 201

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective.

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Metrics Benchmark Facebook Experiment 97

M+R

AUGUST 23, 2023

Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. While nonprofits have far more followers on Facebook and Twitter, TikTok continues to grow in popularity across the country.

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Team Meme Sound Trend 83

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Social media is a conversation the world is having.

Social Media 99

Social Media Guide Media Social 99

Bloomerang

AUGUST 29, 2022

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Use benchmarks to set your budget. It’s great when your supporters are seeing the same message in multiple places.

Digital 128

Digital Program Tips Nonprofit 128

Bloomerang

AUGUST 16, 2021

Do you know what social media posts they like or share? Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

NTEN

OCTOBER 24, 2011

By Andrea Berry, Idealware Social media has provided nonprofits with a whole new toolbox for marketing themselves and engaging constituents. Now apply that to social media. Measuring lets you determine whether those two hours a week spent posting to Facebook are worth it, and how you might improve your results.

Social Media 88

Social Media Measure Media Social 88

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. For the event, I used the Facebook Insights, Rowfeeder, and Storify. Approximately 85% of the donations were converted from my personal profile on Facebook.

Social Media 129

Social Media Online Learning Fundraising 129

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Benchmark Digital Trend Report 62

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. That way people are able to support the causes they care about, no matter what. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs.

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Effective Fundraising Nonprofit Channel 278

Nonprofit Tech for Good

JANUARY 27, 2016

A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the 2016 Global NGO Online Technology Report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. 95% have a Facebook Page.

South America 100

South America North America Internet Stats 100

Care2

APRIL 3, 2012

I have been waiting to get my hands on the latest 2012 Social Networking Benchmark Report because it’s one of the only comprehensive surveys that provides a good overview of how nonprofits are utilizing social media to brand themselves online, connect with new supporters, and raise money. Facebook pages.

Social Media 78

Social Media Report Media Social 78

NetWits

MAY 17, 2011

Over the past five years peer-to-peer fundraising (aka social fundraising, event fundraising or friendraising) revenue has more than doubled online – reaching close to the billion-dollar mark. Increase Event Fundraising with Social Media. Organizations increase overall fundraising revenue by 40% more than industry benchmark.

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Fundraising Social Social Media Newsletter 279

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2013

Over the years, I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?” Image Source: Pando Daily.

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Facebook Donation Grant Nonprofit 122

Nonprofit Tech for Good

DECEMBER 3, 2020

Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy.

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Facebook Practice Avatar Nonprofit 364

TechImpact

NOVEMBER 22, 2013

While this NTEN eBenchmark Study is from 2012, the data continues to grow and support the future of nonprofit technology, and comparing years can lead to newly occurring trends. These numbers increased from 2011, which showed only 103 Facebook fans, 29 Twitter followers, and 10 mobile subscribers for every 1,000 email subscribers.

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Fund Technology Benchmark Mobile 117

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

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ROI Social Media Media Social 103

NTEN

MAY 17, 2012

We see it year after year in our IT Staffing Survey – unless, as it turns out, you are talking about social media. It helps, of course, that Twitter, Facebook, and Pinterest are all free to use. Her organization is committed to social media “because our constituency tends to skew a bit older. Not true.

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Social Media Media Organization Social 90

Nonprofit Tech for Good

NOVEMBER 22, 2016

Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change. 1) Declining Engagement and Reach on Social Media. 2) A Revival in Email Fundraising.

Technology 100

Technology Trend Social Media United States 100

Connection Cafe

MAY 16, 2019

Everyone knows that social media has a massive impact on today’s culture, so how can social good organizations effectively leverage it to engage supporters? What does your organization need to do to execute an effective social media strategy? What benchmarks should you be tracking your performance against?

Social Media 21

Social Media Podcast Media Instructional Design 21

Pamela Grow

JUNE 28, 2023

Are you tired of feeling like a wee fish in the vast ocean of social media? Social media, on the other hand, lags behind with an average ROI of 94%. In contrast, social media algorithms will always limit your organic reach. In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%.

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email Rate ROI Social Media 52

Connection Cafe

JANUARY 27, 2017

Last weekend, more than 1 million people marched around the globe as part of a worldwide protest, in support of women’s rights , immigration reform, health care reform, environmental protection, LGBTQ rights, racial justice, freedom of religion, and workers’ rights. 9 Ways to Ignite Supporter-Led Advocacy with Social Media: 1.

Social Media 20

Social Media Advocacy Support Media 20

Amy Sample Ward

APRIL 16, 2012

Topic : Using Social Media to Tell Your Story and Raise Funds. Description : Is social media helping you reach your organizational goals and meet your mission? Is it even helping you raise money to support your work? eNonprofit Benchmarks Report. Nonprofit Social Networking Report. Session slides.

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Conference Pennsylvania Guidelines Slides 120

sgEngage

JUNE 30, 2023

Funding is the lifeblood of organizations so it is essential to have a strategy to consistently attract and retain supporters. According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . Increasingly, consumers define their world in this social context, and there are a whole bunch of them. Why is this important?

Social Media 67

Social Media Site Media Social 67