Nonprofit Tech for Good

JULY 21, 2019

Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ). M+R Benchmarks Report ). Mobile Giving.

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Stats Social Media NGO Media 279

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Online revenue growth has plateaued. Social media fundraisers are making a dent.

Benchmark 81

Benchmark Digital Report Learning 81

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

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Metrics Benchmark Facebook Experiment 97

Whole Whale

APRIL 5, 2024

List of Transparent Ad Platforms that let you analyze competitors: Meta (Facebook/Instagram) Ad Library: [link] Allows filtering ads by country, region, disclaimer type, and spend. Nonprofits can use this information to benchmark their own ad performance and identify areas for improvement.

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Library Influence Demographics Nonprofit 104

Nonprofit Tech for Good

DECEMBER 8, 2021

M+R Benchmarks Report. Your current CRM does not integrate with th parties , such as MailChimp, Shopify, Stripe, and Facebook Fundraising Tools. To begin, start with five potential new CRM software: Take five product tours and consider the setup and transition process, as well as the training and customer support offered by the vendor.

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Trend Digital Marketing Fundraising 316

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2013

Over the years, I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?” Image Source: Pando Daily.

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Facebook Donation Grant Nonprofit 122

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. 2020 Social Media Size Guide ).

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

APRIL 10, 2022

In this example, @Codeorg features their logo with an inspirational quote from a supporter: Statistics and fact graphics also work well on Twitter. Follow back those that support your nonprofit. If someone replies in support of your nonprofit, or retweets you, follow them. Like tweets shared by others. 7) Join a Twitter Chats.

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Twitter Practice Social Media Nonprofit 350

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

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Benchmark Social Media Global Project 103

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Whole Whale

NOVEMBER 10, 2021

Here are 3 arguments to support this: 1. Odds are high that your app will most likely sit in a dark corner of the App Store: Only the most loyal of your supporters (10% of your general based on the 90-9-1 rule ) will download the app. CTR (benchmark via MailChimp ). cost per install (benchmark via AppBrain ).

Mobile 96

Mobile Build Benchmark Rate 96

Nonprofit Tech for Good

JANUARY 9, 2020

Facebook, Instagram, LinkedIn, and Twitter). Also, every story told through the digital ecosystem, irrespective of audience, should include the following four elements: In telling its story, an organization should: Express what makes it unique and worthy of attention / support. 1) High Net Worth Individuals: DonorSearch. GrantWatch.

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Storytelling Accessibility Activities Active 260

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. First impressions are important on social media.

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Facebook Practice Avatar Nonprofit 364

NCE Social Media

NOVEMBER 20, 2013

A recent study done by researchers from the Sauder School of Business found that people who like a post Facebook or retweet something are less likely to give you a donation. Marketing and Awareness Research benchmark fundraising sauder socialmedia study' What are your thoughts on this new study?

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Social Media Org Media Benchmark 130

Nonprofit Tech for Good

DECEMBER 25, 2016

Attendees will gain insight by learning benchmarks for success based on NGOs active online across six continents. Which social networks are used most often by NGOs as well as performance and engagement benchmarks based on the NGO’s size and location. For specific technical questions, please visit GoToWebinar Customer Support.

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Social Media NGO Technology Free 228

Bloomerang

AUGUST 29, 2022

When I refer to “digital ads” in this article, I’m referring to the three kinds of digital advertising that are easiest and most affordable: Social media advertising: e.g. Facebook, Instagram, LinkedIn. Use benchmarks to set your budget. It’s great when your supporters are seeing the same message in multiple places.

Digital 120

Digital Program Tips Nonprofit 120

Care2

DECEMBER 16, 2013

The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. Giving money is not a very social activity on Facebook.

Facebook 78

Facebook Donation Disaster Social Network 78

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Let your supporters know specifics.

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Analytics Strategy Fundraising Benchmark 122

M+R

DECEMBER 1, 2023

It might also be time for political candidates to stop abusing SMS lists so that supporters don’t take their annoyance out on nonprofits. While they are more expensive, they built a larger pool of donors that then converted through channels like Facebook and search. It might be time to brainstorm a new strategy around your SMS list.

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Giving New York City Channel Trend 97

TechImpact

NOVEMBER 22, 2013

While this NTEN eBenchmark Study is from 2012, the data continues to grow and support the future of nonprofit technology, and comparing years can lead to newly occurring trends. These numbers increased from 2011, which showed only 103 Facebook fans, 29 Twitter followers, and 10 mobile subscribers for every 1,000 email subscribers.

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Fund Technology Benchmark Mobile 117

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. How to Apply.

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Global Trend South Africa Report 204

Nonprofit Tech for Good

JULY 5, 2020

Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. If your video connects powerfully with your supporters they’ll like, comment on and share the video with their friends. What would compel you to like or comment on that video? The Nonprofit Video Index.

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Video Share Social Social Media 312

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. That way people are able to support the causes they care about, no matter what. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs.

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Effective Fundraising Nonprofit Channel 278

TechImpact

OCTOBER 13, 2014

In past blogs we’ve talked seemingly ad nausea about how technology, donation forms, and social media can support a nonprofit’s fundraising efforts. According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013.

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Social Media Marketing Media Social 183

Nonprofit Tech for Good

JANUARY 27, 2016

A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the 2016 Global NGO Online Technology Report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. 95% have a Facebook Page.

South America 100

South America North America Internet Stats 100

M+R

AUGUST 23, 2023

Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. While nonprofits have far more followers on Facebook and Twitter, TikTok continues to grow in popularity across the country.

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Team Meme Sound Trend 81

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. A steady stream of loyal support enables you to be bold as an organization and solve and tackle the issues that will move your mission forward.

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Trend Podcast Retention Nonprofit 52

NetWits

MAY 17, 2011

So, How is your organization harnessing the power of the social web by empowering your supporters to take part in peer-to-peer fundraising activities? Here are a few quick facts about Blackbaud’s Friends Asking Friends: Supported over 37,000 events with over 14 million fundraisers raising more than 1.5

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Fundraising Social Social Media Newsletter 279

Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 71% regularly send email updates to donors and supporters. 15% regularly send text messages to donors and supporters.

Social Media 100

Social Media Stats Media Technology 100

M+R

DECEMBER 13, 2022

If you’re just getting up and running with ads, check on your Meta Ads Manager Account , a tool to run and report on ads for Facebook and Instagram. About 80% of Facebook traffic comes from mobile, so it’s important to make sure those donation forms look and work great on screens of all sizes. Optimize donation pages for paid traffic.

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Fundraising America United States Track 82

sgEngage

JUNE 30, 2023

Funding is the lifeblood of organizations so it is essential to have a strategy to consistently attract and retain supporters. According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion online, handled over 23 million transactions, and sent more than 3.3

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

fusionSpan

MAY 17, 2022

By always collaborating and supporting we have built a team that not only focuses on delivering best in class solutions to our clients but also works on continuous improvement internally in a supportive environment. We help clients implement, support, extend, and integrate CRM software.

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National Place Celebrate Work 52

Amy Sample Ward

APRIL 16, 2012

Is it even helping you raise money to support your work? Whether you’ve been using Facebook for years or aren’t quite sure what all this “tweeting” is about, this session will have information and resources you can put to use right away. eNonprofit Benchmarks Report. Related Links : PANO Conference. Session slides.

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Conference Pennsylvania Guidelines Slides 120

Media Cause

MAY 8, 2023

Nothing short of success, with 1,016 form submissions, 646 of which came from Facebook Ads, and a 254% increase in clicks between media flights. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc., Clicks CTR Form Submissions The result?

Tips 52

Tips Organization Channel Benchmark 52

Nonprofit Tech for Good

NOVEMBER 22, 2016

Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. Throughout 2016 Facebook, Twitter, and Instagram have seen declining engagement and reach. Furthermore, email revenue grew by 25% in 2015, faster than the 19% overall rate of online revenue growth ( 2016 M+R Benchmarks Study ). Twitter is working on $Cashtags.

Technology 100

Technology Trend Social Media United States 100

3rd Sector Labs

APRIL 23, 2014

And from the Q&A at the end of the event … QUESTION: You talked about using social media logins, like Facebook, to help capture more information about donors and prospects. The most popular is Facebook – https://developers.facebook.com/docs/facebook-login/permissions/. What tools do you recommend? DEBBIE: Yes.

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Data Management Rate Benchmark 133

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Check out the ONE Campaign Facebook page.

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Facebook Stats Los Angeles Tips 97