Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. By: Rebecca Shore.

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Benchmark Social Media Global Project 103

Nonprofit Tech for Good

DECEMBER 8, 2021

Organization Name] is a global network of philanthropy organizations, changemakers, and critical thinkers committed to ensuring that philanthropy reaches its fullest potential by serving as a catalyst for social change and social progress. The Plain Language Action and Information Network. M+R Benchmarks Report.

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Trend Digital Marketing Fundraising 326

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2013

Over the years, I’ve attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?” Image Source: Pando Daily.

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Facebook Donation Grant Nonprofit 122

NTEN

MAY 2, 2011

It turns out that nonprofits of all sizes are able to scale their fundraising efforts on social networks. The 2011 Nonprofit Social Network Benchmark Report found that 30% of Master Fundraisers – those that brought in more than $100,000 – were small organizations and a further 8% were medium-sized.

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Benchmark Social Media Org Media 79

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Online Advocacy.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Nonprofit Tech for Good

DECEMBER 19, 2017

JOIN] The Internet of Things for Nonprofit Organizations LinkedIn Group. Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Digital Payments on Social Networks. Facebook Fundraising Tools [ Conservation International ].

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Trend Communication United States Online 278

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Like all social media today, organic reach is very low. Related Webinar: Social Media Best Practices for Nonprofits.

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Twitter Practice Social Media Nonprofit 356

Care2

NOVEMBER 29, 2011

The 2011 Nonprofit Social Network Benchmark Report provides some incredible data on how 11K+ nonprofits are using social networks such as Facebook, Twitter, LinkedIn, and others. Are nonprofits raising any money on social networks? Facebook is the most popular commercial social network for nonprofits.

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Social Network Raise Money Network 78

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. But only 6% took three or more actions.

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Benchmark Digital Trend Report 62

Care2

DECEMBER 16, 2013

The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. Donations are not a priority for Facebook.

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Facebook Donation Disaster Social Network 78

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 3) Upload visual content that tells the story of your organization.

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Facebook Practice Avatar Nonprofit 364

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. Photo by lecercle.

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Metrics Facebook People Measure 112

NTEN

APRIL 10, 2012

As you may have heard, we released the 2012 Nonprofit Social Benchmarking Report at the NTC last week. The study, done in association with Common Knowledge and Blackbaud, has a lot of great insights into how the nonprofit respondents use social networks. How many followers do nonprofits have on Twitter?

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Social Network Network Social NTC 65

Nonprofit Tech for Good

JANUARY 27, 2016

A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the 2016 Global NGO Online Technology Report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. 95% have a Facebook Page.

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South America North America Internet Stats 100

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

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Facebook Metrics Ratio Rate 76

Amy Sample Ward

APRIL 16, 2012

This session will provide an overview of the latest research on social networking and online fundraising and provide some guidelines and best practices to get you started today. Pennsylvania Association for Nonprofit Organizations. NTEN: Nonprofit Technology Network. eNonprofit Benchmarks Report. Session slides.

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Conference Pennsylvania Guidelines Slides 120

NTEN

APRIL 22, 2010

The Nonprofit Social Network Benchmark Report , our joint project with Common Knowledge and thePort, told you that 86% of nonprofits have a presence on Facebook. What it doesn't tell you is whether or not those Fan Pages are meeting their organizations' goals. Tags: facebook NPTech NTEN Social Media.

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Facebook Disaster Benchmark Nonprofit 74

NTEN

MAY 17, 2012

When it comes to technology, it's often assumed that smaller organizations just don't have the resources to use the tools and services that larger nonprofits do. Up-to-date computers on a working network? It helps, of course, that Twitter, Facebook, and Pinterest are all free to use. Fancy databases? Too expensive.

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Social Media Media Organization Social 90

NTEN

MAY 10, 2010

Remember those halcyon days of yore when the phrase "social networking" was suffused with golden light? Start a Facebook Page instead! If your organization isn't measuring the results of its social media initiatives, you may be wasting time and effort. New fundraising campaing? Try Causes! Need to build community?

Social Network 67

Social Network Network Ning Social 67

Care2

SEPTEMBER 6, 2011

Facebook’s algorithm has always been tricky for marketers to figure out. And now a n ew study by Applum, the developer behind Page tool EdgeRank Checker says that using 3 rd party apps like Hootsuite to post Facebook updates decreases comments and Likes by 70%.

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Studies Facebook API Benchmark 78

Nonprofit Tech for Good

FEBRUARY 7, 2017

The primary goal of the report is to set a baseline of benchmarks for success for NGOs worldwide in their use of web and email communications, online and mobile fundraising tools, and social and mobile media. 92% of global NGOs have a Facebook Page. 74% agree that Facebook is effective for their communications and fundraising strategy.

Social Media 100

Social Media Stats Media Technology 100

sgEngage

JUNE 30, 2023

Nonprofit marketing is the use of strategic methods by organizations to promote their missions and secure donations and funding. Funding is the lifeblood of organizations so it is essential to have a strategy to consistently attract and retain supporters. billion online, handled over 23 million transactions, and sent more than 3.3

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. It may make sense for your organization to follow suit.

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Fundraising Statistics Paypal Retention 69

Care2

OCTOBER 30, 2013

Does senior leadership at your organization ask “why can’t we raise money on social media? Your organization is not running for the President of the United States. If social media is not a priority for leadership, then your organization certainly won’t raise money on social media. Look at the Obama campaign.

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Social Media Money Raise Media 77

Amy Sample Ward

DECEMBER 15, 2010

Networks and Hierarchies: A Typology of Digital Activism Today | techPresident – "A few weeks ago, powerful corporations like Mastercard, Visa, and PayPal weren't very concerned with the hacktivists and pranksters on 4chan. government also has its own problems with networked activists. What does that mean for you?

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Web Iraq Case Study Bookmarking 108

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. Ymca of Metro Chicago Facebook Case Study. or ow.ly.

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Measure Social Media Media Benchmark 101

Care2

JUNE 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook?

Facebook 50

Facebook Social Media Advocacy Online 50

Nonprofit Tech for Good

JULY 7, 2010

Over the last decade nonprofit communicators have been perfecting e-newsletters to drive traffic to their organization’s website, blog, Facebook Page, etc. Nonprofits were the absolute first to utilize social networking sites. Mobile Technology Best Practices for Nonprofit Organizations.

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Group Campaign Free Mobile 214

Nonprofit Tech for Good

FEBRUARY 27, 2012

As mentioned earlier, both Network for Good and JustGive.org use GuideStar to empower their giving portals as well as the online donation processing technology of their partners, such as Facebook Causes, Crowdrise, and Jumo. Charity Navigator reports that 7 out 10 nonprofits in theUnited Statesdo meet that minimum benchmark.

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Donation Practice Mail Newsletter 238

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

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Social Media Online Learning Fundraising 129

NTEN

JUNE 13, 2011

[Editor's note: the following is an excerpt from the 2011 Nonprofit Social Networking Benchmark Report , sponsored by NTEN , CommonKnowledge , and Blackbaud. It turns out that nonprofits of all sizes are able to scale their fundraising efforts on commercial social networks. You can get the entire report for free here.]

Fundraising 71

Fundraising Social Social Network Blackbaud 71

Amy Sample Ward

JUNE 13, 2011

Unfriended: Six Million Americans Fled Facebook Last Month – Culture – GOOD – "I told you last month why I thought everyone should get off Facebook, and it turns out people listened. That's the first time Facebook has lost U.S. users in over a year. The site also posted losses in Canada, the U.K.,

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Web Norway Russia Mexico 114

Care2

NOVEMBER 17, 2013

While the majority of nonprofit organizations have a social media presence, only 45% of foundations use social media. Foundations that use social media prefer these channels: 65% use Facebook. Nonprofit Benchmark Studies Social Networking Technology Trends Web 2.0' 88% of community foundations. 40% use Twitter.

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Social Media Foundation Media Social 77

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Encourage your networks to set up personal fundraising pages through CauseVox and fundraise for your nonprofit. A giving day if you will.

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Ideas Online Fundraising Charity 98

Care2

FEBRUARY 6, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Facebook has not always proven the best tool for bringing in donations.

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

DECEMBER 30, 2012

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. That is the value of social networks. About 2% of nonprofits raised between $1 and $1,000.

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Social Media Raise Money Media 78