EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

SEPTEMBER 15, 2019

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. Australia and New Zealand.

NGO 277

NGO Global Report Technology 277

Nonprofit Tech for Good

MAY 5, 2022

Be aware, however, that in the world of nonprofit research, many experts discount that this metric has any real value in rating a nonprofit. With careful record keeping and data management, you are likely able to make the case that your nonprofit’s return on investment (ROI) is acceptable no matter the number. . About the Sponsor.

ROI 336

ROI Demonstration Metrics Analysis 336

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Monitor data and adjust your appeals. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. Given the breadth of the data points, you may ask yourself what should I read?

Benchmark 116

Benchmark Report Online NTC 116

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Surprisingly, there is little concrete data on which set of donation amounts results in the highest increase in online giving. 6) Add charity rating badges and program vs. operating expense graphics. Monthly donors give $35.46

Practice 363

Practice Donation Paypal Badge 363

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Without that information, you won’t know what you need to adjust, scrap, or continue doing. Without this information, you’re flying blind. . Start with benchmark data. Track your own data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Neon CRM

NOVEMBER 17, 2023

Remember to keep it interesting—feature a member, include relevant information about your organization, or even include some behind-the-scenes pics! Make it personal: Personalized messaging can lead to a 26% increase in open rates. Once you’ve hit send, keep an eye out on your open rates and click through rates.

Strategy 98

Strategy Measure Social Media Metrics 98

3rd Sector Labs

APRIL 23, 2014

Third Sector Labs recently co-hosted a data management webinar with Debbie Snyder , VP of Sales & Marketing for Adcieo. The topic – “Why don’t you have a data management plan?” ” – focused on why you need, and how to create, a nonprofit data management plan. Within the past 3 months = 30%.

Data 133

Data Management Rate Benchmark 133

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate.

Online 92

Online Fundraising Benchmark Adwords 92

Whole Whale

NOVEMBER 10, 2021

According to data compiled by Statista in 2021, Americans spend 5-6 hours a day on mobile devices. Some data that inform this assumption: 95% of the US has a smartphone ( Pew Internet ). App retention rates also indicate that most audiences will be churned through within months. CTR (benchmark via MailChimp ).

Mobile 96

Mobile Build Benchmark Rate 96

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Apple’s statement on the changes is, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Benchmark Data Now.

email 104

email Marketing Test Mail 104

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. But they often find it difficult to know where to begin.

Hype 52

Hype Research Marketing Benchmark 52

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. Fundraising.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. The report, which analyzed data from 53 nonprofits, over 2.1 billion email messages, 5.6

Rate 75

Rate email Advocacy Social Media 75

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. Make strategic adjustments?

Mail 106

Mail Spam Rate email 106

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Access to real-time reports with donor and transaction information for your CRM, and forecasted donations for the month. But for the nonprofit, those nickels and dimes add up.

Effective 278

Effective Fundraising Nonprofit Channel 278

.orgSource

MAY 29, 2023

Revelio Labs’ 2023 report on the state of DEI and the impact of last year’s layoffs, found that DEI-focused roles “experienced a nearly 40% churn rate at companies engaged in layoffs, as compared to about 24% for non-DEI roles.” Collect, analyze, and share the data. The evidence points to equity as good for business.

Associations 221

Associations Reflection Leadership Training 221

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Retention Gift 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. GA4’s focus on user “events” as data is a major switch away from more straightforward, or simple actions.

Time 71

Time Metrics Analytics Adopt 71

NetWits

MAY 17, 2011

Looking for more information on the above data? Organizations increase overall fundraising revenue by 40% more than industry benchmark. Fundraising emails have a 90% or greater open rate and a 25% conversion rate. Big shout out to Shane Snow for his work on this! Understanding the Value of Team Captains.

Fundraising 279

Fundraising Social Social Media Newsletter 279

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52

email Rate ROI Social Media 52

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns.

email 100

email Spam Money Fundraising 100

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. It's probably the easiest calculation you can make that still produces valuable information for your organization. True Open Rate. That's where the "Unweighted Open Rate" comes in.

Rate 61

Rate Open Benchmark Mail 61

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. percent response rate for subscribers donating to your cause, which on an email list of over 100,000 really adds up.

Benchmark 50

Benchmark Convio Trend Statistics 50

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. What if I don’t have the data? Said another way – what works offline also works online.

email 230

email Raise Cancer Info 230

Bloomerang

MARCH 30, 2023

However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. These goals are specific and have a clear timeline for completion, giving the nonprofit team a clear and attainable benchmark to strive for. Define your volunteer roles.

Volunteer 89

Volunteer Program Roles Training 89

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Nicole McGougan is a public relations associate at Blackbaud. To get where you want to be, you need to know where you are today.

Benchmark 40

Benchmark Studies Marketing Online 40

Neon CRM

JANUARY 25, 2024

A member newsletter or club newsletter is a great tool to share important information with members in a place they likely visit every day, multiple times a day: their email inbox. If your newsletter includes irrelevant information, your members won’t see any need to open it, and you’ve cut off a major communication avenue with them.

Newsletter 52

Newsletter Content Ideas Tips 52

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. which will make it harder to organize and sync your data.

Software 86

Software Free Tools Adobe 86

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. That being said, there’s no doubting the importance of pushing marketing material to an audience that’s growing at such exponential rates. Engagement is crucial.

Social Media 183

Social Media Marketing Media Social 183

NetWits

NOVEMBER 15, 2011

Looking for some good data and examples for your fundraising team? eNonprofit Benchmark study. On average fundraising responses rates range from.08% 13% – eNonprofit Benchmark Study. Be sure and also provide clear donation information with options for different types of donations – one time, recurring, etc.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Nonprofit Tech for Good

DECEMBER 13, 2018

Consider using Google Analytics dashboards for nonprofits to help simplify the process of gathering data and drawing meaningful conclusions. Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? 5) Information is outdated and difficult to update. wave.webaim.org/extension.

Websites 246

Websites Nonprofit Guidelines Phone 246

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Have you allocated enough funding to support the stewardship efforts that have had the highest rate of success in the past?

Blackbaud 52

Blackbaud Guide Management Fundraising 52