Nonprofit Tech for Good

SEPTEMBER 15, 2019

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. This year the benchmarks are available for six regions: Africa. A global average of the benchmark data – as well as Global NGO Technology Effectiveness Ratings – are also provided.

NGO 277

NGO Global Report Technology 277

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

Candid

FEBRUARY 27, 2024

Here, we share recommendations on effective feedback practices, based on research we carried out with the Irritants for Change , a group of feedback experts and nonprofit rating and information-sharing platforms. and explaining why you are gathering the information. Are the ratings worse in certain programs or locations?

Rate 114

Rate Survey Nonprofit Sample 114

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. NRDC is highlighting a $50 default donation with a $35 donation as the least amount to give which presents a psychological benchmark to potential donors: $35 is a good minimal donation, but $50 is better and only $15 more.

Practice 363

Practice Donation Paypal Badge 363

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Without that information, you won’t know what you need to adjust, scrap, or continue doing. Without this information, you’re flying blind. . Start with benchmark data. In this post, I’ll explore the fifth strategy. .

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Bloomerang

MAY 20, 2024

Effortlessly monitor, analyze, and act with all your critical data at your fingertips Did you know: A study by Dynamic Benchmarking and Kaiser Insights found that implementing a member engagement plan led to a 6 – 12% increase in membership renewals. See what’s happening across your nonprofit using an intuitive all-in-one dashboard.

Management 116

Management Profile Analytics Track 116

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. million online actions shed light on valuable information for nonprofits and their messaging.

Rate 75

Rate email Advocacy Social Media 75

Neon CRM

NOVEMBER 17, 2023

Remember to keep it interesting—feature a member, include relevant information about your organization, or even include some behind-the-scenes pics! Make it personal: Personalized messaging can lead to a 26% increase in open rates. Once you’ve hit send, keep an eye out on your open rates and click through rates.

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

email 333

email Marketing Data Digital 333

Whole Whale

NOVEMBER 10, 2021

Some data that inform this assumption: 95% of the US has a smartphone ( Pew Internet ). App retention rates also indicate that most audiences will be churned through within months. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). CTR (benchmark via MailChimp ).

Mobile 96

Mobile Build Benchmark Rate 96

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 99

Online Fundraising Benchmark Adwords 99

Allegiance Group

JUNE 4, 2024

Of course, some trends take longer to emerge, like your retention rate or average gift size. But these two metrics don’t give you enough information to learn from the campaign and be able to make changes for the next one. Look at metrics like response rate, average gift, and revenue per thousand.

Metrics 52

Metrics Track Data Question 52

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Access to real-time reports with donor and transaction information for your CRM, and forecasted donations for the month. But for the nonprofit, those nickels and dimes add up.

Effective 281

Effective Fundraising Nonprofit Channel 281

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Apple’s statement on the changes is, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Benchmark Data Now.

email 104

email Marketing Test Mail 104

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. Make strategic adjustments?

Mail 107

Mail Spam Rate email 107

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. Volunteering.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Connection Cafe

APRIL 3, 2012

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. At a macro-level, we continue to see online engagement growing at a healthy rate. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits.

Benchmark 48

Benchmark Convio Studies Summary 48

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

.orgSource

MAY 29, 2023

Revelio Labs’ 2023 report on the state of DEI and the impact of last year’s layoffs, found that DEI-focused roles “experienced a nearly 40% churn rate at companies engaged in layoffs, as compared to about 24% for non-DEI roles.” Gather information and resources from organizations that are successfully implementing programs.

Associations 221

Associations Reflection Leadership Training 221

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. It's probably the easiest calculation you can make that still produces valuable information for your organization. True Open Rate. That's where the "Unweighted Open Rate" comes in.

Rate 61

Rate Open Benchmark Mail 61

sgEngage

MAY 30, 2024

Recruiting and onboarding may have larger impacts on your ultimate retention rate than you initially realized, for instance. If you’re seeking to improve your nonprofit’s employee retention rate, start by reviewing your organization’s practices in each of the categories above and think through how they relate to retention outcomes.

Retention 90

Retention Management Tips Nonprofit 90

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52

email Rate ROI Social Media 52

NetWits

MAY 17, 2011

Looking for more information on the above data? Organizations increase overall fundraising revenue by 40% more than industry benchmark. Fundraising emails have a 90% or greater open rate and a 25% conversion rate. Big shout out to Shane Snow for his work on this! Understanding the Value of Team Captains.

Fundraising 279

Fundraising Social Social Media Newsletter 279

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. percent response rate for subscribers donating to your cause, which on an email list of over 100,000 really adds up.

Benchmark 50

Benchmark Convio Trend Statistics 50

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Nicole McGougan is a public relations associate at Blackbaud. To get where you want to be, you need to know where you are today.

Benchmark 40

Benchmark Studies Marketing Online 40

sgEngage

FEBRUARY 4, 2022

Data health solutions that enhance and maintain the health of your data, ensuring you are always working with accurate, complete, and up-to-date information. Examples of performance tools include performance analysis and benchmarking. . Data intelligence solutions for fundraising can be broken into three categories: .

Data 98

Data Houston Classes Analytics 98

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns.

email 100

email Spam Money Fundraising 100

M+R

DECEMBER 13, 2022

It also offers audience insights and traffic information that can be helpful for targeting your ads! Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates.

Fundraising 82

Fundraising America United States Track 82

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

Donation 52

Donation Blackbaud Retention Gift 52

Bloomerang

AUGUST 18, 2023

Across the nonprofit sector, the average donor retention rate is about 40% to 45%. So what can nonprofit leaders do to combat staff turnover and improve donor retention rates at the same time? Especially in the beginning of their employment, many benchmarks beyond gift income must be mutually agreed upon.

Fundraising 69

Fundraising Retention Gift Nonprofit 69

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. Said another way – what works offline also works online. Examples and practical tips to live by.

email 230

email Raise Cancer Info 230

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

The Science Behind Engaging your Supporters

JUNE 10, 2019

According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%.

Mobile 61

Mobile Donation Rate Conversation 61

NetWits

NOVEMBER 15, 2011

eNonprofit Benchmark study. On average fundraising responses rates range from.08% 13% – eNonprofit Benchmark Study. Be sure and also provide clear donation information with options for different types of donations – one time, recurring, etc. The average 1x donation is $60.00. – Blackbaud.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

3rd Sector Labs

APRIL 23, 2014

And from the Q&A at the end of the event … QUESTION: You talked about using social media logins, like Facebook, to help capture more information about donors and prospects. And you need updated contact information. DEBBIE: From our experience, industry benchmarking can be tricky. Not sure = 40%. DEBBIE: Yes.

Data 133

Data Management Rate Benchmark 133