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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. They focus your nonprofit on tracking and reporting impact which is essential for fundraising success. Global Trends in Giving Report. 10) Follow Emerging Trends.

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Pickleball and Paddleboards: Get Creative with Activity-Tracking Events

sgEngage

Over a third of adults in the United States are now using health apps or wearable devices to track their activities, making it easier than ever to monitor progress, set goals, and stay motivated. Participants track their swimming, kayaking, paddleboarding, and surfing adventures using their activity trackers.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

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Solutions Day 2023—Beyond Answers to Insight

.orgSource

is here, and we’re excited to explain how we’ve integrated lessons learned as well as current trends into our playbook. They’ll describe how Forensic Listening can unlock your members’ Unstated Narratives , allowing you to craft trends that make them believers and advocates. Another is how fair use applies to AI-generated content.

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2021 SEO Trends That You Need to Know

Media Cause

In this blog post, we compiled five 2021 SEO trends you should know to ensure your strategy is on track to success. Developing an E-A-T Content Strategy. In 2021, Google continues to place a greater focus on the quality of content as a ranking factor- that’s why we’ll keep on hearing the term ‘E-A-T’ when it comes to SEO.

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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery. To capitalize on this trend, they strategically offered targeted courses leading up to conferences and experienced a surge in participation and membership renewals.

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