EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. Media organizations can use the data in articles and research projects.

Project 278

Project Open Data NGO 278

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Email: In e-newsletters, regularly include a pitch to become a monthly donor.

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

NOVEMBER 21, 2019

Encourage user-generated storytelling with social media. As digital natives, many millennials (and younger) live on social media, which makes user-generated storytelling campaigns a great way to empower, inspire and engage this generation. However, with preparation, you can still be in control of your campaign.

Storytelling 264

Storytelling Homeless Generation New Zealand 264

Pamela Grow

JUNE 28, 2023

Are you tired of feeling like a wee fish in the vast ocean of social media? Social media, on the other hand, lags behind with an average ROI of 94%. In contrast, social media algorithms will always limit your organic reach. You’ll want to spend as much time on your subject line as you do on the content.

email 52

email Rate ROI Social Media 52

Connection Cafe

JULY 21, 2014

Content marketing isn’t a widely used term in the not for profit world. On the other hand, nonprofits produce and use content all the time in order to connect with their supporters! Blackbaud Partners with The Content Marketing Institute (CMI). Why do we Need Nonprofit Content Marketing Research? What gives?

Survey 46

Survey Content Benchmark Marketing 46

Forum One

JANUARY 20, 2022

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. newsletter sign-up, resource download, donation). Click-through rate (what content got people to click through?). Website metrics.

Metrics 74

Metrics Digital Strategy Rate 74

Connection Cafe

JULY 24, 2014

Content marketing isn’t a widely used term in the not for profit world. On the other hand, nonprofits produce and use content all the time in order to connect with their supporters! Blackbaud Partners with The Content Marketing Institute (CMI). Why do we Need Nonprofit Content Marketing Research? What gives?

Survey 39

Survey Benchmark Content Marketing 39

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Not every nonprofit can get Steph Curry on board, but even a minor public figure with a decent social media following can make a meaningful impact.

Facebook 227

Facebook Raise Fundraising Audience 227

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Reference data from past email marketing, social media, and direct mail campaigns to see what percentage of donors responded to and/or converted because of your communications. Engagement with content.

Analytics 52

Analytics Data Giving Metrics 52

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

Newsletter 124

Newsletter email Create Template 124

Connection Cafe

JULY 15, 2015

Over the past few years, we’ve witnessed a surge in content marketing in the nonprofit world. Organizations are producing and using more content content than ever to connect with and engage supporters! But what makes for a successful content marketing plan? Why do we Need Nonprofit Content Marketing Research?

Benchmark 20

Benchmark Survey Content Marketing 20

NetWits

MAY 19, 2011

Such resources should include sample solicitation letters for mail and email, quick stats and impact statements for social media, sample scripts for phone calls, and thank you letters for follow-up communications. Utilize naming opportunities to recognize above described benchmarks. 3) Involve. 4) Activate.

Relationship 208

Relationship Raise Tips Fundraising 208

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . Increasingly, consumers define their world in this social context, and there are a whole bunch of them. Optimize Your Site for the Social Segment .

Social Media 67

Social Media Site Media Social 67

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. Cultivation and engagement go a long way and are key to turning one-time supporters into regular givers.

Giving 59

Giving Tips Press Netherlands 59

Nonprofit Tech for Good

FEBRUARY 27, 2012

The following is an excerpt from Chapter 1 of Social Media for Social Good: A How-To Guide for Nonprofits. Pundits and bloggers in the nonprofit sector often lament the inability of social media to raise money for nonprofits. It’s true that Web 2.0 It’s true that Web 2.0

Donation 235

Donation Practice Mail Newsletter 235

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Here are some useful tips to increase your e-newsletters performance rates.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs.

Software 84

Software Free Tools Adobe 84

Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits.

Linkedin 196

Linkedin Group Practice Management 196

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2014

You not only get a great mobile wireless plan, but through their nonprofit giving partners, a person in need will receive a mobile device loaded with content to help break the cycle of poverty and empower their life. But the real question is, how can your nonprofit leverage this device for social change?

Mobile 117

Mobile Causes Tips Phone 117

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What do Convios latest benchmarks mean for your nonprofits online program?

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MARCH 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

Care2

AUGUST 14, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Its worth it!

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. One-Day Email Flash Fundraiser or Social Media Sharing Event. It can also be a great idea to highlight different items on social media before the event.

Ideas 98

Ideas Online Fundraising Charity 98

Nonprofit Tech for Good

FEBRUARY 12, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). Email messaging raised 28% of all online revenue in 2017.

email 363

email Practice Marketing Newsletter 363

NTEN

OCTOBER 29, 2008

Social media is all the buzz these days. While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Benchmark Stage -- now you're ready to see how you compare.

Social Media 68

Social Media Audience Media Social 68

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Was there any organizational resistance to Twitter (or other social media)?

Social Media 68

Social Media Twitter Action Advocacy 68

Get Fully Funded

MAY 16, 2022

They’re more likely to mention your organization on their social media channels and in casual conversations with friends and family. They’ll share your content. There’s your benchmark for figuring out how YOUR monthly giving program is doing. For animal causes it’s about $22. So that’s the math. Very good question.

Donor 128

Donor Nonprofit Gift Missouri 128

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. Sure, you can deliver a lot of a great content, but the real joy of being a trainer is seeing how your participants apply what they learned. Have they been able to put the ideas into practice?

Measure 99

Measure Track Model Seattle 99

Nonprofit Tech for Good

OCTOBER 25, 2023

Of those, 41% send newsletters monthly, 27% quarterly, 17% twice monthly, 10% weekly, 3% twice weekly, and 2% send daily. M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns.

Statistics 225

Statistics email Marketing Benchmark 225

Care2

MARCH 3, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" An organization should always publish content to their own web site first.

Social Media 31

Social Media Local Advocacy Media 31

Care2

MARCH 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Then why is it so hard to explain the value of social media to people who dont get it?

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Google Analytics has proven particularly helpful for content-based sites and commerce sites.

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

newsletters, social media, blogs, annual reports, etc.). If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB. Collect this content from Day 1, and share through all your channels, as outlined above. board/staff meetings) and externally (i.e.

Measure 50

Measure Impact Program San Francisco 50

Care2

NOVEMBER 20, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" They promoted the campaign through social media sites and raised $300k online within two months.

Convio 28

Convio Award Social Media Advocacy 28

Care2

MARCH 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Use heading tags in your content. Update your content regularly.

Social Media 28

Social Media Advocacy Online Case Study 28