Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site is doing. 4) Key features and content aren’t accessible.

Websites 245

Websites Nonprofit Guidelines Phone 245

sgEngage

FEBRUARY 4, 2022

For-profit companies have relied on these strategies for years to serve up relevant content and personalized experiences to deepen engagement with their brand, and donors now expect that in their interactions with nonprofits. . A few examples of data health tools include address updaters and deceased record finders. .

Data 95

Data Houston Classes Analytics 95

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

Practice 339

Practice Online Fundraising Nonprofit 339

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

email 52

email Rate ROI Social Media 52

NTEN

AUGUST 5, 2014

Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Set your own benchmarks: Guidelines, benchmark reports, and best practices are helpful to know, but ultimately its important to know your audience. Channels such as social media can really help with this.

Communication 94

Communication email Marketing Reflection 94

NetWits

JUNE 19, 2012

The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. Relevant content. They focus on delivering relevant content based on subscriber interests, preferences and actions. And perhaps your next tweet or mailing. Calls to action. Personalization.

email 150

email Test Conference Benchmark 150

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Once you know exactly what you want to achieve, glance over the tools and technology available to your organization. Engagement with content. Time-Bound: Give your team a deadline.

Analytics 52

Analytics Data Giving Metrics 52

NetWits

MAY 19, 2011

Giving them the tools they need to be successful fundraisers is important, but beyond that there’s so much more that can be done. You can do this type of education for your participants through web content, embedded web videos, scheduled webinars and/or on-site open houses.

Raise 208

Raise Relationship Tips Fundraising 208

Nonprofit Tech for Good

OCTOBER 5, 2011

As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark. In the era of social media, LinkedIn Groups have been one of the most underutilized and overlooked tools available to nonprofits. Publish Group Rules.

Linkedin 195

Linkedin Group Practice Management 195

NetWits

NOVEMBER 11, 2010

in revenue from one mailing. I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Now, I firmly believe in keeping your email clean and free of unnecessary imagery (as well as unnecessary content), but going 100% plain text is a step in the wrong direction.

email 212

email Profit Registration Review 212

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Forum One

OCTOBER 13, 2022

You’ll walk away from this session with a new perspective on conducting research and the right tools to ensure the inclusivity of your research practice moving forward. We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. was a huge part of knowing what digital tools and platforms mattered.

Colorado 46

Colorado Digital Audience Denver 46

NetWits

NOVEMBER 14, 2010

The top driver of online donations to email to current donors, followed by direct mail promotion of online giving.&#. It appears that a majority of Asia-Pacific Non-Profits use their website primarily as an engagement and communication tool, with online giving coming in second. 64% of organisations actively raise funds online.

Asia 109

Asia Activities Active Activism 109

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Advocacy Online 34

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. And perhaps your next tweet or mailing. Delivering personalized content to your audiences can significantly increase click-through rates. It’s also been reported as the top tactic to deliver relevant and engaging content.*. Simple enough?

email 48

email Campaign Test Benchmark 48

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Direct Mail marketers have already known this for years, as do some of the larger nonprofits with massive email lists and sophisticated multi-channel fundraising programs. per email.

email 77

email Fundraising Rate ROI 77

CauseVox

OCTOBER 11, 2021

Craft a strong appeal by sourcing your content early. A good story is an incredible tool and whatever quote or story you decide to use, make sure it’s relatable and clear. Here’s a few ways to get your major donors on board with your year-end campaign: Send them mail. They ended up passing their goal by $3000! Campaign Page.

Guide 73

Guide Giving Campaign Social Media 73

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What do Convios latest benchmarks mean for your nonprofits online program?

Convio 31

Convio Benchmark Studies Social Media 31

DNL OmniMedia

DECEMBER 13, 2021

CRM software equips nonprofits with a plethora of tools to help them better connect with supporters of all kinds. Beyond built-in tools, there are a variety of CRM features that improve supporter relationship management by adding efficiency to your nonprofit’s efforts overall. What does a CRM do for nonprofits?

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

NTEN

JANUARY 26, 2010

Of particular interest to us is that 70% of respondents indicated they aren't targeting content to their audiences appropriately. For the last several years, we have participated in the E-benchmarks Report with M + R Strategic Services. Fortunately, segmenting tools have moved down market. This isn't news.

Audience 44

Audience Giving Attention NTEN 44

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. So, if you have to leave early, you just want to review the content later on, share with a friend or a colleague, don’t worry, we will get all that good stuff in your hands later on today.

Report 81

Report Measure Process Impact 81

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Nonprofit Tech for Good Report ] Only 13% of nonprofits are using gated content to grow their email list.

Statistics 216

Statistics email Marketing Benchmark 216

Care2

MARCH 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" WomenWhoTech: Tools Galore View more presentations from Amy Sample ward.

Social Media 34

Social Media Tools Online Advocacy 34

Nonprofit Tech for Good

APRIL 5, 2021

Third, if your nonprofit regularly shares stories on Instagram, make a strong first impression by creating custom Highlight covers using a graphic design tool or a mobile app. To get access to Insights, to post ads, set up a Shop, and use Instagram Charitable Giving Tools, your nonprofit must have an Instagram Business Account.

Practice 363

Practice Nonprofit Avatar Social Media 363

Connection Cafe

AUGUST 13, 2014

Traditionally, a call to action has been to donate in response to a direct mailing or a phone call. However, with new digital tools, you no longer have to ask for a donation at every interaction. The Online Marketing Benchmark Study released by Blackbaud in 2013 found that the median amount raised per email address on file is $13.

Action 44

Action Laptop Mail Pledge 44

Tech Soup

MAY 7, 2013

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. Strange News. NPTech Online Fundraising Trends.

Phone 48

Phone News Technology Free 48

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5% Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

DECEMBER 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" > “The Arbitrage Conspiracy Report” is our first piece of hard hitting Freeline content.

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « What Makes A Campaign Go Viral? 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

My autographed copy of Brian Solis 's (and Deirdre Breakenridge's) new book, Putting the Public Back in Public Relationships: How Social Media is Reinventing the Aging Business of PR just arrived in today's mail. Important benchmark in your field. Mentions an alternative tool to Feedburner - Pheedo. I have a hypertext brain.

Public 50

Public Metrics ROI Chapter 50

Care2

MARCH 23, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Use Googles Webmaster Tools to get information about your site and how people find it.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Was there any organizational resistance to Twitter (or other social media)?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

MARCH 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Use heading tags in your content. Update your content regularly.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5% Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Google Analytics has proven particularly helpful for content-based sites and commerce sites.

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

You have early adopters, a big scary chasm, and then more mainstreamed adoption of the tools. This pattern is the same no matter the tools. Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. Especially in this economy.

Marketing 70

Marketing Blackboard Social Social Media 70