Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Including links, of course, also helps increase traffic to your website. 3) Tweet content that inspires engagement.

Twitter 349

Twitter Practice Social Media Nonprofit 349

M+R

JUNE 10, 2021

The new feature helps users prevent senders from knowing when they open an email.” A quick reminder: email opens are tracked by tiny image pixels embedded in the content. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. on iPhone, 9.6%

Rate 122

Rate email Open Change 122

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 95

Online Fundraising Benchmark Adwords 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

Benchmark 103

Benchmark Social Media Global Project 103

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

Benchmark 96

Benchmark Social Media Measure Results 96

M+R

JUNE 5, 2023

Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. Collaborating with influencers — working with them on messaging in a two-way dialogue — helps your campaign reach these audiences authentically. Looking for benchmarks?

Conservancy 80

Conservancy Influence Mail Headline 80

The Storytelling Non-profit

JANUARY 24, 2022

Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Now for the metrics beyond total engagement on the posts, this is where you’ll customize your measurements further. Like a week or a series of posts where you did not use story-based content.

ROI 67

ROI Storytelling Measure Story 67

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

sgEngage

JANUARY 16, 2024

Set a Goal, Then Raise It For individual P2P fundraisers, having something to aim for always helps. Use the Most Effective Online Fundraising Tools If you haven’t explored the apps, online tools, and upgrades now available to help your organization raise more money, more effectively, now is the time. Stories help us pay attention.

Effective 74

Effective Tips Fundraising Blackbaud 74

sgEngage

JULY 20, 2021

So, in that spirit, we’re providing a round-up of short readings, resources and tools that may help you as you consider different facets of the “social” element of ESG. Our D&I efforts empower us to better serve our increasingly diverse customers and help us create teams that leverage their differences in strategic ways for our business.

Government 97

Government Social Blackbaud Companies 97

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Campaign Tactics.

Facebook 221

Facebook Raise Fundraising Audience 221

NetWits

APRIL 2, 2013

It’s an easy trap to fall into, and I can’t help to think we share the blame. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

Rate 139

Rate San Diego Open Benchmark 139

sgEngage

NOVEMBER 10, 2023

Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. Donor management software consolidates these time-consuming processes to make it easier for organizations to utilize donor metrics.

Donation 52

Donation Blackbaud Retention Gift 52

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. Now, let’s dig deeper. Hold on, what is Apple MPP? Need a quick refresher?

Mail 106

Mail Spam Rate email 106

Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Let’s use three recent tactical reports to illustrate how to do this.

Hype 52

Hype Research Marketing Benchmark 52

Whole Whale

SEPTEMBER 3, 2021

The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.”. Benchmark Data Now. A/B Test Email Content. If you’ve never tried emojis in your subject line, now is your moment. Use your UTMs.

email 104

email Marketing Test Mail 104

M+R

JULY 27, 2023

That’s certainly been the case for all the years we’ve helped the Union of Concerned Scientists with their fundraising. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

CauseVox

APRIL 13, 2022

Learn more about how CauseVox can help you run a winning peer to peer fundraiser. Flexible metric counting for donations, activity, and impact. Flexible metric counting for donations, activity, and impact. Ability to set default content, design pages, and clone campaigns. Easy donation form with mobile payments.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Bloomerang

MAY 31, 2022

Commit to eliminating departmental silos so that everyone is on the same page and all team members contribute their unique skills to help you succeed. Your fundraising strategy will build on your past successes and opportunities to help your organization grow year after year. With that, let’s get started. Offers accountability.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. A service like this will help you track unique downloads by client/device that uses the Apple Podcast library. However, it has helped us understand that even when we go crazy trying to measure things we are still a bit in the dark.

Podcast 52

Podcast Measure Feeds Plugin 52

NTEN

APRIL 16, 2009

Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Defensive Email Metrics. Bad email addresses).

Metrics 53

Metrics email Campaign Rate 53

NetWits

NOVEMBER 11, 2010

I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Now, I firmly believe in keeping your email clean and free of unnecessary imagery (as well as unnecessary content), but going 100% plain text is a step in the wrong direction. No Call to Action.

email 212

email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis. Respond here.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2011

Aquariums and Zoos (and animal welfare groups) may a key asset to leverage for their social media content strategies: cute animals. Do you benchmark your organization with peers in your sub-sector? Has it helped improve your practice? But is that really true? How do you do it? What have you learned?

Social Media 94

Social Media Connecticut San Francisco Learning 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

3rd Sector Labs

JUNE 17, 2014

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. QUESTION: Where can I get benchmarks for retention by sector? … and see if we can help you assess this for your nonprofit. GARY: The simply answer is “yes!”

Retention 148

Retention Donor Data Advice 148

Care2

FEBRUARY 17, 2015

How do online services and Internet access help you and your team deliver services and programs, and connect you with the people you serve? We hope this research provides an initial benchmark that we can all learn from and build on together. But to get this information, they need your help.

Adopt 28

Adopt Survey Digital Learning 28

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Her company helps mission-led businesses succeed, and also connect socially minded investors with “impact investing” opportunities, where they can generate both financial returns and social impact. Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis.

Measure 50

Measure Impact Program San Francisco 50

Connection Cafe

MAY 23, 2017

M+R wants to help you! In our 2017 M+R Benchmarks study , we found that on average, a nonprofit will reach just 8% of its fans with a post that isn’t promoted. . As your social media influencers engage with your content (especially when they click “Share”) it pops up in their friends’ news feeds. 225=13.5).

Facebook 32

Facebook Benchmark Social Media Studies 32

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 103

ROI Social Media Media Social 103

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. , Test both!

Marketing 205

Marketing Fundraising Test Nonprofit 205

Tech Soup

OCTOBER 12, 2016

M+R surveyed organizations about their onboarding strategies for its 2016 Benchmarks Report and found that "Sixty-four percent of respondents send at least one dedicated welcome message to new subscribers. Tone and Content Are Important for Cultivation and Engagement. Craft a Series of Email Messages. spanhidden.

email 36

email Support Online Template 36

Care2

SEPTEMBER 30, 2014

Also be sure that the content is edited for each channel since each one has its own unique tone and voice. This simple strategy has proven to help build better relationships with donors. Marketing Research Metrics Nonprofit Benchmark Studies Online Fundraising'

Studies 78

Studies Online Fundraising Nonprofit 78