Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 233

Practice Fundraising Guide Channel 233

M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . The new feature helps users prevent senders from knowing when they open an email.” from getting information about whether and when subscribers open emails. on iPhone, 9.6%

Rate 122

Rate email Open Change 122

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email Email is a versatile tool when it comes to virtual lobby days.

Virtual 163

Virtual Advocacy Channel Mobile 163

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

email 52

email Rate ROI Social Media 52

M+R

DECEMBER 1, 2023

Email… stabilizing? After a couple of years of weird email trends, general uncertainty about performance post-2020, and changes we had to make to active emailable lists due to deliverability concerns , a lot of organizations saw strong performance in email this year. Fun new channels! Can’t wait!

Giving 99

Giving New York City Channel Trend 99

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

Benchmark 144

Benchmark Internet Report Giving 144

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in fundraising email revenue. increase in email conversion rate.

Online 100

Online Fundraising Benchmark Adwords 100

NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. Multi-channel components. Calls to action.

email 150

email Test Conference Benchmark 150

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you.

Effective 278

Effective Fundraising Nonprofit Channel 278

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

EveryAction

OCTOBER 26, 2022

Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. You are 8 times more likely to get a response from a text message than a voicemail or email. Is there something you can do now to influence their end of year gift? Why text donors? This represented a 67% increase in giving!

Donor 216

Donor Giving Gift Photo 216

M+R

MAY 31, 2024

As that path changes, nonprofits might consider adjustments to their full-funnel approach: Embrace AI-driven campaigns that mix multiple channels and points in the consumer journey — specifically Google’s Performance Max format. Consider lead generation as a means to offset declining retargeting pools.

Search 45

Search Experiment Google Benchmark 45

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

Channel 118

Channel News Mail Blogger 118

M+R

JANUARY 11, 2022

This includes all online revenue — ads, email, sms, etc. Email is alive and well! In email fundraising, a slight majority of groups experienced an uptick in overall revenue. This contributed to the increase in average gift, as search has historically driven stronger average gifts than other ads channels. Hello, SEARCH!

Fundraising 110

Fundraising Gift Sample Benchmark 110

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Build anticipation: Plan some email reminders leading to the event, so everyone has a chance to mark their calendars.

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

APRIL 2, 2020

The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list. At the end of the day though, making small changes to your forms or calls-to-action can drive big gains.

Metrics 298

Metrics Digital Marketing Retention 298

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. Channels such as social media can really help with this.

Communication 94

Communication email Marketing Reflection 94

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

Tips 52

Tips Organization Channel Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Forum One

JANUARY 20, 2022

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Natural search, email, etc.). Email metrics. Response rate (how often did people reply directly to your email?).

Metrics 72

Metrics Digital Strategy Rate 72

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks.

Rate 76

Rate email Benchmark Fundraising 76

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . What is surprising, however, are the results seen around email: There was a 60% increase in the total volume of emails delivered. . Usable email file size is up 8%.

Benchmark 55

Benchmark Metrics Report Online 55

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 70

email Advocacy Social Network Social Media 70

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. Email marketing is mainly a numbers game.

email 77

email Fundraising Rate ROI 77

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. billion email messages, 5.6 Email lists are up 14% over 2012 levels. million donations, and 7.5

Rate 75

Rate email Advocacy Social Media 75

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Volunteer Hub

NOVEMBER 29, 2022

Your job description should provide adequate information, communicate requirements, set expectations, benchmark success, and answer common questions. Establish communication channels. Communication Channels. Consider providing volunteers with phone, email, and social media communication channels.

Volunteer 76

Volunteer Management Kansas Canada 76

Neon CRM

JANUARY 25, 2024

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. A member newsletter or club newsletter is a great tool to share important information with members in a place they likely visit every day, multiple times a day: their email inbox.

Newsletter 52

Newsletter Content Ideas Tips 52

NetWits

JUNE 24, 2011

I spend a couple of days a month on the road, mostly presenting at conferences and user forums on email best practices. Often, I am the only presenter on good old email in a conference packed with sessions about social media and mobile. The report, which covers 15.6 million donors and more than $1.16

Offline 153

Offline Channel Fundraising Mail 153

M+R

AUGUST 14, 2023

REGISTER NOW Wednesday, August 16 at 1pm ET August 29: The Top Three Strategies You Probably Aren’t Doing (But Should Consider) Before EOY This year’s Benchmarks survey confirmed an overall drop in digital end-of-year fundraising last year, especially in some sectors. Does an interstitial page increase or decrease response?

Audience 52

Audience Research Free Test 52

M+R

AUGUST 7, 2023

REGISTER NOW Wednesday, August 16 at 1pm ET August 29: The Top Three Strategies You Probably Aren’t Doing (But Should Consider) Before EOY This year’s Benchmarks survey confirmed an overall drop in digital end-of-year fundraising last year, especially in some sectors. Does an interstitial page increase or decrease response?

Test 52

Test Broadcast Influence Fun 52

The Storytelling Non-profit

JANUARY 24, 2022

a fundraising email Using a story in a social media post Writing a press release with a personal story Adding a story to a donation page Showcasing a story on your programs page You might have other examples of how you use stories at your non-profit. Arguably, measuring ROI on any kind of communication or marketing activity is a channel.

ROI 67

ROI Storytelling Measure Story 67