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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. Unsubscribe rates did not change much.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. It’s an easy trap to fall into, and I can’t help to think we share the blame. The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. Figure 1: Opens and open rate.

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Guide to Blackbaud Fundraiser Performance Management

DNL OmniMedia

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. Overview of Blackbaud Fundraiser Performance Management. Stand-Out Features of Blackbaud FPM.

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Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

NetWits

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. 6) Add charity rating badges and program vs. operating expense graphics. You also want to regularly monitor your ratings and reviews on GuideStar.

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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

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What Are Recurring Donations?

sgEngage

Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.