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Delivering the right message to the right audience, every time

Big Duck

Segmentation can be key to reaching the right audience with the right message, both inside and outside an organization.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

professionals

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Value of Volunteer Involvement… The good, the bad, and the “time” to move on

VQ Strategies

This week, the much anticipated annual announcement of the updated Value of Volunteer Time was announced by Independent Sector and, drumroll please, the national value for 2023 reporting is $33.49, a 5% increase over the 2022 value. You can read the full report for national and state-by-state data. That we celebrate volunteer volume.”

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Sponsorship Audience Data Hack 

The Sponsorship Collective

If there’s one lesson that I hope to impart to you when reading this blog, it’s that good audience data is the foundation of a successful sponsorship program. The problem though is that a lot of sponsorship seekers, especially those doing this for the first time, have no idea how to procure said audience data. […].

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? Let’s explore an example.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. It may seem counter-intuitive, but it’s also the best time to take strategic risks.

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Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

.orgSource

By the time a new direction is approved, the plan may already be out of date. You are ready to add new categories of membership, sell products to a different audience, expand programs, or even revise the business model. The post <strong>Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?</strong>

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