Whole Whale

MARCH 15, 2023

Great question, but first, let’s explore what email marketing is and is not. Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. What is email marketing?

email 75

email Difference Marketing Retention 75

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59

Raise Campaign Money Online 59

AccelEvents

JULY 20, 2020

When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event. To help you to discern between platforms, and to prepare you for choosing the right one, we’ve prepared a list of questions to have on hand.

Virtual 52

Virtual Platform Question Broadcast 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Some interesting questions that popped up looking at this chart: Does this mean that in the beginning we get insight but not $, and in the end we get $$ but not insight?

ROI 50

ROI Social Media Reflection Question 50

Neon CRM

SEPTEMBER 1, 2023

Operations & Leadership 7 Donor Survey Questions You Should Be Asking 11 min read Read Now Set Realistic Strategic Goals Through Reporting Reports help guide board members on strategic goals and objectives. You can segment data in dozens of ways to help your board members understand your audience and what’s important to them.

Guide 52

Guide Business Support Metrics 52

Nonprofit Tech for Good

DECEMBER 28, 2010

We started out by listening and found many people asking questions about us or our issues. Now, 30% of our posts are replies to people who ask questions or talk about us. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. For us, Twitter is primarily a public relations/customer service tool.

United States 236

United States Social Media Interview Examples 236

NonProfit Hub

JANUARY 28, 2021

Segment audience based on their area of interest and draft personalized content. Target an audience that actually/ frequently reads your emails. If buying, ensure that the list matches your target audience and geographic region . Host webinars to reach out to a new audience. Pose a question.

email 84

email Marketing Spam Rate 84

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. The same is true with video.

Video 139

Video Communication Strategy Stats 139

EveryAction

MAY 23, 2016

While I don’t claim to be an expert on interviewing (I’ve had a few terrible ones in my time), my work with nonprofits of all shapes and sizes has taught me how to understand a new audience. It might be a good idea to start by answering an important question: why do professionals move from the private sector to jobs at nonprofits?

Attitude 101

Attitude Interview Job Profit 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. However, if you want to get to the other two outcomes.

ROI 66

ROI Results Community Online 66

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . The online audience for your hybrid event might feel less engaged than the physical audience. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement.

Software 83

Software Virtual Integration Analytics 83

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Forum One

FEBRUARY 28, 2023

Step 2: Draft questions This next step doesn’t necessarily have to happen linearly, you can start this while you are taking inventory of your data. You want to begin by drafting a list of questions that folks at different levels across your organization might like to ask of your data, or maybe have already started asking.

Data 64

Data Analysis Map Accessibility 64

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time. Return on Investment.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

But in the race to remain current, we can sometimes forget to take a step back and ask ourselves a few basic questions: How do we know if all our social media efforts are actually worth the investment? According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Simply Measured. Sprout Social.

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. We'll examine what can and can't be quantified as well as various metrics and analytics tools. An understanding of the right metrics to use and how/when to incorporate qualitative information 3. Takeaways: 1. Specifically, the them of informed failure.

Metrics 50

Metrics Map Social Media Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The audience was a group of 90 or so people from Canadian non-profits. Good question! Also, keep your metrics, to start, within just a couple of services.

ROI 50

ROI Social Media Measure Media 50

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . The online audience for your hybrid event might feel less engaged than the physical audience. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement.

Software 59

Software Virtual Integration Analytics 59

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Environmental Activists.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

Bloomerang

JANUARY 22, 2024

What questions should you ask before starting a nonprofit? Before taking the steps to start a nonprofit, ask yourself these questions: What need or problem will the nonprofit address? Look into: Your primary audience. Vision statement Answers the question: What will the world look like if your nonprofit’s mission succeeds?

Nonprofit 80

Nonprofit Files Policy Software 80

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2008

I've been in brainstorm mode for a panel called Social and Nonprofits ROI: Case Study Slam that I submitted. Here's the description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI.

Case Study 50

Case Study ROI Social Media Studies 50

Socialbrite

DECEMBER 13, 2019

Once you’re ready to go, here are some key points to remember in planning and executing an email campaign, whether it’s a fundraising blast, an update for your stakeholders or a branding exercise to introduce your nonprofit to new audiences. Consider your audience. Who is my target audience? What is your open rate?

email 52

email Guide Newsletter Rate 52

CauseVox

APRIL 29, 2021

But as any fundraiser worth their salt will tell you – planning is something you need to do, without question. If you start working on something in the year that doesn’t feed into this goal, then you need to question whether it’s worth doing. See this article for more tips on calculating your ROI. List Your Resources.

Calendar 98

Calendar Template Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. The target audience is people who work for nonprofits. I look at the following metrics: Total Interactions. It's much easier to do a 20 mile bike ride when you've been riding everyday!

Social Media 113

Social Media Measure Action Media 113

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Forum One

JULY 13, 2021

Decreased ROI on ad spending. For example, a budget that was appropriate for the size of an audience in the past may now be excessive as some users are online but can’t be identified as a member of your target audience. In April 2021, Apple released its next round of privacy updates with iOS 14.5,

Impact 46

Impact Organization Track Analytics 46

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

Amy Sample Ward

SEPTEMBER 15, 2009

This immersive, interactive webinar experience(tm) will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. The back channel will be moderated by even more experts, who will add additional insights and answer participants questions.

NTEN 105

NTEN Media eLearning Case Study 105

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. For example, open-ended questions work, particularly those that allow people to share their knowledge or ones accompanying a good resource link. It doesn’t have to be that way. Unsubscribes.

Social Media 99

Social Media Strategy Media Social 99

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

AUGUST 28, 2013

I use a basic Breakeven/ Return On Investment (ROI) calculator that I built. You can download the Breakeven/ROI Calculator here. Good fundraising typically involves: Compelling storytelling tailored to your audience. Email Marketing Integrated Marketing Lead Generation Metrics Online Fundraising'

email 77

email Fundraising Rate ROI 77

CauseVox

SEPTEMBER 28, 2021

AuSM had some additional elements that let them take those audience members from “interested” to “donor”. A stellar toolkit: to help out their fundraisers, they put together a resource that answered common questions, provided basic fundraising advice, and laid out scripts for fundraisers to use. MDLT Virtual Hikeathon.

Examples 83

Examples Websites North Carolina Virtual 83

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also doing a session at the NTC in April called " Mapping Metrics To Strategy: Using Measurement To Improve Your Social Media Efforts " with panelists Wendy Harman, Red Cross, Qui Diaz, Livingston Communications , Danielle Brigida, NWF, and Susan Granger, PDF. Listening skills and tools upgraded. What works used for future campaigns.

Story 72

Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. After each case study, the audience will get to ask questions.

NTC 50

NTC Design Case Study ROI 50