M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

Audience 52

Audience Research Free Test 52

The MatrixFiles

MARCH 25, 2024

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. confusing directions, bad login page). Hard to know. Keep tweaking.

Generation 264

Generation Registration Associations Amazon 264

sgEngage

JULY 6, 2022

Social media is no longer a novel concept, so you’ve probably seen firsthand the impact influencers can have. Believe it or not, your organization already has access to potential influencers who can help support your mission and further your cause. Discover the Influencers in Your Industry. Industry experts.

Influence 95

Influence Collaboration Social Media Channel 95

Bloomerang

AUGUST 29, 2022

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. in digital ads for every dollar raised in online revenue.”

Digital 120

Digital Program Tips Nonprofit 120

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

Library 104

Library Influence Demographics Nonprofit 104

EveryAction

JANUARY 25, 2023

Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. As far as free advertising for nonprofit organizations goes, this program lets you: Target your reach and increase digital visibility. Run multiple campaigns concurrently.

Volunteer 209

Volunteer Free Donor Grant 209

.orgSource

AUGUST 28, 2023

” Kurtzman believed that thought leaders should help shape the way people think about the world by sharing their ideas and insights and by challenging the status quo. This advice is especially relevant for anyone looking to attract a younger audience. Influencers are not necessarily thought leaders.

YouTube 221

YouTube Industry Leadership Podcast 221

Twenti - Digital Marketing For Nonprofits

MAY 11, 2020

The Future of Fundraising: Influencer Marketing for Nonprofits. Influencer marketing leverages the power of popular figures to engage new supporters and lend authority to your nonprofit. Influencers: global word of mouth marketing. What is an influencer? have a significant ‘influence’) than a brand advocate.

Influence 52

Influence Marketing Fundraising Social Media 52

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

Digital 116

Digital Question Mentoring Michigan 116

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Total advertising investment — including both digital and non-digital channels — increased by 13%. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

Organization 52

Organization Online Influence Metrics 52

Forum One

DECEMBER 1, 2021

“Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. But that transformation was imposed without warning and caused many organizations to react rather than plan, pouring digital water on fires.

Trend 67

Trend Digital Data Storytelling 67

.orgSource

OCTOBER 1, 2023

Our expanding digital options are increasingly paired with the desire for connection. It gives your audience a voice, agency, and the all-important opportunity to ask questions. This is especially helpful when the instructions are complicated. Last week I mentioned Rose, the Las Vegas Cosmopolitan Hotel’s digital concierge.

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Las Vegas Conversation Cancer Offline 251

EveryAction

JUNE 21, 2023

In this blog, we’ll explore a few key types of advocacy that help organizations drive positive change; tactics that unite and activate supporters; and technology to make this important work more effective and efficient. Fortunately, technology like digital advocacy tools make this easy to do for staff and supporters alike.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. But you can change that.

Action 253

Action Practice Tips Seattle 253

EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Before you get too far, don’t forget about a marketing plan!

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Virtual Advocacy Channel Mobile 163

Forum One

AUGUST 12, 2021

Here are our top tips for tuning up your digital fundamentals in advance of the most important fundraising season of the year. Know and grow your audience. Make sure that your messaging is clear and concise to help you stand out from the pack. Refine your message. Update your supporting content and add more visuals.

Digital 86

Digital Fundraising Analytics Offline 86

Media Cause

JUNE 22, 2021

According to the IRS, “no organization may qualify for section 501(c)(3) status if a substantial part of its activities is attempting to influence legislation (commonly known as lobbying). Some people might even call them the peas and carrots of digital engagement. Direct fundraising asks are part of a well-rounded digital calendar.

Advocacy 101

Advocacy Digital Fundraising Global 101

Byte Technology

SEPTEMBER 22, 2015

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Creating Digital Destinations that Build Communities and Change Lives.

Demographics 100

Demographics Profile Audience Social Media 100

Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Communicate with your audience by showing engaging photos of your work or a testimonial.

Audience 82

Audience Tips Fundraising Social Media 82

sgEngage

SEPTEMBER 11, 2023

An event website also gives sponsors premium digital exposure every time someone visits the site to learn more about the fundraiser. Leverage digital channels. Best of all, digital marketing is low or no cost, saving precious dollars (and time) on printed flyers and mailers, plus postage. Use ChatGPT to help plan your campaigns.

Charity 82

Charity Create Sponsor Sample 82

.orgSource

NOVEMBER 7, 2023

Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. Senders lose track of what they casually launched into cyberspace, and recipients struggle with the distracting chatter of too many digital voices. To help our operators survive, people worked 15-hour days.

Virtual 251

Virtual Lesson Experiment Learning 251

sgEngage

NOVEMBER 30, 2022

Your nonprofit has worked diligently to build programs, events, and campaigns that help make the world a better place. No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. Reference thought leaders and influencers. Reference thought leaders and influencers.

Storytelling 88

Storytelling Support Influence Voice 88

EveryAction

JANUARY 25, 2023

To kick off 2023, we asked our partners, what are some new habits nonprofit practitioners should build with their donors, volunteers, and other supporters to help them meet their long-term organizational goals? It’s where chief executives can embrace the role of chief influencer. Here’s what they said.

Support 220

Support Build Linkedin Newsletter 220

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. It also works proactively, helping to identify areas in your marketing that need a makeover. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions.

Digital 111

Digital Marketing Guide Chapter 111

Bloomerang

OCTOBER 28, 2023

For example, a movie-themed event or a gaming night can bring together a diverse audience. Arrange inclusive community events: Community gatherings that celebrate diversity and inclusivity can resonate with a broad audience, including those who are passionate about social causes.

Network 80

Network Donor Fundraising Registration 80

Get Fully Funded

NOVEMBER 6, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Target audience personas. Ironing out these details in advance will help you appeal to the right audiences during and after the event.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Target audience personas. Ironing out these details in advance will help you appeal to the right audiences during and after the event.

Marketing 52

Marketing Strategy Influence Social Media 52

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. Understand Your Audience. Take a look at those in your target audience. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience.

email 116

email Marketing Strategy Tips 116

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. Discover how marketing continuity in these areas can help your nonprofit stay afloat during a societal shift, crisis, or financial downturn and stand out among the crowd.

Benefit 64

Benefit Marketing Change Time 64

Forum One

JULY 27, 2021

Though it has changed in shape during the pandemic, here are seven tips on how to use your digital ecosystem to enhance your fundraising. As people are spending more and more time online, digital fundraising is vital for mission-driven organizations to achieve and surpass goals. . Which digital channels get you the most traction?

Digital 47

Digital Tips Fundraising Evaluation 47

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Attracts new supporters and partners with information about how they can help change the world. And each approach has different strategies to help you maximize your marketing efforts.

Marketing 52

Marketing Guide Nonprofit Channel 52

Allegiance Group

JUNE 13, 2024

These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns. Deep understanding of your audience. Take the time to research your audience before launching your campaigns. Why does your nonprofit need a marketing plan?

Marketing 52

Marketing Analysis Nonprofit Audience 52

The Modern Nonprofit

DECEMBER 4, 2023

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. This has led to increasing awareness among internet users about the implications of their digital footprints.

Support 103

Support Fundraising Awareness Data 103

sgEngage

JUNE 3, 2024

This is the newest generation to gain influence in the world. Although not ready or able yet to make a monetary donation, many 20-somethings are eager to support your cause through advocacy, social influence, and volunteering. My advice to other nonprofits to connect with Gen Z audiences is to be engaging.

Director 88

Director Intergenerational Generation Influence 88

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2014

Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. Meanwhile, digital technology has changed the game. While there have never been more ways to reach audiences, it has also never been more difficult to really reach them. By Jay Geneske, 2014.

Storytelling 115

Storytelling Digital Report Impact 115

ASU Lodestar Center

DECEMBER 5, 2017

posted by Chris Giarratana Digital Strategy Consultant. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Of course, not everyone on this planet is your audience.

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Storytelling Audience Channel Story 45