TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. We’ve talked in the previous blog posts about the importance of mobile to your nonprofit’s digital content marketing future.

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Social Media Stats Audience Media 250

Candid

APRIL 13, 2023

However, in today’s online world, it’s easy to get lost in the digital noise. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? The post 4 storytelling tips to inspire and engage your nonprofit audience appeared first on Candid Blog.

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Storytelling Audience Tips Captivate 105

Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience.

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Associations Poll Industry Stream 169

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas.

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Audience Story Chapter Hawaii 52

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. It’s never too early to start planning for your nonprofit’s GivingTuesday and year-end fundraising efforts. What is mobile messaging?

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Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

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Trend Digital Marketing Fundraising 316

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Segment your audience.

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Digital Marketing Create Social Media 59

Forum One

JANUARY 17, 2024

As we step into 2024, I know that our mission-driven partners are trying to achieve big goals while navigating an ever-shifting digital landscape. At this sea-change moment, we’re working with organizations to set holistic AI strategies and governance as part of their core organizational strategies, not just digital strategy.

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Digital Attitude Government Model 91

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake.

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Digital Google Grant Social Media 52

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. The process of creating donor personas is important because it helps you truly understand and connect with your supporters on a personal level.

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Audience Donor Survey Demographics 82

Forum One

MAY 6, 2024

This post is adapted from a presentation at DrupalCon Portland 2024 , where Forum One and Metro showcase Drupal’s role in driving long-term digital modernization and multi-site integration. million annual visits and helps protect more than 20 endangered and threatened species.

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Drupal Integration Oregon Digital 53

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

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Accessibility email Practice Ratio 319

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

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Audience Research Free Test 52

Bloomerang

AUGUST 29, 2022

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. in digital ads for every dollar raised in online revenue.”

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Digital Program Tips Nonprofit 119

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. Another client created a digital calendar with tips on how to care for a specific disease in each month of the year. Start by creating a specific welcome series for your acquired email addresses.

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Digital Donor Work Calendar 87

Candid

SEPTEMBER 27, 2023

We’ve curated a nonprofit reading list to help your organization make the most out of this charitable time of year. These nonprofit books provide sample messaging and practical guidance to help you write appeals that resonate with your donors and compel them to support your organization. So is almost every other nonprofit.

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Free Help Fundraising Storytelling 119

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Actively seek input from the audiences to ensure voices are heard.

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Project Digital Marketing Impact 52

Forum One

MARCH 23, 2023

Crafting digital experiences for institutions thought of as “in-person” or “hands-on” may seem like a challenge, but it’s a practice we relish at Forum One. centering digital experiences that can complement, enhance, and even stand independently from a traditional museum visit.

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Museum Culture Digital Experiment 78

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Consistency : Consistency is key when it comes to social media.

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Social Media Media Social Influence 328

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Test Audience Research Interview 84

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. Consider incorporating this approach into your annual fundraising plan , you might need help knowing where to start. Let’s get started.

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Mail Integration Digital Strategy 75

sgEngage

APRIL 20, 2021

These programs are widely adopted across the nonprofit sector as part of organizations’ regular fundraising efforts, because they provide a consistent, predictable source of income while also helping donors feel like they’re making a positive impact. This is an effective way to help prospects visualize their impact.

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Digital Strategy Giving Gift 114

Nonprofit Tech for Good

APRIL 5, 2024

It should be mobile-responsive, attractive, and include features like: Online registration with secure payment processing Customizable text, imagery, and URL The ability to collect donations Sponsor onboarding and digital exposure Live leaderboards 1. Email campaigns. Partner marketing. Online Registration is Expected It’s an online world.

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Tech Marketing Sponsor Registration 192

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

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Raise Fund Phase Audience 325

Nonprofit Tech for Good

DECEMBER 2, 2023

Reflecting on the past success of your fundraising efforts while also learning about emerging fundraising trends can help you decide how to best allocate resources for the upcoming year. Some feel as though the new technology is helpful, while some believe AI can be inauthentic—and others simply don’t know enough about it to fully trust it.

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Trend Fundraising Digital Celebrate 303

Association TV

APRIL 20, 2021

Curating your content can be daunting but there is a simple way to help guide your strategy; what do you currently have and what do your members want? In other words, it’s important for you to know what members expect and for you to deliver content that they find valuable and engaging. If you don’t, they’ll go and find it somewhere else.

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Content Audience Associations Place 156

Association TV

APRIL 20, 2022

Digital engagement is the direct line into your audience’s unfiltered and unbiased opinion. Because this helps you understand what your audience loves about you, and what they don’t like so much. Why measure engagement in 2022? Okay, so why would you want an unfiltered and unbiased opinion?

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Measure Audience Digital Help 257

Forum One

OCTOBER 19, 2022

With this natural beauty all around and the company of my nearly 18-year-old son, the scene above is not an ideal one for drifting to work thoughts, but I couldn’t ignore the lessons this amazing hike held for navigating in digital spaces. They present a bunch of stuff with a search box and some filters and let the audiences have at it.

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Digital Design Blended Utah 53

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

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Digital Question Mentoring Michigan 116

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Doing so will help drive a high ROI for your small business.

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Map Digital Business Marketing 52

Forum One

AUGUST 10, 2021

Digital transformation or modernization for government agencies is about using new technologies to effectively change an agency’s ability to engage audiences and achieve its mission. Though digital tools and systems play a big role in this transformation, it’s about more than just the tools. Assemble the roadmap. What happened?

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Government Digital System Fund 88

Forum One

APRIL 18, 2023

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. Service blueprinting is a key step in mapping your digital ecosystem.

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Map Service Design Digital 71

Forum One

NOVEMBER 1, 2022

We’re continuing to explore the ideas sparked at the Digital Impact Summit this fall when we were joined by more than 200 leaders and doers from the nonprofit and public sectors who shared what’s working and what’s not within their organizations. Communications and awareness. End-to-end brand experiences.

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Digital Strategy Student Education 56

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Yes, physical mail can be a part of digital marketing!

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Digital Marketing Donor Channel 75

Media Cause

JUNE 22, 2021

Some people might even call them the peas and carrots of digital engagement. We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Direct fundraising asks are part of a well-rounded digital calendar.

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Advocacy Digital Fundraising Global 101

Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. So how can we ensure that they are being referenced and used as the shift towards digital becomes ever more important? Enter content strategist as digital curator.

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Library Museum Content Digital 72

Media Cause

OCTOBER 13, 2021

Over the course of my career, I’ve sat on nonprofit advocacy, fundraising, and communications teams—all in an overall digital engagement capacity. Remember: Your donors want to help you solve the problem you’re working on, often by advocating to government leaders, being an evangelist for your mission, and volunteering and —and!

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Audience Integration Advocacy Phase 52