Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step.

Social Media 52

Social Media Metrics North Carolina Media 52

sgEngage

AUGUST 10, 2021

Tracking opens as the sole metric for engagement is no longer accurate. Yes, that may dramatically reduce your target audiences. Perhaps we adopt a stricter adherence to offering short teaser content with a link to “read more”? Sure, that’s a bit old school but it is also PERSONAL and highly engaging.

Metrics 113

Metrics Open Blackbaud gMail 113

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Define your metrics of success.

Practice 239

Practice Fundraising Guide Channel 239

Nonprofit Tech for Good

APRIL 20, 2020

With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Phase 2: Content, Cost & Creation.

Raise 325

Raise Fund Phase Audience 325

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Sidenote: if you weren't able to join us for this month's webinar, make sure to follow EveryAction on Twitter + keep up with our virtual and in-person events to join us next time!

Metrics 100

Metrics Social Media Measure Media 100

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

Storytelling 80

Storytelling Digital Integration Blended 80

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Audit for accessibility.

Organization 52

Organization Online Influence Metrics 52

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. Benefits of a content strategy. How do you achieve this?

Content 47

Content Strategy Map Audience 47

Forum One

MAY 28, 2024

The site’s design emphasizes three primary avenues for discovering content: watching the series, exploring additional materials like interviews and lesson plans, and engaging in real-world activities, such as building a native plant garden. The site presents data for more than 35 health-related metrics for all U.S.

Award 49

Award Oregon Museum Policy 49

Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Which one would you be most likely to remember when it comes time to make a recommendation?

Video 105

Video Support Tips Audio 105

Media Cause

JULY 11, 2023

Whether someone just joined your mailing list or made a donation, your email system sends personalized messages automatically. Moreover, automation ensures consistency in communication, which is vital for establishing credibility and staying connected with the audience.

email 52

email Service Marketing Metrics 52

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Hybrid events are events that are hosted in both the physical, in-person format and online format. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience).

Ideas 98

Ideas Metrics Virtual Hosting 98

Achieve

MAY 3, 2024

One way to achieve this is by implementing an email strategy where you send a series of emails that educate and inspire your target audience and provide them with a clear call-to-action. Revisiting your targeting criteria and refining your messaging can help ensure that your content is as relevant as possible to the people you are reaching.

Analytics 98

Analytics Data Spam Fundraising 98

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

APRIL 19, 2024

It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. Define top audiences, and think through their preferences.

Content 272

Content Websites Tips Voice 272

EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. It also summarizes 2021 metrics and milestones by combining colorful illustrations and bolded statistics. They’re a powerful tool for communicating your impact, but what makes an annual report effective?

Report 180

Report Organization PDF Tanzania 180

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?”

Content 101

Content Measure Organization Strategy 101

EveryAction

JUNE 8, 2023

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

Advocacy 143

Advocacy Local Poll Audience 143

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities.

Facebook 221

Facebook Raise Fundraising Audience 221

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Stream 98

Stream Hosting Virtual Registration 98

Achieve

MAY 24, 2024

Text messaging is one of the best communication tools in nonprofits’ disposal, allowing organizations to reach supporters directly with personalized messaging. Use relevant hashtags in your caption to expand your audience and bring in new supporters. The answer is with a strong text messaging strategy.

Retention 52

Retention Rate Donor Campaign 52

Nonprofits Source

OCTOBER 25, 2023

Personalized Communication Ideally, your marketing efforts will reach vast audiences. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. You can also create audience personas to help you plan future communications. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Kindful

MARCH 25, 2021

Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. Let’s learn more!

Communication 98

Communication Donor Data Guide 98

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. You need to create content that matters to your community.

Practice 52

Practice Arkansas Nonprofit Spam 52

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Each person will be given an index card and enough dots for the number of folks participating. Content Creation. Here's how it works: 1.

Exercise 55

Exercise Social Media Offline Content 55

Nonprofits Source

NOVEMBER 27, 2023

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. Maintain a regular posting schedule, such as creating new blog content once a week or three times a month. Consider your audience’s demographics and what type of content is most relevant to them.

Channel 52

Channel Business Marketing Effective 52

Saleforce Nonprofit

JULY 8, 2021

Understand Your Audience. Take a look at those in your target audience. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. What questions does your team have about donor behavior and your content?

email 116

email Marketing Strategy Tips 116

Classy

JULY 14, 2021

The Classy team created engaging content that Collaborative participants could use in their professional lives. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways.

Virtual 105

Virtual Professional Marketing Fundraising 105

Nonprofits Source

APRIL 15, 2024

By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Depending on your target audience, you’ll want to vary your messaging. Start sending emails that address why your audience should come to the event.

Marketing 52

Marketing Fundraising Tips Registration 52

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. Producing irrelevant content. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. However, most nonprofits have a tendency to target more audiences than necessary. Demographics .

Marketing 52

Marketing Social Media Nonprofit Integration 52

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

email 230

email Raise Cancer Info 230

CauseVox

MAY 9, 2023

and learns not only about the content of that data but also how the words and phrases in it have been structured. You can ask the program to generate a list of email ideas and then refine the list based on any number of factors, such as audience, theme, tone and more. But it’s not as simple as ChatGPT doing all the work for you.

Examples 84

Examples email Communication Language 84