Eric Jacobsen Blog

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. At the time, it felt genuinely impossible. Debbie Laskey: Two words: TAKE OWNERSHIP!

Experiment 52

Experiment Leadership Impact Amazon 52

Association Analytics

APRIL 4, 2022

The pandemic is considered a “Global Natural Experiment.” This is something that is naturally occurring, uncontrolled and acts like a randomized experiment. This “Global Natural Experiment” has provided us with a treasure-trove of useful data after the fact. What if we offer an online-only experience?”.

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Hosting Virtual Associations Analytics 321

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? How can you best put yourself in their shoes, gain insights from that process, and move forward to create an even better tool or experience? This is where audience research comes in.

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Test Audience Research Interview 85

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

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Create Strategy Associations Registration 169

AccelEvents

MARCH 4, 2021

With the events industry focused on hybrid and virtual events instead of more traditional live events, event producers need to pay careful attention to the attendee experience. At a live event, so much of the attendee experience is related to the venue, the food, and the proximity to other attendees. Define Your Objectives.

Virtual 98

Virtual Experiment Create Poll 98

CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. It was created with you in mind — the nonprofit director or marketer that is overwhelmed and under-resourced, trying to make an impact through content. You’ve hit a wall with your marketing strategy. You’re frustrated and tired.

Audience 76

Audience Video Storytelling Technique 76

Greater Giving

FEBRUARY 10, 2022

Going into 2021, event managers Steven and Cate wanted to provide their dedicated donors with the true Jungle Party experience they all loved and missed. Prioritizing the Live Gala Experience Brought in Big Bucks. The Woodland Park Zoo’s leadership understood that a well-designed event experience drives giving.

Audience 98

Audience Stream Virtual Seattle 98

AccelEvents

NOVEMBER 11, 2020

Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. Michelle Manafy Editorial Director Michelle Manafy is the editorial director of media trade association Digital Content Next and a regular contributor to Inc.

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Virtual Audience Experiment Create 52

Media Cause

SEPTEMBER 1, 2022

As of August 25th, 2022, Google rolled out a new search engine optimization update called the helpful content update , which may take up to two weeks to fully roll out. The goal of this update is to target sites that have a large amount of unsatisfying or unrelated content that has been written for search engines first.

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Content Help Google Search 52

Forum One

APRIL 13, 2021

To do this effectively, content strategy for digital collections is a necessary piece that is able to streamline the approach of how these institutions shape and expand their roles as modern resources. They have been produced by people putting energy into telling their stories. Enter content strategist as digital curator.

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Library Museum Content Digital 73

Greater Giving

FEBRUARY 16, 2023

The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. As more people become accustomed to consuming content online, events require thoughtful design to keep them fresh and viable. In fundraising, not all the costs or benefits come in the form of dollars.

Audience 52

Audience Virtual Benefit Sponsor 52

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. With more eyes on your message, more people will be persuaded to take action and help support your mission.

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Lesson Marketing Amazon Adopt 293

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. Build a Content Strategy. You should also create a mixture of photo and video content.

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Fundraising San Diego Influence Profile 325

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This is the key to getting noticed by people who will be interested in joining your organization. For example, some people might regularly use forums to meet with others online. There might also be smaller sites.

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Social Media Associations Media Social 332

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

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Retention Content Personal Associations 52

sgEngage

MARCH 4, 2022

In the 2021 Giving Experience S tudy , OneCause made several discoveries that will help your nonprofit make data-driven decisions to help strengthen your year-end campaigns. . In this article, we’ll explore three key findings from the Giving Experience Study and explain what they mean for your nonprofit, including: .

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Studies Experiment Giving Generation 82

Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. By sharing real stories of the real people or communities you serve, you can appeal to the hearts of potential donors, volunteers, and partners.

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Storytelling Action Roles Hunger 239

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

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Audience Tips Fundraising Social Media 82

Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. Focus on Experience. Be sure to focus on experience before anything else. The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Understand Your Audience.

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Tips Fundraising Management Cancer 342

Media Cause

OCTOBER 17, 2022

While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. billion visits per month ( blog.hootsuite ), and AdEspresso reports that 200 million people visit an Instagram business profile everyday, with 66% of those visits coming from users that do not yet follow them.

Content 52

Content Channel Search Case Study 52

Byte Technology

FEBRUARY 9, 2017

Basically, they want people to return to their page again and again, whether it’s to buy their merchandise or engage their services, read the latest blog or just comment on topic-specific trends. Contextly is a great all-in-one plugin that builds audience loyalty through a diverse number of tools designed to keep readers, well, reading.

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Plugin Audience WordPress Site 100

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. Benefits of a content strategy. How do you achieve this?

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Content Strategy Map Audience 47

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Every score has a treasure trove of insights you can work with to improve your members’ experience. For smaller associations, one or two people can wear multiple hats to move this initiative forward.

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Analytics Associations Model Metrics 169

AccelEvents

APRIL 23, 2021

There are ways that your brand can go about improving this energy and improving the hybrid experience. The option to host live stream events or recording content behind a paywall. Show your virtual audience that effective corporate networking is possible in a hybrid event. Strategy #3- Set Expectations for Each Audience Type.

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Experiment Marketing Strategy Virtual 98

AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

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Stream Content Virtual Product 98

Forum One

FEBRUARY 1, 2022

These experiences offer lessons for organizations of any size to re-imagine what it means to build community online. Trinity Church Wall Street (TCWS) has a diverse set of audiences, all with different needs. All these audiences have unique interests, which may be served online or offline, and may overlap.

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Build Community Experiment Las Vegas 70

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” .

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Guidelines Accessibility Design Content 52

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Our mission is to develop accessible online experiences that empower progressive organizations to thrive.

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Practice Fundraising Guide Channel 243

AccelEvents

APRIL 23, 2021

There are ways that your brand can go about improving this energy and improving the hybrid experience. The option to host live stream events or recording content behind a paywall. Show your virtual audience that effective corporate networking is possible in a hybrid event. Strategy #3- Set Expectations for Each Audience Type.

Experiment 90

Experiment Marketing Strategy Virtual 90

Whole Whale

FEBRUARY 9, 2024

After all, how many people click on a link on the 4th page of a Google search (less than 1% FYI!)? Before we get to tips, it is important to note that the biggest change to search is here with Search Generated Experience (SGE). Instead, we should focus more on what people need and are searching for.

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Strategy Tips Google Search 98

AccelEvents

MARCH 4, 2021

With the events industry focused on hybrid and virtual events instead of more traditional live events, event producers need to pay careful attention to the attendee experience. At a live event, so much of the attendee experience is related to the venue, the food, and the proximity to other attendees. Define Your Objectives.

Virtual 52

Virtual Experiment Create Poll 52

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. 57%t of people who watch nonprofit videos go on to make a donation. The measurements of success for our experiment included:* Engagement (e.g., This experiment was (mostly) a success.

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Video Social Media Evaluation Audience 140

Nonprofit Tech for Good

FEBRUARY 5, 2021

Crystal Dionysopoulou is the founder and Creative Director of Lucid Fox , a dynamic web design and development agency that puts people first. She draws on years of experience as a UX designer and front-end developer to guide the creation of the perfect website for your organization from start to finish. 2) SOS Violence Conjugale.

Technique 325

Technique Design Websites Brain 325

Top Nonprofits

DECEMBER 6, 2021

About the expert: Amanda Ross is the owner of BrashBerry – creative web design and growth agency for Social Good and Nonprofit organizations that builds stuff their audience will love and inspires them to take action. Amy DeVita 2021-12-06T14:58:33-05:00 Struggling to get people to donate online? New fundraising ideas. Share This Post!

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People Donation Ohio Online 59

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. That said, the best practices below are based on Nonprofit Tech for Good’s experience using Twitter almost daily since 2008.

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Twitter Practice Social Media Nonprofit 355

EveryAction

JUNE 21, 2023

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades.

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Advocacy Generation Strategy Awareness 199

EveryAction

JUNE 8, 2023

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

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Advocacy Local Audience Poll 143