Eric Jacobsen Blog

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. At the time, it felt genuinely impossible. Debbie Laskey: Two words: TAKE OWNERSHIP!

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Nonprofit Tech for Good

JANUARY 29, 2024

Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. While building this community takes time, it will ensure you always have a full pipeline of people interested in engaging with your cause. Say their name.

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Social Media Organization Media Fundraising 255

Get Fully Funded

JULY 19, 2023

Member experiences are how people perceive and interact with your nonprofit. Great experiences don’t just keep your members happy, they also boost your nonprofit’s reputation, generate more revenue and increase retention rates. We get it, creating memorable member experiences is easier said than done.

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Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

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Action Practice Tips Seattle 265

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

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Association Analytics

APRIL 1, 2024

And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

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Data Strategy Associations Survey 210

Velir

MAY 11, 2021

Taxonomy plays a vital role in your website’s user experience. Taxonomy itself helps you better organize content when you use it in content management and information architecture. Common examples of a taxonomy axis include Content Type or Topic. Design & UX

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AccelEvents

MARCH 4, 2021

With the events industry focused on hybrid and virtual events instead of more traditional live events, event producers need to pay careful attention to the attendee experience. At a live event, so much of the attendee experience is related to the venue, the food, and the proximity to other attendees. Define Your Objectives.

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sgEngage

MARCH 4, 2022

In the 2021 Giving Experience S tudy , OneCause made several discoveries that will help your nonprofit make data-driven decisions to help strengthen your year-end campaigns. . In this article, we’ll explore three key findings from the Giving Experience Study and explain what they mean for your nonprofit, including: .

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Media Cause

SEPTEMBER 1, 2022

As of August 25th, 2022, Google rolled out a new search engine optimization update called the helpful content update , which may take up to two weeks to fully roll out. The goal of this update is to target sites that have a large amount of unsatisfying or unrelated content that has been written for search engines first.

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Media Cause

OCTOBER 17, 2022

While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. billion visits per month ( blog.hootsuite ), and AdEspresso reports that 200 million people visit an Instagram business profile everyday, with 66% of those visits coming from users that do not yet follow them.

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Forum One

APRIL 13, 2021

To do this effectively, content strategy for digital collections is a necessary piece that is able to streamline the approach of how these institutions shape and expand their roles as modern resources. They have been produced by people putting energy into telling their stories. Enter content strategist as digital curator.

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.orgSource

SEPTEMBER 19, 2023

Even when you love your job, without the right support, it’s easy to experience symptoms of leadership fatigue like these. It is a networking and development organization that connects executives with education, research, ideas, and people. One of the biggest is whether AI-generated content is protected by copyright law.

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Sponsor Associations North America Law 221

Association Analytics

APRIL 4, 2022

The pandemic is considered a “Global Natural Experiment.” This is something that is naturally occurring, uncontrolled and acts like a randomized experiment. This “Global Natural Experiment” has provided us with a treasure-trove of useful data after the fact. What if we offer an online-only experience?”.

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Hosting Virtual Associations Analytics 321

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This is the key to getting noticed by people who will be interested in joining your organization. For example, some people might regularly use forums to meet with others online. There might also be smaller sites.

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Social Media Associations Media Social 333

Beneblog: Technology Meets Society

JULY 9, 2018

However, as a technology, printed books come with serious challenges for some communities (like blind people) that technology can unlock. Those that are published don’t actually reach many of the people who might want to read them because of affordability. We can use the same ebook file to deliver the content ten different ways.

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Accessibility eBook People Copyright 135

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. That said, the best practices below are based on Nonprofit Tech for Good’s experience using Twitter almost daily since 2008.

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Twitter Practice Social Media Nonprofit 352

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. You will want to note the status of your content as well, and how often it should be updated.

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Amy Sample Ward

MAY 6, 2013

It’s a practitioner’s guide for planning, implementing, and evaluating strategies that engage constituents across many channels, wherever they may be, and how we as organizations need to structure our work to deliver that experience.

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Business People Podcast Broadcast 241

AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

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Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” .

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Guidelines Accessibility Design Content 52

Forum One

FEBRUARY 1, 2022

These experiences offer lessons for organizations of any size to re-imagine what it means to build community online. Built as an open-source Drupal tool, the website attempts to learn what visitors want from the TCWS site and deliver related content over time. Personalization to drive community participation. Remember who’s left out.

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Build Community Experiment Las Vegas 70

AccelEvents

MARCH 4, 2021

With the events industry focused on hybrid and virtual events instead of more traditional live events, event producers need to pay careful attention to the attendee experience. At a live event, so much of the attendee experience is related to the venue, the food, and the proximity to other attendees. Define Your Objectives.

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Virtual Experiment Create Poll 52

Top Nonprofits

DECEMBER 6, 2021

Laura MacDonald, President of Benefactor Group , is a certified fundraising executive with three decades experience in nonprofit leadership, fundraising, and philanthropy. Amy DeVita 2021-12-06T14:58:33-05:00 Struggling to get people to donate online? President & Founder, Benefactor Group. laura@benefactorgroup.com.

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People Donation Ohio Online 59

AccelEvents

APRIL 23, 2021

There are ways that your brand can go about improving this energy and improving the hybrid experience. The option to host live stream events or recording content behind a paywall. If you’re hosting a small hybrid event, then the energy at the physical event can be less than ideal as well. Event Marketing Plans and Hybrid Events.

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Experiment Marketing Strategy Virtual 98

Nonprofit Tech for Good

FEBRUARY 5, 2021

Crystal Dionysopoulou is the founder and Creative Director of Lucid Fox , a dynamic web design and development agency that puts people first. She draws on years of experience as a UX designer and front-end developer to guide the creation of the perfect website for your organization from start to finish. 2) SOS Violence Conjugale.

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Technique Design Websites Brain 327

The MatrixFiles

DECEMBER 3, 2021

Every morning of the conference, Rachel did a “highlights” session, during which she previewed the day’s events, gave tips for getting the most out of the day, and showed people how to navigate the platform and features. Best of all, she was in tune with all of the content, tying together sessions with quotes and common themes.

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Nonprofit Tech for Good

SEPTEMBER 11, 2023

So, instead, think of it as information that will help you better know the people who engage with your organization. Some people will participate every now and then, others every time it’s near their home, while some may have a pattern of participating in specific types of events. In turn, people join their local chapter as members.

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Byte Technology

FEBRUARY 2, 2016

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” So she recommends creating video content designed to be viewed vertically on mobile phones and other devices.

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AccelEvents

APRIL 23, 2021

There are ways that your brand can go about improving this energy and improving the hybrid experience. The option to host live stream events or recording content behind a paywall. If you’re hosting a small hybrid event, then the energy at the physical event can be less than ideal as well. Event Marketing Plans and Hybrid Events.

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Experiment Marketing Strategy Virtual 90

Media Cause

OCTOBER 3, 2022

When asked to write about this experience as the Organic Social Growth fellow, I held off as long as I possibly could. Aiming to learn more about what it offers and hear the real experience of a fellow. . Make sure to read Shirley’s experience ). What was my experience like during the program?

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Nonprofit Tech for Good

AUGUST 24, 2020

Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand.

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Practice Nonprofit Newsletter News 352

Bloomerang

JUNE 11, 2021

Lindsay Simonds will decode the top five most impactful ways people contribute to communities. If you’re watching the recording, hope you’re having a good day because we are here to talk about some creative ways that people are contributing to the community. Full Transcript: – [Lindsay] Okay. . I’m Steven.

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People Community Video Podcast 77

Media Cause

AUGUST 9, 2021

We develop our skills by seeking, absorbing, questioning, adapting, and experimenting, oftentimes bringing diverse influences together to create something that’s unique for our clients’ needs, but with connections to other relevant spaces. In a strange way, reading this article was a validating experience for many of us.

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Design Experiment Nonprofit Collaboration 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2013

Or do you learn better when you get a chance to process the content every 15 minutes by thinking about it quietly or talking with a peer? Understanding what holds people’s attention or breaks it can make the difference between delivering a session that is valuable or a waste of time. And, what do you actually apply?

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Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. Focus on Experience. Be sure to focus on experience before anything else. The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. That is a GREAT start.

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Tips Fundraising Management Cancer 338

Nonprofit Tech for Good

JULY 2, 2020

The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. Build a Content Strategy. Work With Influencers.

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