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Thursday Thoughts | Supporter habits to build this year

EveryAction

When we flip the calendar to a new year, many of us become gripped by the desire to build some new habits. To kick off 2023, we asked our partners, what are some new habits nonprofit practitioners should build with their donors, volunteers, and other supporters to help them meet their long-term organizational goals?

Support 220
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Build a Marketing Dream Team—Welcome AI

.orgSource

Yet, if you are a wizard with keywords, your audience will hear you. There’s a lot of news right now about people using AI to achieve better results. I would look at your company’s social media accounts and see what people are saying about your products or services. I definitely see AI playing a role in that space.

Team 221
professionals

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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

We’ve all heard the catchphrase, “ if we build it, they will come. ” While usage is a great data point to evaluate your product’s success, there’s so much more to consider when weighing the options to build an in-house solution or use an off-the-shelf product. You need to have the right talent for a technical build.

Software 321
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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Ready to meet (and exceed) your 2024 fundraising goals?

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Follow This Sentence Structure To Effectively Communicate Fundraising Goals

Bloomerang

Today we will talk about how to help your audience visualize the impact their donation can have within your organization and then how to communicate the results when a campaign has ended. Studies show the more you can break down your goals and results for your donors, the more success you will have in raising money. . For example: .

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Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

How can your nonprofit organization increase its audience growth? You have a cause and a message to share, but getting it out there to the right people isn’t always easy. When maximizing audience growth, an aimless attempt rarely works. The goal is to create compelling communications that move audiences to your brand.

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How Susan G. Komen Engaged New Audiences Using Custom Messaging

sgEngage

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. Komen set out to have 6,000 people join its challenge Facebook group.