Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

Measure 50

Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

Measure 104

Measure Aggregator Platform Consultant 104

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

Rate 139

Rate San Diego Open Benchmark 139

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. This 157-page report created a useful tool for Zero to Three’s advocacy at any stage.

Award 72

Award Colorado Washington Wisconsin 72

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. They set out to raise £750 for a new machine to measure oxygen levels in babies’ blood, but significantly exceed their original target. Know Your Audience.

Giving 112

Giving Tips Game Digital 112

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.”

Report 82

Report Measure Process Impact 82

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

The following excerpt from it offers a brief look at how to clearly define the goals you hope to pursue through social media, and the specific audiences you’re trying to reach with them. Defining Social Media Goals and Audiences. The tools you should use for that journey depend on what you want to accomplish and who you want to reach.

Social Media 99

Social Media Guide Media Social 99

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Are the various tools speaking to one another to share data and inform your decision-making? Plan for a personalized experience.

Websites 58

Websites Strategy Change Management Digital 58

NetWits

JUNE 19, 2012

The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Using different messaging for different audiences. Relevant content.

email 150

email Test Conference Benchmark 150

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

I introduced several methods for using measurement for transformative results, including the Maturity of Practice Model (CWRF) and how to use it as an assessment tool, principles of being data-informed , and how to apply KD Paine’s 7 Simple Steps of Measurement. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Ensure you have access to these useful tools: CRM. Social media scheduling tools.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Bloomerang

MARCH 30, 2023

Your goals should be SMART: specific, measurable, attainable, relevant, and time-bound. However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. Set goals for your volunteer program.

Volunteer 92

Volunteer Program Roles Training 92

3rd Sector Labs

APRIL 23, 2014

We opened with a short audience survey about nonprofit data management. What tools do you recommend? QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent. DEBBIE: Yes. Plan those activities.

Data 133

Data Management Rate Benchmark 133

DNL OmniMedia

OCTOBER 13, 2020

Step 1: Define the audience you’re targeting. In the realm of our planned giving example, let’s say the organization has decided that their audience will be older prospects with a strong philanthropic history and displayed interest in their cause. Step 2: Identify and analyze prospects that fit your audience.

Effective 98

Effective Management Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. The survey is currently in the field but initial responses show broad adoption and rising confidence and sophisticated use of online and social tools.

Social Media 106

Social Media Arts Social Media 106

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Your text-to-give campaigns will be safe when you use secure fundraising tools and a reputable service provider. You can reach a wider audience, track your campaign progress, and save your team plenty of time.

Mobile 59

Mobile Guide Giving Fundraising 59

Forum One

MAY 13, 2021

Are you using disconnected tools that require you to piece together data from different sources? Is there one source of truth between current tools? Many organizations are trying to consolidate the set of technology they use to ensure they can deliver quality service to their internal and external audiences.

Government 52

Government Process Service Technology 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. The number of donations so far is smaller than the study you mention (1 in 5 of the pin volume). We predicted it might be smaller as the campaign is disruptive to the usual pinterest pattern.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Bloomerang

AUGUST 21, 2023

Monitor progress: Continuously track the performance of your fundraising efforts and measure them against insights detailed in the report. Digital fundraising is about using all the channels at your disposal in an integrated way to reach and expand your audience, spark engagement, and grow your giving opportunities.Be

Action 74

Action Report Practice Fundraising 74

Nonprofit Tech for Good

MAY 25, 2024

And while that may sound simple in practice, you need the right tools and the right plan. Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Here’s what that looks like in practice.

Marketing 198

Marketing Fundraising Test Nonprofit 198

NetWits

NOVEMBER 11, 2010

Be a stickler about keeping your message short, clear and valuable to your audience. As with anything you’re trying to get better at if you don’t measure it you’ll never know if you’re improving. We briefly touched how Email Communication is Changing back in January of this year and by now that fact has been solidified.

email 212

email Profit Registration Review 212

Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. The next step is to keep track of changes to audience and audience behavior. Your audience can change over time, or change behaviors as they adapt to new technology.

Benchmark 42

Benchmark Metrics Analytics Track 42

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" WomenWhoTech: Tools Galore View more presentations from Amy Sample ward.

Social Media 34

Social Media Tools Online Advocacy 34

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. Another way we measure technology staffing levels is determing the Tech Staff - to - Organizational Staff Ratio.

Ratio 85

Ratio Report Technology Roles 85

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

" She talked about the importance of measuring your social media efforts.   This was a great positive spin -- rather than measure to show me or prove the impact, it's measure so you can quantify it.     The reason to measure is to determine whether to continue or not.  

Social Media 50

Social Media Relationship Media Management 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Not every nonprofit will go through the levels at the same pace due to organizational culture, capacity, or communication objectives, program design and target audiences. These organizations may need assistance developing a social media strategy to support short and long-term SMART objectives and to carefully identify the audience.

Social Media 101

Social Media Practice Media Social 101

Connection Cafe

MAY 29, 2014

And there’s certainly truth with that statement – the 2013 Benchmark Report is broken up by not only NTEE verticals but by revenue band and email tier – but the sheer size of an organization’s email file is starting to mean a lot less. For the last seven years, the Benchmark Report measured total and usable email housefile size.

email 40

email Files Broadcast Metrics 40

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. Your audience segments, though, may not be large enough to test.

email 48

email Campaign Test Benchmark 48

Connection Cafe

OCTOBER 12, 2017

Benchmarking Major Gifts. According to a new benchmarking study sponsored by the Association of Philanthropic Counsel and funded by MarketSmart “ major gifts ” haven’t yet found their equitable place among donors or the non-profits that receive them. and Canada about their high-end donors and fundraising strategies focused on them.

Gift 35

Gift Strategy Benchmark Arts 35

Connection Cafe

APRIL 26, 2018

Online giving enables institutions to reach wider audiences; this requires, therefore, broader follow up after the initial online outreach. Ultimately, relationships remain at the heart of our work, even when relationships are mediated through new technological tools.

Education 23

Education Trend Conversation Giving 23

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Scope: This screencast will demystify web analytics and use Author and Analytics Evangelist Avinash Kaushik's mantra of simplicity to illustrate some of the useful features and reports in Google Analytics , a free but powerful web analytics software tool. Learning Goals.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.

Social Media 129

Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. Helps us move away from tool driven decisions to results. Wall Street views it as the only legitimate means of measuring business performance. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? It’s easy for us to measure clicks and time spent on pages, but that’s only relevant based on what an organization wants their users to do.

Design 35

Design Websites Practice Philadelphia 35