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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 243
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These 3 Types Of Nonprofits Spend The Most On Advertising According To This 2021 Study

Kindful

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. Despite this limitation, the data included in this study can provide benchmarks that might be useful in informing how much your organization would like to spend on advertising.

Studies 87
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Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 92
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Healthcare Ad Awards Winners Announced

Forum One

This year, Forum One took home three gold, two silver, two bronze, and one merit award in the website, apps, and interactive, and annual report categories. City Health Dashboard Gold – Apps and Interactive The City Health Dashboard’s goal is to improve the health and well-being of people in communities throughout the United States.

Award 71
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Quick bites: 2021 End-of-Year Fundraising

M+R

We know that IOS and cookie changes are already changing what we know about how donors interact with ads and email. Were there certain audiences/donors who gave fewer gifts and certain audiences/donors who made larger gifts? Related Links: Come join Benchmarks 2022! Who gave more and who gave less?

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Give Your P2P Events New Energy with Activity Tracking

sgEngage

In a three-year comparison, the 2022 Blackbaud Peer-to-Peer Benchmark Report found that organizations hosted 15% fewer events in 2022 than they did in 2020. This new-era approach ensures that your fundraising campaign is not confined to a specific physical location but can reach a global audience.

Track 90
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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. Email Marketing Interactive Online Fundraising'

Rate 139