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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

Website maintenance and support can be a luxury for nonprofits working on a tight budget. 1) Use a top-rated Content Management System (CMS) platform. Publishing blogs and articles to your website helps increase SEO. If you have a contact us form, add a Google reCAPTCHA to help stop spam emails.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way. Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. So, what kind of content is that, exactly?

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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

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How to rent or buy an email list and why YOU should avoid it like the plague

Whole Whale

Hopefully, this article will map out the pros and cons of email list purchasing. CAN-SPAM fines Let’s start with the scary legal argument: it is technically illegal to send unsolicited, ‘cold emails’ to people that haven’t opted-in to hear from your organization. Reasons not to rent or buy a list.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. Lastly, and unique to LinkedIn, is the ability to publish articles.

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10 e-Newsletter Best Practices for Nonprofits

Nonprofit Tech for Good

The purpose of an e-newsletter is no longer to provide a lot of news, but rather to regularly remind your supporters that your nonprofit is doing good work and to inspire them to get involved. E-newsletters that include video have double the click-through rate. Focus on 1-5 stories and/or calls-to-action and keep text to a minimum.

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You've Set Up an Email Welcome Series, So Now What?

EveryAction

By this point you’ve likely read article after article about why you should be creating a welcome series. A quick search returned over 10 articles from this year alone. A re-engagement series is a way for you to reach back out to your supporters who have gone silent for the past six months. See, that wasn’t so bad was it?

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