The NonProfit Times

MAY 23, 2024

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. Supporters took advantage of the second chance. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday.

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Test email Spam United States 52

Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Spamming is illegal, and often goes straight to a junk mail folder. In contrast, text message spam is almost always viewed, making it more annoying to donors.

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Communication Donation Tech Tools 299

Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Does this r eally improve donor retention?

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Retention Gift Donor Pledge 100

Connection Cafe

OCTOBER 1, 2019

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

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Rate email Spam gMail 37

Network for Good

OCTOBER 20, 2020

Then, jot down whatever supporting points or bits of information that you think will encourage your readers to take that action. Avoid sounding like spam. Certain words are spam triggers, and if you use them in a subject line, your donors’ email provider could move the message directly to the spam folder.

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email Donor Spam Rate 98

Whole Whale

AUGUST 19, 2021

CAN-SPAM fines Let’s start with the scary legal argument: it is technically illegal to send unsolicited, ‘cold emails’ to people that haven’t opted-in to hear from your organization. Learn more about the CAN-SPAM fines which can be up to $16,000 per violation. Reasons not to rent or buy a list. Relationships built over time on trust.

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email Spam Linkedin Relationship 96

Neon CRM

MAY 22, 2023

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Gift Results email Metrics 97

Robert Weiner

JUNE 26, 2012

The pay rate for available options range from $35.77 / hour to $57.62 /hr. Sender 7: Chance LARKIN (support@rlweiner.com). Thank you for submitting your information for potential employment openings. We look forward to reviewing your application, but can not do so until you complete our. internal application. Subject: New Job Opening.

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Job Spam Russia Application 122

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

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Metrics Spam Fundraising Rate 49

Nonprofit Tech for Good

AUGUST 9, 2021

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. and the best way to learn is to spend an hour or so a month studying your analytics.

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Linkedin Practice Social Media Sponsor 358

The Science Behind Engaging your Supporters

OCTOBER 24, 2018

Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. For every percentage of email that goes to spam, nonprofits leave money on the table.

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Fundraising Spam Database Social Media 66

Media Cause

APRIL 22, 2022

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. Make it Easy for Your Supporters to Get Information From You. Segmenting your lists is the best way to ensure that your supporters are getting information that is relevant to them.

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email Practice Marketing Test 52

Neon CRM

JUNE 8, 2023

Because email is such an important tool for nonprofits, growing your email list is a great way to ensure more supporters and potential supporters receive your message. How can you grow your nonprofit email list in a sustainable way that keeps fake contacts out and keeps supporters subscribed and engaged?

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email Newsletter Contact Nonprofit 59

Care2

JULY 25, 2011

Getting even your most devoted supporters to open your carefully-crafted appeal can be quite a challenge, and you need to keep these seven factors in mind. Many mail platforms, especially mobile ones, don’t support more than 50 or 60 characters. What’s the message about? Keep it short! Deliverability is key.

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Rate email Open Tips 71

Nonprofit Tech for Good

AUGUST 24, 2020

With social media, comments are increasingly rarely on blogs and there’s a good chance that the comments you do get are spam or argumentative for the sake of being argumentative. Supporters and donors want to hear positive stories about how your organization is making an impact. Embed calls-to-action within your blog content.

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Practice Nonprofit Newsletter News 352

sgEngage

FEBRUARY 17, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Capitalize on the power of email marketing to recruit individuals or teams to raise money for your organization and to stay in touch with these supporters throughout the campaign.

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email Communication Effective Fundraising 81

EveryAction

AUGUST 1, 2016

A re-engagement series is a way for you to reach back out to your supporters who have gone silent for the past six months. In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone. If it has been inactive for too long, it can become a spam trap.

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email Spam Open Rate 100

sgEngage

FEBRUARY 18, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Capitalize on the power of email marketing to recruit individuals or teams to raise money for your organization and to stay in touch with these supporters throughout the campaign.

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email Communication Effective Fundraising 73

Nonprofit Tech for Good

SEPTEMBER 28, 2014

The purpose of an e-newsletter is no longer to provide a lot of news, but rather to regularly remind your supporters that your nonprofit is doing good work and to inspire them to get involved. E-newsletters that include video have double the click-through rate. Focus on 1-5 stories and/or calls-to-action and keep text to a minimum.

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Newsletter Practice Social Media Social Network 258

NTEN

JANUARY 25, 2022

More closely collaborated with and supported other board committees to improve the annual board self assessment survey; and support the board recruitment process. We hired two new staff in 2021 and engaged the new staff and their managers in reflection about the onboarding and hiring process. 2022 focus. 2022 focus. 2022 focus.

Community 88

Community NTC Sponsor NTEN 88

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

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Stats Trend Mail Fundraising 96

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. 85% of all emails are spam. Your loyal supporters love to hear from you. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. Truly, they do!

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email Communication Mail Nonprofit 125

EveryAction

JUNE 22, 2016

Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist , shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment. BS: If you’re an EveryAction client, hit up our support!

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email Question Spam Test 101

NetWits

JUNE 30, 2011

Let me know that there are other things I can do to support you that aren’t all about money like: take an advocacy action, share with a friend, like you on Facebook, play a game, attend an in person or online event … and then, yes, ask me for money. That is called spam, and it’s frowned upon. But just don’t do it all the time.

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email Chad Cancer Hunger 256

Qgiv

SEPTEMBER 11, 2023

ET has the highest donor rate in both value and number of transactions. You want to be careful not to spam your supporters. ET for your supporters checking their phones during lunch, and send your last message between 6:00 p.m. According to data collected from Qgiv’s platform, 10 a.m. to 8:00 p.m. to 2:00 a.m.

Donation 83

Donation Giving Time Social Media 83

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. In this example, @Codeorg features their logo with an inspirational quote from a supporter: Statistics and fact graphics also work well on Twitter.

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Twitter Practice Social Media Nonprofit 340

M+R

DECEMBER 1, 2021

In 2020 this helped get tons of voters registered and out to vote…but it also led to consumer complaints about being spammed with too many texts. With the recent changes, some carriers may begin imposing fines on organizations that send to non-opted-in lists, such as voter file supporters. The Bottom Line: Think Holistically.

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Change Digital Phone Campaign 84

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. EveryAction’s contact records can track nonprofit's relationships with their supporters across any channel. Using an out of date email list. High Complaints.

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Benchmark Digital Trend Report 62

Achieve

JUNE 2, 2021

Many millennials share little in common other than a familiarity with the internet, but, thankfully, your direct mail campaigns can also address and make the most of each supporters’ unique relationship with your nonprofit. Segmentation refers to dividing supporters into groups based on shared characteristics. Benefits of Direct Mail.

Mail 94

Mail Course Campaign Digital 94

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. 85% of all emails are spam. Your loyal supporters love to hear from you. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. Truly, they do!

email 75

email Communication Mail Nonprofit 75

Tech Soup

OCTOBER 4, 2012

Spam is an annoyance, but it’s also the most common way viruses and spyware are spread, so just protecting your email might not be enough. We’re often asked about spam, virus, and spyware protection, especially by small- and mid-sized organizations. Also supports mobile clients who might not always be on the network.

Resource 54

Resource Tools Spam Disaster 54

Qgiv

FEBRUARY 20, 2022

While you may already be sending emails to talk to your supporters, everyone can use some extra advice when it comes to making donation appeals via email. . Still others are marked as spam and go to the trash folder, never to see the light of day again. . Any extra information should serve as support for that purpose.

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email Donation Tips Template 98

Nonprofit Tech for Good

FEBRUARY 13, 2023

For many years Nonprofit Tech for Good used a budget website hosting company for $12 a month, but by 2020 our website downtime became significant and our email opt-in forms so overrun with spam bot subscribers, that we had to make the shift to a premium website hosting company and upgraded to a $96 a month plan.

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Practice Spam Plugin Hosting 345

Tech Soup

OCTOBER 15, 2015

TechSoup offers three Informz products: two donations for new and renewing subscriptions and an access to discounted rates product. Informz provides support content with helpful information on how to avoid sending spam, maintaining your reputation, and determining whether your email will bounce. Get Informz Now. Deliverability.

email 36

email Marketing Spam Template 36

NetWits

AUGUST 15, 2011

Your nonprofits priorities, your priorities and the priorities of the world of people you’re trying to engage (supporters, donors, volunteers, etc) all play a role. Spam email from a stranger. Story that’s repeated endlessly on cable news because a producer thought it would get good ratings. Getting on the list.

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Reddit Celebrate Phone Spam 152

Care2

APRIL 18, 2011

It might not be true that a puppy dies every time you buy and email list, but your open rates and email reputation sure will. A 1% open rate is common for purchased lists. Compare this to open rates nonprofits see from groups like Care2 which is between 20%-40%. What’s wrong with buying an email list?

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email Time Info Spam 65

Everyaction

JANUARY 29, 2018

Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. Anyone can send emails but the key to having a great email program: high deliverability rate. Did you know an average of 18.21% of emails go straight to spam? Need to catch up?

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email Test Spam Template 50