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Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

Amy Sample Ward

[Note: The following is an excerpt of an article in the December 2011 issue of NTEN:Change. Read the complete article, "From Outcomes to Impact," by subscribing to the journal for free! ]. The first step in starting to measure your impact is to identify the major outcomes that you want to examine.

Measure 143
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce.

Create 169
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Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

NTEN

[Editor's note: The following is an excerpt of an article in the December 2011 issue of NTEN:Change. Read the complete article, "From Outcomes to Impact," by subscribing to the journal for free! ]. The first step in starting to measure your impact is to identify the major outcomes that you want to examine.

Measure 81
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Methods and Metrics for Assessing Civic Tech

Beth's Blog: How Nonprofits Can Use Social Media

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. If you have any suggestions for inclusion please send us a note.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

Traditionally, fundraising has relied on old methods. In this article, we’ll explore how AI is reshaping fundraising. They do so through donors’ preferred methods, like email, social media, text messages , or direct mail. These tasks include donor segmentation, campaign optimization, and impact measurement.

Donation 203
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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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New Resource for Nonprofits: The Data Playbook – Practices for Purpose-Driven Work

Beth's Blog: How Nonprofits Can Use Social Media

It has been almost exactly four years since I published Measuring the Networked Nonprofit: Using Data to Change the World , with co-author, Katie Paine. Back then, not many nonprofits were talking or practicing the use of measurement and data to improve nonprofit results. Refinable – adapt to rapidly changing environments.

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