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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. benefits of direct mail. direct mail and digital marketing. benefits of direct mail. direct mail and digital marketing. Guides like.

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Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.

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3 Quick Ways to Double Your Online Fundraising Revenue

The Fundraising Authority

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Take a look at The Fundraising Authority website. Ask for (Just a Little) Action.

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Breaking Free: Navigating Contractual Pitfalls When Switching Nonprofit Software

Bloomerang

The goal of this article is to equip you with the legal know-how needed to break free from these predatory nonprofit software contracts and find a provider that’s truly in your corner. This article is intended for informational purposes only and does not constitute legal advice.

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Supporter Stewardship: The Basics of Volunteer Engagement

Neon CRM

In this article, we’ll cover the basics of how you can build that strategy. With so much communication being digital and online, people rarely send snail mail anymore. You could even automate a letter that’s generated a few days before their birthday, then print it out and send it in the mail.

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10 Fundraising Statistics Every Nonprofit Should Know

Neon CRM

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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