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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

ROI 67
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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. Consider first-time speakers who draw a crowd. Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. Hardy captures what most marketers are striving to accomplish today.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

This very long post has been a long-time coming for so many reasons. At a training last week with a lot of long-time Facebook Admins in the room, I saw much head-nodding and eyes rolling. I think the time has come for nonprofits to examine Facebook a little deeper. It’s time for them to give back.

ROI 248
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Create an Event Budget That Won’t Break the Bank

Greater Giving

It takes a lot of time and effort to plan a successful fundraising event, and even more to make sure you’re maximizing your efforts. That’s why having a good grasp of your Event Budget and ROI (Return on Investment) matters so much for your fundraiser. Use Your Event Budget for ROI measures. Event Budget Basics.

Create 75
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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59
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DIY Nonprofit Technology: 4 Steps for Measuring ROI on Your Next Tech Project

NTEN

Read the rest of article, and the complete issue on "Data-Driven" when you subscribe to the journal for free! ] Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. What are costs of alternatives?

ROI 75