Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

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Analytics Google Digital Free 106

Whole Whale

NOVEMBER 29, 2021

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Meet the Google Ad Grant eligibility requirements.

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Grant Google Info Application 98

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

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Grant Google Management Guide 52

Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. Step 3) Create a Google for Nonprofits Account.

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Application Grant Google Guide 52

.orgSource

JULY 25, 2023

Keyword research—Find relevant keywords and track their performance over time. ChatGPT and Bard, its Google counterpart, can explain the ins and outs of SEO and generate a list of plausible keywords. Marketers can spend hours gathering research that AI could help you organize and summarize in minutes.” Your competitors.

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Team Marketing Build Analysis 221

.orgSource

SEPTEMBER 19, 2023

It is a networking and development organization that connects executives with education, research, ideas, and people. Our research resulted in two books dedicated to positioning executives for success in digital markets. Our goal is to be a source of inspiration and to offer the tools that make for outstanding careers and associations.

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Sponsor Associations North America Law 221

.orgSource

AUGUST 21, 2023

Our research included interviewing thought leaders, organizing think tanks, and surveying professionals. The following recommendations from our research are designed to weight the scales toward exhilaration and keep disruption at bay. Sundar Pichai, CEO of Alphabet and Google, made this comment. Association 4.0

Leadership 170

Leadership Associations Skills Digital 170

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced.

Analytics 75

Analytics Museum University Google 75

Whole Whale

FEBRUARY 9, 2024

After all, how many people click on a link on the 4th page of a Google search (less than 1% FYI!)? Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. A great tool for this is the Google Keyword Planner – part of the AdWords toolset.

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Strategy Tips Google Search 98

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

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Google Business Guide Map 64

Nonprofits Source

SEPTEMBER 28, 2023

While this might seem simple on the surface, you might find yourself spending hours researching and breaking down your website’s keyword priorities and current rankings. To help streamline your research, this guide will walk through different types of keywords and the factors nonprofits should consider when choosing keywords.

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Google Search Grant Nonprofit 59

Connection Cafe

OCTOBER 30, 2017

Forrester Research calls today the “ age of the customer.” Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. Your nonprofit can also use Google Analytics to set up conversion goals.

Analytics 39

Analytics Volunteer Donor Google 39

Nonprofits Source

DECEMBER 13, 2023

Google’ is on the rise as more patients and consumers research symptoms, practices, and health tips before ever stepping foot into a medical facility. Conduct keyword research Every SEO strategy (whether healthcare-related or not) begins by conducting in-depth keyword research. In the digital era of healthcare, ‘Dr.

Practice 52

Practice Marketing Strategy Search 52

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process.

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Analytics Design Research Process 37

Care2

JULY 2, 2011

Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. How does your organizations’ web analytics compare? ?. Overall, the US’s conversion rates was about 1%.

Analytics 74

Analytics Google Websites France 74

Media Cause

FEBRUARY 12, 2024

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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Search Alternative Social Social Media 59

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

Google 52

Google Business Guide Map 52

Connection Cafe

MAY 11, 2020

If you’re a nonprofit, chances are you’re eligible to find out through Google Ad Grants. . . What are Google Ad Grants? . The Google Ad Grants program is like Google AdWords, but for nonprofits. Google Ad Grants for nonprofits is part of the Google for Nonprofits program. Is your nonprofit eligible? .

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Grant Google Adwords Nonprofit 43

Whole Whale

JUNE 15, 2022

It’s similar to traditional market research, but it takes place entirely online. Grab the RSS feed at the bottom of the search results page and add to Google Reader. Google Alerts can be used to listen for brand and competitor mentions and conversations. Broad social analytics. Khoros – a broad listening tool.

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Tools Guide Social Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

Note from Beth: For those of you who have been following my blog for a long time, you know of my obsession with research reports, particularly social media research snippets. The good folks at Idealware offered me a sneak peak of their new Facebook research – how could I resist? research report from Idealware in May.

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Facebook Research Advocacy Analytics 123

Connection Cafe

AUGUST 17, 2017

On the programmatic side, this short document is a good reference for the groundwork associated with grateful patient fundraising, and more and more successful programs are powered by healthcare analytics. Prospect Research: If you’re lucky enough to have prospect research expertise on staff, make the most of it with analytics.

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Analytics Fundraising Nonprofit Foundation 35

Nonprofit Tech for Good

APRIL 3, 2022

Spend two hours googling “creative fundraising ideas” to get inspired. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Research the steps needed to create a direct mail fundraising program (e.g.

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Fundraising Mail Law Donation 336

sgEngage

JANUARY 30, 2024

Jude Children’s Research Hospital have already been using AI solutions to streamline their workflows and increase efficiency, and AI usage will only grow moving forward. Some of the most helpful solutions for fundraising are data processors like IBM Watson or Google Cloud AI. In reality, many nonprofits like St.

Tools 87

Tools Donor Fundraising Survey 87

Qgiv

NOVEMBER 9, 2023

Research your competition. At a minimum, setting up a Google Analytics account and embedding your Google tracking ID on the backend of your website will capture site traffic data and provide you with reports and useful information so you can make educated decisions. What other nonprofits are working in your space?

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Strategy Tips Nonprofit Conservancy 110

Bloomerang

DECEMBER 19, 2023

On one hand, this saves your team the time you’d spend researching products and determining which one is a worthy investment, as well as the money you’d spend making that investment. Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics.

Software 87

Software Free Tools Adobe 87

Nimble AMS

MAY 25, 2022

According to research conducted by Hootsuite and We Are Social, there are a total of 4.95 Nimble AMS delivers a highly personalized member experience with the power of AI and predictive analytics, configurable reports and dashboards, and easy integration with career center resources and learning management software (LMS).

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Associations Technology Adopt Industry 129

Care2

JULY 2, 2011

Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. How does your organizations’ web analytics compare? ?. Overall, the US’s conversion rates was about 1%.

Analytics 51

Analytics Google Websites Web 51

The Modern Nonprofit

AUGUST 1, 2023

Leverage Your Resources If you have helpful resources like research reports or educational materials, your website can act as the megaphone to share them far and wide. SEO Benefit Ranking on Google is no child’s play, but having a website paves the way for vast SEO opportunities.

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Online Nonprofit Websites Social Media 98

Cloud 4 Good

APRIL 27, 2021

Many other platforms, including Google, use “ inferred demographics ” to gain more insights about individual users to provide personalized ads. Like the children’s fairy tale Hansel and Gretel , you are leaving a trail of crumbs across the internet as you are searching, researching, or even watching a new show on Netflix.

Social Media 68

Social Media Personal Demographics Media 68

sgEngage

AUGUST 23, 2023

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? Or, you might group website visitors based on their user intent, such as those who are visiting your website to schedule an appointment, find a doctor, or research medical information.

Websites 79

Websites Organization Tips Map 79

Bloomerang

FEBRUARY 1, 2023

DonorSearch — Top Fundraising App for Wealth Screening DonorSearch is a prospect research and fundraising tool that can help your organization learn more about your major donors. Google Analytics provides valuable insight into your website and its successes. Set this up on your computer.

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Org Raise Tools Help 81

M+R

MAY 31, 2023

Director of Data Analytics Theresa Bugeaud and Senior Creative Director Will Valverde will walk through the data and share what it all means for our public media friends. Also on the docket, a couple brilliant back-to-back M+R sessions: Partner Matt Derby is presenting “ Hey Google – what should I be doing with my paid search?

Business 88

Business Atlanta Chicago Benchmark 88

Candid

MAY 10, 2023

Do your research on your target audience, including: Needs, motivations, characteristics, and pain points. To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends.

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Communication Campaign Channel Measure 98

DNL OmniMedia

DECEMBER 8, 2023

By reaching out to a fundraising consultant, you can benefit from their expertise in fundraising strategy, research, planning, execution, and general best practices. Fundraising consultants can conduct wealth screenings and perform in-depth prospect research to find the best candidates. Plan and launch a capital campaign.

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Consultant Help Nonprofit Raise 52

John Kenyon

SEPTEMBER 17, 2018

Google Analytics has a section called Affinity Categories. Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors. What does the data show?

Websites 52

Websites Analytics Google Demographics 52

NetWits

JULY 10, 2012

Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. 4) Measure and Analyze - Google Analytics. Google Analytics is free. Once you’ve got the basic setup done look into using Google Analytics to track campaigns.

Social Media 251

Social Media Media Social Slides 251

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone. ."

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Web Norway Russia Mexico 114