Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. This week's theme is social media ROI. Tags: ROI.

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ROI Social Media Metrics Conference 78

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

a good question about the tools for measuring social networks. But then what does that do to web analytics? t just about measuring numbers. I guess I am wondering about the ROI of friendship! Certainly, we aren't going to measure success by the number of friends we have? What are measuring? This isn???t

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ROI Analytics Google Social Network 50

NTEN

MAY 18, 2011

Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. And sooner or later, they won't use it at all.

ROI 65

ROI Survey Attention Tech 65

Care2

OCTOBER 13, 2008

Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites. If that sounds too promotional, as if Google paid me to say it (they didn't), well, sorry, but it's true. And it's relevant.

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Analytics Track Google Websites 45

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Measure actionable items.

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ROI Social Media Measure Metrics 51

Amy Sample Ward

AUGUST 23, 2011

Security is a very important factor here, and it will be a mix of existing security measurements (e.g. He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. 'What Google+), and talk about their behavioral implications.'"

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Web New York City Detroit Map 135

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is the most important part of your web analytics.

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Analytics Google Social Media Websites 54

Whole Whale

SEPTEMBER 22, 2020

We recommend using YouTube ads to prime potential prospecting audiences and then retarget them with donation or lead campaigns through the Google Display Network. In-kind: Google Ad Grant. This free $10k per month in in-kind search advertising on Google search results is a powerful way to drive traffic.

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Ideas Donor Work Online 98

Bloomerang

NOVEMBER 28, 2023

With this functionality, donors can tap their credit card, Apple Pay, or Google Pay digital wallet onto a mobile device and have their gift processed through the Bloomerang mobile app. Make sure the payment process you choose offers security measures like: PCI-compliance. per transaction. fee per transaction. per transaction 7.

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Process Paypal Method Nonprofit 84

AccelEvents

NOVEMBER 5, 2020

However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. . Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. Google Analytics.

Software 83

Software Virtual Integration Analytics 83

Forum One

JULY 13, 2021

One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies. Decreased ROI on ad spending.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site.

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Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

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ROI Social Media Slides NTEN 50

Forum One

MARCH 29, 2010

Two thirds of those searchers use Google over any other search engine. What if you could make sure when a user types in a search query to Google, your site was at the top of the list? Well, with Google AdWords you can. Here are eight things every nonprofit should pay attention to before setting up their Google AdWords account.

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Adwords Google Search Test 70

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

High return on investment (ROI). Sounds great, but 70% of brands admit they don’t effectively measure the ROI of their email marketing. 5 Tips to Increase Donations with the Google Ad Grant. May 20, 2020 | Google Ad Grant If you secure the Google Ad Grant for your nonprofit you need to use it wisely.

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email Marketing FAQ Profit 52

NonProfit Hub

MAY 17, 2021

” Peter Ross | How to Measure the ROI of Your Marketing Strategies. With a keen focus on return on investment (ROI) and key performance indicators (KPI), he helped us examine four areas that are relevant to every modern nonprofit: Cost per Visitor (CPV). Lifetime Value (LTV).

Causes 56

Causes Time ROI Influence 56

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Also, we use Google analytics to track where our website visitors are coming from and where they go after that.

Social Media 189

Social Media Foundation Examples Media 189

AccelEvents

NOVEMBER 5, 2020

However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. . Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. Google Analytics.

Software 59

Software Virtual Integration Analytics 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2008

I've been in brainstorm mode for a panel called Social and Nonprofits ROI: Case Study Slam that I submitted. Here's the description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI.

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Case Study ROI Social Media Studies 50

Bloomerang

JUNE 14, 2021

How was the ROI? . Google Analytics can help you learn what donors care about via the web pages they land on, articles they open, and links they click. How are you measuring commitment and ROI? . Next look at the lingering status quo. Ask yourself: What did you adapt or add last year? .

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Digital Strategy Nonprofit Phase 119

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing.

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Arts Social Media Studies National 110

Achieve

AUGUST 27, 2020

like Google Analytics and Facebook Pixel so that you can measure ROI for your marketing efforts. ?. ?. Easy buttons for. preset donation levels. and the ability to associate amounts with a need (e.g. 100 feeds a family of four for a week). Ability to. add tracking codes. Most of the tools today also include.

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Hosting Discussion Virtual Registration 52

Amy Sample Ward

JUNE 6, 2012

" Introducing the Knowledge Graph: things, not strings | Official Google Blog – "Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. ." What does social media success look like, anyway?"

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Web San Francisco Bookmarking Search 117

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

I'm speaking at the eMetrics the premiere conference for Web measurement geeks.    Where else you could you pick up conference schwag like a google analytics toothbrush with the words "brush, rinse, and repeat" printed alongside the google logo?   You can measure happiness.

Marketing 50

Marketing Measure Metrics Hunger 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

With the help of David Hood , we googled all the participants and checked out their web presence and social outposts. Here are a few main points of the second half of the presentation that resonated on the backchannel: anilkanji : Social influence: should orgs measure reach or affinity? The second half of the talk was on practice.

Charity 91

Charity Conference Org Slides 91

Achieve

JULY 2, 2019

s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. Or worse…) “Well our [insert leader/board member(s)] like to see follower growth to measure success.” . Actively using Google Analytics. UTM codes via Google Tag Manager are even better. . What are your goals?

Social Media 52

Social Media Media Hints Social 52

NTEN

OCTOBER 6, 2011

It’s never too late to start, and you’ll find that nailing your content will have a huge impact on your site analytics and conversions. Having strong, strategically designed content will maximize your web presence and provide a larger ROI. How can I justify ROI for Content Strategy to my senior management?

Content 83

Content Strategy Question Calendar 83

Bloomerang

NOVEMBER 10, 2023

You can also take the DIY approach and analyze Zillow, real estate records, Google searches, and other public records to get an idea of your donors’ wealth capacity. Use your CRM to develop a report template to measure your program’s impact. Look at each supporter’s giving history and identify trends.

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Gift Raise Guide Relationship 99

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   by Don Bartholomew I'm noodling around with a couple of ideas so this post does a lot musing.   

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Twitter is the Second Highest Referral After Google. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Measuring the Value of Your Blog. Social Media ROI Case Study Slam.

ROI 50

ROI Widget Metrics Cambodia 50

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Here are just a few KPIs that can shed some light: 1.

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Virtual Measure Registration Rate 52

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Here are just a few KPIs that can shed some light: 1.

Virtual 52

Virtual Measure Registration Rate 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. As the chief listener for the organization, Wendy honed her listening literacy skills using free tools like google alerts, technorati, RSS reader, and delicious. Combine with other measures and qualitative data.

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Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

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Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Web Analytics, Statistics, and Social Networking Analysis The Net2ThinkTank: What is The Return On Investment Of The Social Web For Nonprofits? Compete provides information on every site on the Internet including site traffic history and competitive analytics. Tag your post with "net2thinktank."

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