The Modern Nonprofit

AUGUST 1, 2023

You might already have a presence on social media platforms, like Facebook, which is a great starting point. Without a website, you’re missing out on reaching potential donors, volunteers, and beneficiaries. But the truth is, relying solely on Facebook can limit your potential. You know every penny counts.

Online 98

Online Nonprofit Websites Social Media 98

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Facebook , Reddit , LinkedIn , and Twitter have great options. Take free or paid classes, courses, or webinars to learn how to fundraise.

Fundraising 344

Fundraising Mail Law Donation 344

Nonprofit Tech for Good

APRIL 10, 2022

If your nonprofit has a Twitterer on staff, then set them free to tweet. So, be sure to regularly retweet partners, chapters, staff, activists, donors, and sponsors. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Bloomerang

MAY 10, 2022

Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit.

Relationship 95

Relationship Donor Build Tips 95

Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” The most common mistake we see is trying to acquire a donor on the “first date” interaction only, instead of viewing donor acquisition like a longer relationship that must be nurtured over time.

Ideas 98

Ideas Donor Work Online 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

The good folks at Idealware offered me a sneak peak of their new Facebook research – how could I resist? Charts, graphics, analytics, metrics, and data are like crack to me … A guest post by Kyle Andrei, Idealware. Who’s seeing success with their Facebook page? And people did indeed see successful results.

Facebook 123

Facebook Research Advocacy Analytics 123

Tech Soup

OCTOBER 22, 2013

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

Analytics 58

Analytics Web Resource Tutorial 58

Amy Sample Ward

MARCH 5, 2013

It’s your chance to have direct conversations with supporters, fans, and donors – conversations that happen in public so many more people can learn about and engage with you. For example, start following the common hashtags, watch for popular retweets on Twitter, and check out the commonly shared images and liked Pages on Facebook.

eBook 276

eBook Social Media Campaign Media 276

Connection Cafe

APRIL 3, 2019

Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. Much of the data we have historically focused on in P2P is in the form of descriptive and diagnostic analytics. My nonprofit is certainly not Amazon, Netflix, or Facebook.

Analytics 35

Analytics Data Fundraising Amazon 35

NetWits

MARCH 25, 2013

npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS) is a a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more. Convert Peer-to-Peer Donors into Recurring Online Donors.

Ideas 262

Ideas Fundraising Blackbaud Sample 262

Qgiv

JUNE 29, 2021

Buffer also offers analytics tools so you can learn more about your audience’s demographics and keep tabs on what posts perform best. With Loomly, you cannot only draft, schedule, and publish your social media posts but you can also draft Facebook and Instagram ads! Download our free Nonprofit Editorial Calendar to get started!

Social Media 89

Social Media Tools Media Create 89

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

I’m thrilled to announce that I contributed to: npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS), a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more.

Content 120

Content Marketing Free Fundraising 120

Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. First impressions are important on social media.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. That’s Social SEO at work.

Search 59

Search Alternative Social Social Media 59

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Transparency.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2019

We are particularly interested in the human side of AI and how it will augment the work of fundraisers and support donors. AI and ML is all about freeing up staff hours because they are spending less time on tedious, laborious tasks. . We reconnected, of course, through a recent blog comment.

Interaction 75

Interaction Africa Analytics Conversation 75

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2020

Please join us on January 13, 2021, for a free webinar on AI & generosity to explore these issues further. Artificial intelligence is providing enormous labor-saving help to fundraisers, helping them research prospects, talk to donors, and increase retention rates. AI can increase online donor conversion and retention rates.

Benefit 65

Benefit Fundraising Retention Conversation 65

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? If you're only focused on one aspect, you may be missing Facebook's larger value. In general, the consensus seems to be that Facebook is not the place to pin all your fundraising hopes.

ROI 94

ROI Facebook Advocacy Social Media 94

Get Fully Funded

FEBRUARY 23, 2021

Some tools are free, at least to start. Both tools offer some free storage and, for about $10 a month, you can get significantly more. Wave is a free accounting app for basic accounting functions. Aplos is built for nonprofit accounting and has donor management tools built in. And, it’s free! Some cost a little.

Tools 105

Tools Nonprofit Doc Google 105

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing. Essential companion reads for this article are our Beginner’s Guide to Analytics and our Guide to Custom Analytics Dashboards for Nonprofits. Online donor retention rates. Total online donation amount.

Track 52

Track Digital Marketing Analytics 52

The Science Behind Engaging your Supporters

OCTOBER 3, 2018

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. If you're looking for a specific type of donor, click on their persona name to jump directly to that section. Oscar One-Off Donor 2.

Donor 65

Donor Guide Fundraising South Dakota 65

Forum One

MAY 5, 2022

In our recent webinar, Why Automation is Essential to Your Digital Strategy , we dove into the value of automation, recommended tools (including ones you may already be paying for or can access for free), and discussed specific areas within your digital strategy to deploy automation. Social media automation. Advertising automation.

Work 59

Work Hints FAQ Adopt 59

Qgiv

APRIL 23, 2021

Integrations to make donor and event data portable and boost fundraising. Sometimes, just having reports and access to your donor and event data isn’t enough. Facebook fundraisers integration. The Facebook fundraisers integration offers another great way to grow your peer-to-peer fundraising. The best part?

Software 52

Software Management Broadcast YouTube 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

APRIL 27, 2023

Provided you set aside the time to explore and experiment, your nonprofit can use these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns. It is important to note that you must upgrade to Google Analytics 4 by July 1, 2023. Websites & Email 1. See also OptInMonster.

Digital 353

Digital Marketing Tools Resource 353

Achieve

AUGUST 27, 2020

with your website so that donors are not directed off of your sites. This gives your donors a sense of security and consistency. like Google Analytics and Facebook Pixel so that you can measure ROI for your marketing efforts. ?. ?. that allows the donor to include the fee in their donation. donor management system.

Hosting 52

Hosting Discussion Virtual Registration 52

OneCause

MARCH 14, 2023

Part of the early development of an event marketing plan includes determining the target audience and considering how to best engage your donors with relevant information. Also existing nonprofit mail channels, newsletters or PS in mailed donor communications or letters. What marketing channels should we use?

Marketing 52

Marketing Guide Fundraising Nonprofit 52

Pamela Grow

MARCH 10, 2021

In the Simple Development Systems’ donor communications model, we’ve always recommended both a print and an e-newsletter. Your print newsletter serves as a stewardship device, one where you share your donor’s impact and simply make them feel good about their support. Or download this free guide to writing your email welcome.

Newsletter 88

Newsletter email Nonprofit Headline 88

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. Whether its bequests, charitable gift annuities, trusts, and pooled income funds, EveryAction allows for tracking and management of legacy gifts within your donor database. #12.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. 6-12 month activist.

Ideas 111

Ideas Donation Online Strategy 111

DipJar

SEPTEMBER 12, 2022

A marketing strategy is essentially your game plan for reaching prospective donors and turning them into lifelong supporters. Acquire new donors. After you’ve conducted research and feel confident about who is most likely to donate to your cause, you can segment those donors into groups based on their common characteristics.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Qgiv

MARCH 26, 2024

Luckily, there are plenty of free nonprofit resources online for your organization to take advantage of. By tapping into the plethora of free resources, your team can better prepare for your fundraising campaigns to raise more money and more awareness for your cause. Enriched knowledge. Enhanced outreach.

Resource 122

Resource Raise Free Help 122

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Twenti - Digital Marketing For Nonprofits

JUNE 1, 2020

Use infographics to spread your message and draw in donors! Used wisely, they could help you connect with followers and donors, and share your message in a new and interesting way! Few donors will be willing to read and understand a whole document, and it would be difficult for people to pick out what’s important.

FAQ 52

FAQ Social Media Attention Nonprofit 52

Classy

JUNE 8, 2021

Whether it’s your next donor, board member, employee, or volunteer, they’re probably on LinkedIn—and they’re only a connection away. To learn more about hosting successful events on LinkedIn, explore our free resource, Events and Groups on LinkedIn: A guide for nonprofits. Identify and Connect With Like-Minded People.

Linkedin 121

Linkedin Nonprofit Search Hosting 121

Qgiv

SEPTEMBER 14, 2021

Your messaging will also be important after the fact, as you’ll need to thank your donors and encourage them to continue supporting your mission. Once you have your keywords, contact lists, and messages planned, a text fundraising campaign can be a hassle-free way to pull in donations on Giving Tuesday. Encourage social sharing.

Campaign 98

Campaign Ideas Giving Tips 98

Neon CRM

MAY 31, 2023

You work for a nonprofit that is totally stuck in the donor acquisition cycle from hell. You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. What is Donor Management? What is Donor Management? Sound good?

Donor 52

Donor Management Guide Retention 52