The Modern Nonprofit

AUGUST 1, 2023

You might already have a presence on social media platforms, like Facebook, which is a great starting point. Why Social Media Pages Alone Won’t Cut It A snazzy Facebook page might seem tempting with its easy setup and social sharing popularity. But the truth is, relying solely on Facebook can limit your potential.

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Whole Whale

JUNE 15, 2022

Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. In this guide, we’ll introduce you to the concept of social listening and provide a list of the best free social listening tools on the market.

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Nonprofit Tech for Good

APRIL 10, 2022

If your nonprofit has a Twitterer on staff, then set them free to tweet. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity. From viewing your Top Tweets to seeing how many clicks your tweets have received, the Analytics Dashboard is easy to access and navigate.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. Thankfully, you can now pre-schedule posts on Facebook itself.

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Tech Soup

OCTOBER 22, 2013

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

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Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. Connects the data in Google Analytics network reports with third-party databases of company information. Free CRM level has basic website activity tracking.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

The good folks at Idealware offered me a sneak peak of their new Facebook research – how could I resist? Charts, graphics, analytics, metrics, and data are like crack to me … A guest post by Kyle Andrei, Idealware. Who’s seeing success with their Facebook page? And people did indeed see successful results.

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Connection Cafe

APRIL 3, 2019

Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. Much of the data we have historically focused on in P2P is in the form of descriptive and diagnostic analytics. My nonprofit is certainly not Amazon, Netflix, or Facebook.

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NetWits

JULY 10, 2012

Facebook has it’s roots in education. Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools. Naturally, Facebook’s appeal reaches down into the earlier years of education because kids love connecting with friends. Master them first.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Facebook Custom Landing Tabs + Measurement = Best Practice. Facebook Custom Landing Tabs + Measurement = Best Practice.

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Amy Sample Ward

MARCH 5, 2013

For example, start following the common hashtags, watch for popular retweets on Twitter, and check out the commonly shared images and liked Pages on Facebook. check your website analytics to see which social platforms are sending traffic to your campaign page and follow the links to the people sharing your content.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. Jo Johnson from the London Symphony uses survey data to help track conversions from conversations on Facebook to ticket purchases at the box office.

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Qgiv

JUNE 29, 2021

Buffer also offers analytics tools so you can learn more about your audience’s demographics and keep tabs on what posts perform best. With Loomly, you cannot only draft, schedule, and publish your social media posts but you can also draft Facebook and Instagram ads! Download our free Nonprofit Editorial Calendar to get started!

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Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. That’s Social SEO at work.

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Nonprofit Tech for Good

APRIL 3, 2022

Facebook , Reddit , LinkedIn , and Twitter have great options. Take free or paid classes, courses, or webinars to learn how to fundraise. Help the organization get authorized for receiving donations on Facebook. Use ProPublica or Guidestar (free) to research past grants made by foundations by reviewing 990 tax forms.

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Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

We used Hashtracking (which was offered to me as a free trial for testing purposes) to pull data on how many tweets used the hashtag, etc. Finally, via campaign URLs in Google Analytics, we saw that Twitter was the main driver of traffic (for May 9 – June 20). Analytics really do tell stories! Click to see larger image.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

I’m thrilled to announce that I contributed to: npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS), a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more.

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AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . Consider ‘free’ ways of promoting your event through content marketing , like writing a blog post, going on a podcast, or self-promotion on social media.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2010

The Salon has been a terrific listening post and generated some good ideas for how-to posts like this one from Kami Huyse about how to use google analytics to track social media campaigns. Last week, we heard from Ivan Boothe about a concern with merging Facebook pages with Facebook Places. He agreed to write a guest post.

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Place Facebook Philadelphia Profile 101

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? If you're only focused on one aspect, you may be missing Facebook's larger value. In general, the consensus seems to be that Facebook is not the place to pin all your fundraising hopes.

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NetWits

MARCH 25, 2013

npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS) is a a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more. by Richard Becker, President of Target Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. I don’t really feel comfortable sharing the fact that I took my kids to Chuck Cheese with all my professional colleagues who are friends with me on Facebook.” Sharing Philosophy.

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Tech Soup

NOVEMBER 9, 2012

In particular, their free reports give you your social audience’s pulse on Twitter, Facebook, YouTube, Google+, and other platforms. Nonprofits get free access to Google Analytics , a robust tool that tracks what turns your audience on or off when they land on your site. Then check out Simply Measured.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

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Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. Other outreach methods for engaging your community can start to be costly, but outside of paid advertising, social media is free! Fundraising.

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M+R

APRIL 29, 2021

All of this year’s findings are now available at mrbenchmarks.com for free! We have a few fun social media events coming up, so be sure to follow @mrcampaigns on Facebook, Twitter, and Instagram to learn more. Related Links: Google Analytics and Benchmarks: What you need to know. This year’s big headlines are: .

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2019

AI and ML is all about freeing up staff hours because they are spending less time on tedious, laborious tasks. . What this does is free up the radiologist’s time to focus on more human tasks – like explaining the diagnosis to the patient. The chatbot has to interact with the target audience.

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Forum One

MAY 5, 2022

In our recent webinar, Why Automation is Essential to Your Digital Strategy , we dove into the value of automation, recommended tools (including ones you may already be paying for or can access for free), and discussed specific areas within your digital strategy to deploy automation. Marketing automation. Social media automation.

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Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. You can try our tool for free, but there are also many other options beyond the nonprofit sector that you can try out. Blend your creative and analytical skills to improve your social presence in 2019!

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Qgiv

APRIL 23, 2021

Facebook fundraisers integration. The Facebook fundraisers integration offers another great way to grow your peer-to-peer fundraising. When planning a peer-to-peer event, enable Facebook fundraisers so your fundraising participants can set up a Facebook fundraiser that links back to their personal fundraising page in Qgiv.

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Amy Sample Ward

NOVEMBER 5, 2012

The mystery of creating real impact using Facebook has eluded many organizations for years now. There are other examples of organizations finding some tricks and functionality that really help them make connections with supporters, and then Facebook changes the functionality. Grab the trial code at the bottom of the post!

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Media Cause

MAY 28, 2021

Everyone was free to be themselves, unlike many other jobs I’ve had. During the fellowship, I was able to gain deeper understanding with Google Ads and Analytics. I learned how to use Facebook ads, and manage organic social media channels. Second, I had never worked remotely before.

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Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing. Essential companion reads for this article are our Beginner’s Guide to Analytics and our Guide to Custom Analytics Dashboards for Nonprofits. See Twenti's Analytics Services. This is the big one.

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Nonprofit Tech for Good

APRIL 27, 2023

Provided you set aside the time to explore and experiment, your nonprofit can use these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns. It is important to note that you must upgrade to Google Analytics 4 by July 1, 2023. Websites & Email 1. See also OptInMonster.

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Media Cause

DECEMBER 2, 2022

A glimpse at a cookie free world . Since 2007 Facebook has found great success in serving ads to its users at what could be considered a shockingly specific level. This means that when a user performs an action on your website, that information is sent to your server and later transferred to Facebook via an API. .

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Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. It’s totally free, really comprehensive and easy to install. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. Methodology. Time spent on the site.

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