Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. A simple online survey.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2010

A couple years ago, I made a screencast about Google Analytics for Nonprofits. The Web Analytics Association is a (young) organization whose goal is to spread awareness, some standardization and generally "fight the good fight" in favor of analytics. If you're in the Web Analytics Association, don't forget to vote.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

I'm prepping for tomorrow's Introduction to Analytics with Idealware and Laura Quinn. I just noticed via the Google Analytics blog and a tip in comment from one of my readers , Kaj -- there are some recent YouTube videos of Avinash Kaushik Google Analytics Evangelist presenting a seminar on Google Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2007

I'd like to introduce my nonprofit readers to one of them: Eric T Peterson is the founder of a company called, Web Analytics Demystified. He is also an author of three books on the topic: Web Analytics Demystified , Web Site Measurement Hacks and The Big Book of Key Performance Indicators. It speaks to my inner research geek.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2007

I'm pleased to announce that I have completed the screencast, sponsored by NTEN , on Google Analytics! Avinash Kaushik , Analytics Evangelist, Google, really helped me understand the true meaning of Web Analytics 2.0 Several months ago, I knew zip about web analytics. High bandwidth version available here.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

As you know, I'm working on a screencast about Google Analytics and have been collecting real life nonprofit examples. I got one response from Larry Velez who works with a company named Sinu While he isn't using Google Analytics, he shared an analytics screen capture and a story about traffic referrals.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2007

There is also an interview with Eric Peterson, another Web Analytics guru. I enjoyed this interview with Avinash Kaushik by Jeremiah Owyang.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

But then what does that do to web analytics? Marnie Webb asks. a good question about the tools for measuring social networks. How do you map these social networks? What tools are available? What tools do we need? This isn???t t just about measuring numbers.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2007

As part of some research for a screencast on Google Analytics for NTEN, I gave a shout out to folks asking for examples. BTW, if you are looking to learn more about how to use Google Analytics, I highly recommend the Webinar that NTEN is offering next Wednesday with Avinash Kaushik.).

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Get Free Help with Your Google Analytics: The Analysis Exchange has a goal to “dramatically increase the number of people on Earth doing web analytics the right way.”

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 18, 2009

See Larger Version here from Labnol's Flickr Account Charting and graphing your data helps you see patterns and trends more easily and articulate them to decision-makers. Digital Inspiration found this terrific visual field guide to selecting the right chart or graph or graph format.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Measure program success, not just analytics. Analytics are just one indicator of success. If you purchase a paid Twitter account to publish promoted tweets, it will also provide enhanced analytics for regular posts. Don’t only look at social media analytics. Here are our crib notes. Kill both birds with one stone.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2011

If we (NPOs) are investing in social media, then we should be measuring it to make sure it drives action – this presentation shows a way for just looking at Twitter using Google Analytics. o Google Analytics is free, as are many other basic analysis tools. o Just gather, analyze, and act based on key performance indicators.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. The book Lean Analytics focuses on the measure stage. Here’s why it is important according to the Lean Analytics: It answers the most important question you have. Two new books on measurement and analytics came to my attention this week.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2019

When we think about applying AI to philanthropy and fundraising, we have to ask this question: What data-based analytical tasks are not yet automated or could be done on a larger scale and that would free up time for the nonprofit staff to focus on the human interaction with the donor? There are two sides of the design process.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. Peterson is the founder and senior partner.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Get Free Help with Your Google Analytics: The Analysis Exchange has a goal to “dramatically increase the number of people on Earth doing web analytics the right way.”

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2014

What Social Media Analytics Can’t Tell You I’m thrilled to be on a panel organized by Alexandra Samuel, Vision Critical , along with Jeremiah Owyang and Colby Flint. The session will share the results and insights from research studies that combining social media analytics with survey data. SXSW: March 7, 2014.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2016

If you want more power, check out the Google URL Builder: https://support.google.com/analytics/answer/1033867?hl=en. If you’re tracking website analytics with Google Analytics, you can easily use it to see the traffic to each different URL. Match each URL to a source you want to track. For instance, send out idealware.org?fb1

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

Charts, graphics, analytics, metrics, and data are like crack to me … A guest post by Kyle Andrei, Idealware. With free web analytics tools like Google Analytics, tracking who followed your link from your Facebook page is one of the most measurable goals included in this survey.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2020

In 2017, they started working on Civis Analytics to build “micro-targeting” algorithms to identify low-dollar donors online who could be converted with personalized messaging. Software vendors in this category include Salesforce Nonprofit Cloud , Quilt.AI , Civis Analytics , Persado , and GiveLively.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 3, 2007

What you see above is my Facebook profile. I don't know why, but when I got my first invitation to Facebook back in September, I just ignored it. I thought I was too old. In February, I started to get more and more invitations from people I knew, so I decided to flesh out my profile.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 12, 2013

Note from Beth: I’m thrilled to participate in the LinkedIn Influencer Program where I get to write regular posts about leadership, failure, analytics, big data, presenting, and training from a nonprofit perspective. No analytics. All these theories are great, except, well, they’re not really backed up by anything.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Feeding America also tracks conversions for donors using Google Analytics so they can follow the path of the donor – from a like or comment on Facebook to online donation form. “It is still a little clunky and requires work but that information is very valuable. With social media now is that as important anymore?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2013

Lean Analytics (Alistair Croll and Benjamin Yoskovitz) – Offers a guide on how to use data to build a better startup, by tracking indicators that help you iterate and understand market needs and user engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” Kevin Conroy, the “data scientist” at Global Giving, answered, “Set up goals and tracking URLs in Google Analytics.” When he brought up the google analytics for Global Giving, there was a huge spike from last week. ” Kevin came up and gave a mini-lesson on how to use this technique.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. In the end only one thing worked: small, “non-threatening&# pilots.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2013

So, I asked on my page, ”If your Facebook analytics looked like this, what would you do?” Keep Calm and Keep Testing and Analyzing (Here’s a good post about FB Analytics ). Post more than once per day and then promote one or two that take off. But, I have to ask to what end?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

These trends are based on Target Analytics’ evaluation of transactions from 77 organizations, including over 37 million donors and more than 77 million gifts totaling over $2.4 We know that the use of analytics in fundraising is not a new concept. Disaster giving has provided some temporary relief to the situation.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 10, 2011

I’m inserting a direct quote from Robin: “One point: I believe that curators, as I see them, should rarely if ever be driven by analytics data or statistics but to their personal experience and viewpoint. I feel that intelligent use of data can be used to measure one’s effectiveness.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” They have also made changes to the analytics program Insights and introduced new metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Let’s dissect an act of sense-making using Facebook Insights. Your Facebook Insights analytics programs is most likely going to give you some “associated metrics.” What does that actually mean? How do you do it? Does it require some special gift? ” If you look at this out of context, it become trivia.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data, on my wrist back in October. As a data nerd, I couldn’t resist the fitbit and its ability to track my every move during this glorious science experiment.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2011

It is a Twitter analytics tool. Crowdbooster is another Twitter analytics tool that gives you a lot of interesting charts and graphs and data. It makes really easy to do a quick content analysis, figure out what content resonated, and build community. Susan Tenby from TechSoup Global told me about socialbro.

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