Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. 2) Egg Timer: Track your time because working on social media can give you ADOLA S (AD - oh look a squirrel!) This started a twitter hashtag #squirrel. Tags: 10ntc metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

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Amy Sample Ward

FEBRUARY 4, 2010

The 30 participating organizations in the report are members of the State Fiscal Analysis Initiative, a group of independent, nonprofits with a shared commitment to responsible budget and tax policies. Over half of the organizations surveyed reported that they do not use Twitter and do not intend to, with only 24% reporting use of the tool.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. Notice the engagement in the comments, with people tagging each other.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

Ag Grantees Twitter Webinar. For this webinar, I incorporate some instant polls so we could get a quick reading on who was on the call. In addition, I wanted to explore TwitChimp, a tool for making Twitter lists, that Robin Good dubbed, “ the ultimate Twitter list curation tool.” Most Frequently Tweeted Words.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2010

The Haiti crisis demonstrated that text to give fundraising can be a powerful tool, particularly as an "early responder" fundraising technique in disaster. Tags: mobile. Or be bailout for our nonprofit. I like the way that Allison Fine reflected on this question last week. It may not make sense for your nonprofit to get mobile .

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2010

There was an excellent discussion about silo busting techniques and the role of leaders in bringing down the cubicle walls. A previously recorded video was presented and I participated in the backchannel Twitter stream while Allison delivered the keynote. Tags: Networked Nonprofit Training Design isconf.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

If you have started following too many people on Twitter by choice or accident , use Tweetdeck and create groups. Stop twittering from your cell phone in the bathroom and use that time to think about how you could be more efficient using a particular social media tool. Use Time Management Techniques. Make Time for Reflection.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To engage and discuss techniques and tips for using Facebook effectively for nonprofits. What I'd like to see is a social network analysis of active fans and their relationships with others. Tags: facebook metrics. My Fan Page objective is: . Right now it is limited to three different ways to analyze your Fan Page.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The afternoon featured six mini-workshops that drilled down in the use of the tools such as Facebook , Blogging , Storytelling , Listening , Twitter , and Social Media 101. (The I’ve using the technique to deliver conversational keynotes at conferences. The Colorado Trust blog has notes here.). Some Reflections.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. So, I have no idea why this page was tagged with NpTech. The NpTech Tag started as an experimental community tagging project in 2005.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” Once we’ve hooked them, we engage with our community until they own the idea and run with it.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

We engage in multiple social networks, some that you probably also use: Twitter , Facebook , LinkedIn , YouTube , Flickr , Slideshare , our own blog , and a few other networks. I can also see the volume of the conversation about my brand, like mentions in Twitter, references in blogs, etc. So Many Social Networks, So Little Time.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Twitter As Charitable Gift Spreader.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

If you have started following too many people on Twitter by choice or accident , use Tweetdeck and create groups. Stop twittering from your cell phone in the bathroom and use that time to think about how you could be more efficient using a particular social media tool. Use Time Management Techniques. Make Time for Reflection.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  We've done analysis that shows a fairly standard "engagement curve" for when and how engagement metrics show up for any post.) Tags: socialmediametrics.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I'm passionate about listening - the skills, tools, techniques, and how it translates to continuous improvement of strategy and understanding the value it provides to organization's mission. Seeing the Forest Through The Trees: Pattern analysis and synthesis of findings. Tags: listening.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

It’s easier to understand the culture behind tools like Facebook and Twitter when you spend some time posting your own pictures and experiences. The listening as a first step is familiar - it's free market research, it's brand monitoring, it's an analysis of press mentions. Tags: change management listening.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

It is an excellent example of working through how an organization might respond to comments on a blog, but even better it is map for insight harvesting. As David Meerman Scott notes in his analysis of their social media strategy, the goal is "to use current and developing Web 2.0 This drove traffic. What else would you add to the list?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. What are the techniques and strategies that nonprofits use to find free agents? When organizations use Twitter to promote themselves, it’s largely about playing a role. They want to connect.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Before I went on Twittered. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. Tags as a metric. But jet lag and three lattes makes that difficult.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Royal Opera House is crowdsourcing the storyline for an opera on Twitter in a month's time. (Hat Jerry Michalski use the metaphor of the global brain to describe this. Now wonder some arts organizations - museums, orchestras, and now operas - have embraced crowdsourcing as a creative technique. Tags: crowdsourcing.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

I connected with Sean via Twitter when I was researching tools and techniques for listening and ROI. I asked a question on Twitter and he answered. He introduced me (virtually via Twitter) to Alistair Croll , co-author of their forthcoming book called " Watching Websites ," a deep dive into web metrics and monitoring.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

During the past two weeks, links shared via the #nptech hashtag on Twitter have been like a Chinese buffet, a huge selection of tempting dishes that look so good you want to fill an entire plate. To learn more about it, join the Mozilla crew and friends for a Twitter chat next Monday evening. Chinese Buffet by Drunken Monkey.

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Beneblog: Technology Meets Society

NOVEMBER 2, 2009

Jule has been working with Benetech’s Human Rights Data Analysis Group, HRDAG, which completed analyzing data for Liberia’s Truth and Reconciliation Commission. Her goal while at Benetech: to learn more about the data processing techniques and quantitative analysis methods that HRDAG uses to investigate large-scale human rights violations.

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MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. Get them on Facebook and Twitter. This started a twitter hashtag #squirrel. I shared some learnings from my Birthday fundraiser on Twitter and Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. Twittered - for velocity.

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