Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Gyrus

NOVEMBER 3, 2016

Statistics are not just limited to the baseball field. Measuring Learning. Statistics are powerful. We are living in the golden age of reporting, where statistics are feeling less like math and more like real world functionalities that are understandable and accessible. Data and Data Quality Disclaimer.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Carie Lewis mentioned the Humane Society’s KPIs – which is why they do and how they measure this sustained engagement. She went to say that she thinks too many folks are focused on the Facebook Like as the social media success metric. “Who cares? I asked her how do you measure relationships?

Measure 100

Measure Social Media Survey Relationship 100

Connection Cafe

DECEMBER 17, 2014

At the 4 th level of 100% adoption for your prospect management system, your organization is now able to provide a deep analysis with reportings based on a sound system and full buy-in from all staff. High-level analysis questions by senior leadership and during campaign/advisory board meetings: How many active proposals are pending?

Rate 35

Rate System Management Analysis 35

Tech Soup

OCTOBER 31, 2011

Although it can be tempting to measure everything, it is best to focus on those key indicators relevant to an organization’s goal or areas where improvement is needed and not get bogged down by too much information. Even text can be measured with text analysis tools that can provide statistics on keywords and gauge sentiment.

Analytics 65

Analytics Data Analysis Chart 65

Connection Cafe

OCTOBER 14, 2014

Reporting and Statistics: Also at this stage your staff will be meeting regularly for prospect review meetings with the appropriate development staff, and striving to do so, on a weekly, bi-weekly, or at the outset monthly basis.

Rate 38

Rate System Management Module 38

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Show the sign up procedure and how easy it is insert the secret code to get started tracking your Web site's statistics.

Screencast 50

Screencast Analytics Measure Web 50

Connection Cafe

AUGUST 28, 2018

Statistical findings, such as those featured in my paper, are based on the rule , and not the exception. I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Absent that, you may be goal-setting based on inaccurate data.

Giving 21

Giving Analysis Gift Analytics 21

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. And the mission of the organization matters too. Why bother having a web site at all?

Stats 100

Stats Web Statistics NTEN 100

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

This came the "dashboard" for the Indianapolis Museum of Art , an ongoing effort to measure various aspects of the Museum's performance. What it doesn't show me is any trends over time or analysis based on gathering data from several types of resources. The Web section offers a sampling of numbers only data.

Indianapolis 50

Indianapolis Museum Arts Myspace 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. Six Recommendations For Measuring Your Success by Avinash Kaushik. 17 statistics to monitor on your blog by Darren Rowse. You will also get some great statistics which will help you with number one above. See #1 above).

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Site Web RSS Build 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Social Media for Non Profits Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits. Use metrics to discover what works and what doesn’t. Use the Rule of Thirds (1/3 web presence, 1/3 one-way, 1/3 social). Listen first. Build relationships with influencers.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Idealware Study. Respondents that names tools were labled as “substantial.’

Measure 96

Measure Organization Metrics Analytics 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

Are Web statistics a matter of transparency. " I think web stats are useful when we are using them measure our outcomes. " Holly Ross from NTEN has the final word with a brilliant post sharing all the metrics they track and putting them into context. I don't think that side-by-side number counts are all that useful.

Open Source 50

Open Source Nptech Summary Tag 50

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. Identifying potential donors involves research and analysis that highlights individuals or entities that share the same values and interests as the organization. When in doubt, tell the story of one person instead of sharing statistics.

Donor 52

Donor Management Guide Retention 52

Nonprofits Source

MARCH 21, 2018

Social Media Marketing Statistics. SOCIAL MEDIA MARKETING STATISTICS. The statistics are more compelling when you dig into them by platform. Facebook Statistics For Nonprofits. Twitter Statistics For Nonprofits. YouTube Statistics For Nonprofits. Instagram Statistics For Nonprofits.

Social Media 109

Social Media Resource Marketing Media 109

DNL OmniMedia

OCTOBER 5, 2020

Consider these statistics : 1 in 5 Americans access the Internet primarily through a smartphone. Measuring and monitoring app engagement and user behavior can provide invaluable insights into how to strengthen your strategies over time. Specifically, define the metrics that are most interesting and useful for your organization.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. He notes: "The bottom line on statistics -- we're seeing pretty routinely that. Technorati ???Authority???

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50

Bloomerang

SEPTEMBER 12, 2022

This score uses DonorSearch’s software to measure donors’ potential giving scores and then labels them as “cold,” “cool,” “warm,” “hot,” or “on fire!”. Between effective market research and useful data analysis, you can feel confident reaching out to new audiences for donations. You receive a list of prospect insights for analysis.

Software 79

Software Fundraising Nonprofit Platform 79

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard. Shows content popularity.

Websites 59

Websites Guide Impact Metrics 59

NonProfit Hub

JUNE 4, 2015

Taking a look at overall analytics to study the statistics of opens and clicks is necessary, but don’t put all of your stock into blanket analytics. These metrics can help you see who isn’t getting your messages and why bounce rates are occurring and minimize them. Instead, look at how individuals respond to things.

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Spam Rate ROI email 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. One recent project is a real-time analysis and data visualization of the post2015 conversation on Twitter. There are many labs working on projects.

Policy 103

Policy Social Media International News 103

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 81

Statistics Trend Benchmark Blackbaud 81

Connection Cafe

DECEMBER 5, 2017

We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. Data—the capture, analysis, and use—can be overwhelming. Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me.

Analytics 33

Analytics Data Analysis Metrics 33

Nonprofits Source

OCTOBER 11, 2017

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. Measure – Prove to leadership that the investments made are yielding incremental results toward your goals. Conclusion.

Process 98

Process Content Digital Marketing 98