Care2

APRIL 5, 2011

Not sure how much your online supporters are worth? Annual revenues are often 4x that of direct mail only donors, with higher retention and much better net. Simply supplementing an email with a text or a mail piece (or both!) Simply supplementing an email with a text or a mail piece (or both!)

South Africa 59

South Africa Colorado Congo Case Study 59

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. It points to some great momentum in online giving. Over the past few years, online giving has become an increasingly significant source of new donor acquisition. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. There are multiple facets to this process, which involves analysis, preparation, and research. Did retargeted ads see more conversions than direct mail solicitors? Create a content calendar. SEO success.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Care2

AUGUST 23, 2011

Get every little detail of how Planned Parenthood Federation of America turned the most significant funding attack in its history into a movement-building moment with a fast-moving, multifaceted online campaign. Register Here for Free: https://care2.webex.com/care2/onstage/g.php?d=668923722&t=a. webex.com/care2/onstage/g.php?d=668923722&t=a.

San Francisco 54

San Francisco Cisco America United States 54

Connection Cafe

JUNE 11, 2014

What they found is that as the economy continues to recover and online fundraising outpaces other development efforts, nonprofits are planning to invest more in their digital footprint. Organizations and Boards can no longer claim their constituents are older and prefer direct mail. Challenges & Opportunities. The right tool set.

Technology 37

Technology Guide Proposal Leadership 37

Care2

MAY 8, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 28

Advocacy Social Media email Online 28

Connection Cafe

JUNE 24, 2010

July: Analysis & Planning 1. Decide what methods you will use both online and offline - mobile, direct mail, email, social media etc. and method (direct mail, email etc.) Create online donation form(s) 3. Post content online 5. Test, test and re-test all online forms and emails 5.

Doc 29

Doc Offline Test Method 29

Care2

MAY 9, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Advocacy 28

Advocacy Social Media Online email 28

NTEN

JUNE 29, 2011

By Heather Shelby, Online Membership Associate, Environmental Defense Fund. At our last analysis, our Facebook recruits had donated a total of $3,793 in the last 12 months, with an average gift of $79. After all, we know that offline donors who are on our email list have a higher average gift. So, Facebook shows potential.

ROI 94

ROI Facebook Advocacy Social Media 94

Care2

MAY 31, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Advocacy Activities Active 28

Connection Cafe

JUNE 25, 2010

Was the recent direct mail you sent worth the investment? How much is your online fundraising augmenting offline efforts? This makes measuring less overwhelming and analysis much more realistic. Leverage existing online tools to easily track metrics in a scalable manner. Author: Jordan Viator.

ROI 51

ROI Social Media Measure Metrics 51

Care2

MAY 29, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Advocacy Activities Active 28

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

DNL OmniMedia

FEBRUARY 16, 2022

After all, the days of making your online marketing or social media presence secondary priorities are long gone. Not only are most nonprofits conducting some form of online fundraising, but many are even conducting fully virtual and social media-hosted fundraising campaigns. Your digital strategy defines how you use online marketing.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Some strategies for offline/online engagement were discussed. One strategy was to bring the kids together face-to-face to create content online about healthy foods and place on youtube, socnets. Then, in 3 months I would put their index card in an envelope and drop it in the mail. Observations. Some excellent ideas here.

Reflection 50

Reflection Slides Metrics PowerPoint 50

M+R

JANUARY 31, 2023

For our overall analysis, we included only one-time gifts — ongoing monthly revenue is not included in those numbers, and all gifts are in the months of November and December in order to include Giving Tuesday. Digital Revenue Unplugged The median nonprofit saw their overall online giving decline by 4.0%.

Fundraising 106

Fundraising Gift Digital Trend 106

Connection Cafe

MAY 10, 2011

I tell them, “Yes, I would like to make a gift this year, however I would prefer you save the stamp and I’ll go online to make my gift. While donors may be inspired to give because of a direct mail piece or phone conversation, more and more want to be able to take the final step in making a gift via the web.

Gift 36

Gift Online Mail Channel 36

Everyaction

OCTOBER 9, 2017

As a major force behind this powerful, unified fundraising solution, Melissa is our go-to guru for learning how EveryAction Development is a better, more user-friendly platform to cultivate donor relationships, track major gifts, run direct mail & telemarketing campaigns, segment custom reports, and at the end of the day, raise more money.

Develop 41

Develop Tools Work Fundraising 41

sgEngage

APRIL 29, 2021

The analysis is based on a July – June fiscal year, covering the period of FY2016 through FY2020. Telemarketing and direct mail followed. Automated e-mail donor welcome series included a conversion ask. In direct mail, the conversion ask is included in most solicitations and as soon as within the gift acknowledgment letters.

Retention 49

Retention Gift Rate Conversation 49

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

Also, community participation guidelines for the Facebook which are similar to online community guidelines. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. Promote Facebook through other channels online and offline.

Facebook 101

Facebook Network Metrics Nonprofit 101

Connection Cafe

DECEMBER 8, 2014

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Start at the beginning and implement an offline and online donor welcome series for first-time givers.

Retention 49

Retention eBook Donor Offline 49

Connection Cafe

MARCH 19, 2009

Some have a long history of successful direct mail programs, but little to speak of in the way of Internet fundraising. Or maybe there’s an Internet fundraising program — but it’s entirely separate from and unique to the direct mail program. In December of 2008 we conducted our typical year-end direct mail campaign.

Channel 26

Channel Fundraising Mail Gift 26

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 53% said they still respond to mail by using the mail.

Mail 79

Mail Trend Offline Blackbaud 79

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. They get worse over time.

Benchmark 73

Benchmark Internet Giving Offline 73

Achieve

MARCH 17, 2023

Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. This will help you form a better understanding of who your target audience is and where you can find them online.

Channel 52

Channel Donor Demographics Social Media 52

Bloomerang

SEPTEMBER 24, 2021

I’ve had older generations of members say, “I’m not going to do an online survey, but happy to meet with you for coffee,” right? What is the kind of market competitors’ analysis? . Sometimes we forget to even like mail or, sorry, email them the final strategic plan. Here are some good ones.

Community 76

Community Video Slides Survey 76

Connection Cafe

APRIL 23, 2012

Once there, the data is available for complex analysis, allowing the campaign to better target their constituents and focus their messaging on where, when, and to whom it will make the most impact. Data is collected from vendors, web analytics firms, and field offices and fed into a digital data warehouse.

America 32

America Channel Chicago Analytics 32