Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Reader Sharing (bookmarked items).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. Her team members use both a Google spreadsheet, Google Cal and Jira to manage it all. ” What are the metrics for measuring your content?

Content 101

Content Measure Organization Strategy 101

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers.

Fundraising 98

Fundraising Gift Rate email 98

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. This was an epiphany for Ogilvy.

Lesson 59

Lesson Fundraising Digital Test 59

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Were there any patterns or trends in their behaviors (e.g., Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content.

Fund 52

Fund Donor Strategy Search 52

Qgiv

JUNE 10, 2022

Types of advertising can include a combination of any of the following: Social media marketing and news feed ads Search engine marketing ads (Google, Bing, Yahoo, etc.) Google dominates in search engine ads. Like with SEM, Google dominates in the world of display ads. Types of Online Fundraising Events. With over 3.5

Digital 52

Digital Marketing Online Fundraising 52

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Watch for long-term trends, not just what is popular that week or month. Google Alerts – [link].

Tools 162

Tools Tech Map RSS 162

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Individual tasks.

Org 82

Org Raise Tools Help 82

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Monitors feedback from target audience in real time but balances with trend or survey data. Documents quantitative results against goals and value when asked by senior leadership.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

is a service for tracking popular URLs people are sharing on Twitter as a way to identify trends, topics, and new and interesting tools and services. It's basically Techmeme or Google News for Twitter, but for all popular links shared in a given day. Twist analyzes and presents trend comparisons and volume between keywords and tags.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Nonprofits Source

AUGUST 18, 2023

Reporting ⁠— Look for software that provides detailed insights into matching gift progress, trends, and other relevant metrics. Discover the latest trends and insights in corporate giving that can revolutionize your nonprofit’s fundraising efforts. Carefully evaluate these elements in your matching gift software buying.

Gift 52

Gift NPO Software Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? " The Google AdWords software will suggest keywords. Can you share some steps?

Adwords 69

Adwords Google Game Campaign 69

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. "If you listen closely, you can pick up on trends and ideas that can really help your outreach and communication efforts." Is Twitter A Traffic Tool, Not.

Twitter 74

Twitter Ratio Google Artist 74

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. Velocity and fluence and it's darn hard to track those. Does it exist?

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Look at your score and ask yourself the following reflection questions.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The group also mentioned an example in Europe where a neighborhood council was cross referencing social media data with location to find out what topics were trending in those neighborhoods as part of a planning process. Do you need sentiment analysis? Disaster work. Does the data need to be exportable? In which formats?

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Think about what is most effective for your organization's goals, mission, and capacity.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.” Source: grist.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Connection Cafe

AUGUST 25, 2017

I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. What are the most important website metrics to measure? The metrics should follow those goals. These metrics can add color, but page views aren’t the story.

Design 35

Design Websites Practice Philadelphia 35

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Social Media for Non Profits Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits. Use metrics to discover what works and what doesn’t. Googe 101 for Nonprofits (Mike Heslin / Google). Use the Rule of Thirds (1/3 web presence, 1/3 one-way, 1/3 social).

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This can take place in a variety ways, including brown bag lunches "Facebook Friday," presenting examples from other organizations experiences, sharing market research data about consumer trends and social media. You can listen with google alerts, technorati, Twitter search, and RSS readers. Now it is your turn.

Marketing 70

Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

A social graph if the NpTech tag based on a google search NpTech Conversations Gavin's digital diner has written an article about the options that technology gives us for opting out of face-to-face gatherings. " Holly Ross from NTEN has the final word with a brilliant post sharing all the metrics they track and putting them into context.

Open Source 50

Open Source Nptech Summary Tag 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Other metrics we look at include: What are our sign-ups for our newsletter?

Stats 100

Stats Web Statistics NTEN 100

CauseVox

MAY 11, 2023

Enhanced Data Analysis AI can also analyze data more quickly and effectively. Your organization probably generates and collects a lot of data, and AI-powered data analytics tools can help you gain insights into donor behavior, program outcomes, and other key metrics. Dialogflow by Google Need another chatbot contender?

Tools 58

Tools Amazon Analytics Language 58

DNL OmniMedia

FEBRUARY 16, 2022

Phase 4: The Analysis Stage. Analyze key metrics in your database. Examine data from your past digital marketing efforts to understand trends in how your existing audience engages with your web presence. Google AdWords (available to nonprofits through Google Grants ) can significantly boost your site’s traffic flow.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Nonprofits Source

JULY 27, 2017

SEO is constantly evolving, which makes it tough to keep up with the latest marketing trends. This means Google is now making changes to their algorithm in near real-time. One tool I’ve found to help with topic relevance is actually provided free by Google. There are 6 areas to highlight including: Title. Date published.

Marketing 88

Marketing Strategy Online Chapter 88

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Neon CRM

SEPTEMBER 5, 2023

Assess your needs: Conduct a thorough analysis of your current donor database’s shortcomings, challenges, and the goals you aim to achieve with the new system. Define specific metrics and outcomes you expect from the migration to guide your strategy.

Data 52

Data Donor Map Test 52

Nonprofits Source

JULY 27, 2017

In other words, traffic that comes to your site from search engines like Google, Yahoo, or Bing. SEO is constantly evolving, which makes it tough to keep up with the latest marketing trends. This means Google is now making changes to their algorithm in near real-time. Identify Topic Clusters. Date published.

Content 45

Content Examples Marketing Strategy 45

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. Measuring and monitoring key metrics allows you to understand your users and their usage patterns.

Effective 52

Effective Marketing Press Review 52

Bloomerang

JULY 19, 2021

I was recently asked what I saw as a change or trend on the fundraising horizon. Digital-first fundraising enables instant capture and analysis of donor data. Begin by setting up Google Analytics or use the analytics tools available in your donor database, email provider, CRM, or specialized social media tools like Hootsuite.

Digital 97

Digital Marketing Fundraising Strategy 97

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Great analysis of causes! com , Inc.

Causes 48

Causes Facebook Social Media Advocacy 48