Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. .

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Analysis Social Network Social Media Network 96

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. For example, let’s say you want to increase the total number of supporters enrolled in your monthly giving program. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. Is the technology popular in the market?

Metrics 261

Metrics Nonprofit Profile Platform 261

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. By exporting data, users can maintain access to historical comparisons and enable future analysis.

Analytics 50

Analytics University Data API 50

EveryAction

NOVEMBER 2, 2022

To save money, time, and effort while putting together your annual report, we’ve compiled nonprofit annual report examples to help give your organization inspiration and a comprehensive guide to get you started. It also summarizes 2021 metrics and milestones by combining colorful illustrations and bolded statistics. Wrapping up.

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Report Organization PDF Tanzania 180

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact. This is a big bold effort.

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Contest Analysis Track Impact 94

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much.

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Facebook Fundraising ROI Virginia 236

Bloomerang

AUGUST 16, 2021

Do you know what social media posts they like or share? For example, retention rates tend to be higher for mid-level and major donors. Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Forum One

DECEMBER 22, 2022

This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Google’s Data Studio, a more advanced tool, was also used by many of our clients looking to set up more sophisticated analysis. What efforts need to be fine-tuned, or overhauled completely?

Time 72

Time Metrics Analytics Adopt 72

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Making the most of metrics means helping your organization’s leadership understand and apply the data purposefully. The idea of data analysis is to work smarter, not harder. Where should we focus our attention?

Data 69

Data Metrics Nonprofit Analysis 69

Saleforce Nonprofit

JULY 22, 2021

Nonprofits, corporate foundations, social enterprises, and organizations working in the social sector can struggle with how to approach understanding their impact: How do they know that changes in their beneficiary group are due to their interventions? How rigorous or complex should the analysis of impact data be?

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Impact Management Organization Evaluation 120

Candid

SEPTEMBER 13, 2023

For example, respondents commented that their grantmaking purpose is focused solely on capital projects and/or academic scholarships. In our data analysis, we included all reported GOS figures, regardless of the additional comments. About 10% of foundations indicated they awarded no GOS grants whatsoever. Candid’s U.S.

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Foundation Support Learning Grant 78

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

I am leading a #Nettalks Webinar on “ Leveraging Social Media to Engagement and Inspire Alumni Networks ” at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "      Laura goes on to share how she, as social media strategist for a nonprofit, thinks about it.  

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics. 2011 Putting Principles in Action: Valid Metrics Matrix. Click for Larger Image.

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Measure Social Media Media Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Arts and Social Media. At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants.

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Benchmark Social Media Measure Results 96

Candid

FEBRUARY 9, 2023

For example, in The Battle for the Soul of Capitalism , John Bogle estimated a nationwide ratio to be approximately 280:1 in 2004 (up from 42:1 in 1980). Analysis set of grantmakers’ full-time CEO salaries Min 25th percentile Median Mean 75th percentile Max No. the median compensation among all staff at any given organization).

Ratio 105

Ratio Survey Sample Report 105

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? Notes and Resources.

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ROI Social Media Media Social 103

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media. Elizabeth R.

Measure 101

Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Explores the ecosystem of data for social problem solving and the role philanthropy can play. Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems.

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Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2010

In less than 24 hours, I will be boarding a plane bound for Mumbai to present at the NASSCOM conference called NASSCOM India Leadership where I'll be on a panel on NGO and Social Media as well as lead a discussion at an unconference on whether CEO/Executive Director's should use social media. My cards all have US data. What to do?

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India Romania Australia NGO 92

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. But bench learning can be richer than simply collecting numbers. By: Rebecca Shore.

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Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. You need to make social media a daily habit; understand the rules, the landscape, and above all give it time to work. Avoid Measurement As Therapy and Drive By Analysis. Unsubscribes.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. I used David Hood as an example. When possible, I get a list of attendees at workshops or conferences, and I visit their web sites and social media outposts. Effective Social Media.

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Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Right before Thanksgiving , the TweetsGiving effort and Avi Kaplan helped Epic Change raise over $10,000 in 48 hours to build a classroom in Tanzania. As Lucy Bernholz notes, this might be one more example of fundraising on Twitter is less marginal and moving to the middle. The experiment was to test Twitter's speed.

Analysis 87

Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

Recently there was a webcast hosted by the Lean Start Up Conference about implementing lean impact with Christie George of New Media Ventures and Akash Trivedi of Kiva.org who discussed how they apply lean to social good. The principles were useful but I found it difficult to translate the case examples into concepts for the social sector.

San Francisco 104

San Francisco Organization Kiva Metrics 104

NonProfit Hub

FEBRUARY 4, 2021

Most likely, you have an understanding of which social media are suitable for finding like-minded people. For example, if you are looking for volunteers or young assistants, then you can use Instagram. Finding the right social media platform will allow you to create content that hits the mark. Define Communication Platforms.

Marketing 88

Marketing Create Nonprofit Platform 88

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. For example, you might attract 150 new donors and retain 55% of your existing donors within a year. After all, 32% of donors are most inspired to give via social media. Prioritize SEO.

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

DNL OmniMedia

JUNE 28, 2023

Leverage social media engagement data. For example, eCardWidget’s guide to donor retention explains how trends in donor data can reveal which donors are at risk of lapsing. Now that you have multiple data collection and analysis tools in place, it’s time to use that data to improve your outreach through segmentation.

Platform 52

Platform Donor Online Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. Step 5: Define your metrics. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. The Social Media Measurement Checklist.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I’m very excited for this learning experience because over the two years my work as Visiting Scholar at the David and Lucile Packard Foundation has focused on going deep on facilitating peer learning for grantees on measuring outcomes for their networks with social media while balancing and upholding the principles of being networked.

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Measure Learning Metrics Social Media 103

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2013

Put it on a social site so all members of your team can add and access (a google document works great for this). There is also an opportunity to weave in analysis of your data from surveys and incorporate storytelling with your data. How do you go beyond just doing a survey or collecting metrics?

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Reflection Practice Results Storytelling 119

Bloomerang

AUGUST 30, 2023

You should be able to easily share the page using social media and email to get the word out. For example, Bloomerang’s platform provides an engagement meter based on past donor interactions, such as volunteer experiences or marketing engagement. Save your most-used reports as templates to reuse in future data analysis.

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Software Guide Fundraising Platform 87