Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. We started off with an affinity clustering of the strengths, challenges, and opportunities for improving their organization’s practice of measuring impact and communicating about it.

Data 107

Data Help Measure Analysis 107

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. This leads to measurable growth and improved patient results. So, how do healthcare organizations overcome these data silos?

Integration 80

Integration Data Nonprofit Platform 80

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

Note from Beth: I made a personal goal for myself to get past my dislike of spreadsheets and become more fluent. Data analysis is a process, not a one-time thing. Data nerds know how to clean and recode data, look for patterns, calculate key statistics, and then show off the most important information in graphs and charts.

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Data Tutorial Chart Statistics 139

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” ” I often hear nonprofits say, “We don’t have those skills within our organization so we don’t do measurement.”

Data 109

Data Help Measure Analysis 109

sgEngage

MARCH 7, 2024

These proactive measures will not only keep your SOA in line with the latest accounting standards but also ensure your organization’s financial health is accurately represented, fostering trust among stakeholders and supporting the sustainability of your mission. Engage with accounting professionals who specialize in nonprofit finance.

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Activities Active Activism Comparison 81

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

I introduced several methods for using measurement for transformative results, including the Maturity of Practice Model (CWRF) and how to use it as an assessment tool, principles of being data-informed , and how to apply KD Paine’s 7 Simple Steps of Measurement. Step 1: Define your goal(s). Step 2: Define your audiences.

Results 97

Results Metrics Measure Associations 97

Whole Whale

SEPTEMBER 8, 2023

Remember your goal is persuading consumers. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. The goal is to develop sustained relationships through habitual positive exposures.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it.

ROI 103

ROI Social Media Media Social 103

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Then, for each group, create a chart with 4 columns and identify: Their goal: why do they engage with you.

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Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 13, 2016

I just published this piece guest blog post over at MarketsforGood about how nonprofit data nerds can use data to set some new goals for 2017 to become healthier – Enjoy. While these subjective measures, I discovered that my magic number of sleep hours about 7 hours and 45 minutes.

Data 125

Data Personal Support Exercise 125

Tech Soup

OCTOBER 31, 2011

However, as Katanick observed during the tweet chat, “analytics matter to nonprofits because they provide a tangible way to demonstrate that an organization is delivering on its mission and goals.” Even text can be measured with text analysis tools that can provide statistics on keywords and gauge sentiment.

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Analytics Data Analysis Chart 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. But, here are a few comments: Kudos to you for setting clear goals and starting off with measurement from the beginning. You want to focus on the goals and outcomes (benefits) first - not the metrics. See her chart specifically.

Guinea 50

Guinea Measure Social Media Wikispaces 50

Connection Cafe

DECEMBER 17, 2014

At the 4 th level of 100% adoption for your prospect management system, your organization is now able to provide a deep analysis with reportings based on a sound system and full buy-in from all staff. Your reports should allow your organization to clearly see the trouble areas that are causing your goals to be at risk.

Rate 35

Rate System Management Analysis 35

Bloomerang

FEBRUARY 1, 2023

OneCause — Top Fundraising App for Mobile Bidding OneCause offers multiple mobile-optimized tools that can help your organization achieve its fundraising goals for events. Backlink analysis. Get an idea of who is linking to your site, the anchor text they use, and their domain authority with Moz’s backlink analysis.

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Org Raise Tools Help 82

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. Some interesting questions that popped up looking at this chart: Does this mean that in the beginning we get insight but not $, and in the end we get $$ but not insight? You must be able to attain ROI.

ROI 50

ROI Social Media Reflection Question 50

Get Fully Funded

FEBRUARY 6, 2023

But without a clear idea of where you’re going, all that activity may not actually move you forward toward your goals. But there are going to be many questions to answer in getting to that goal. But food pantries often have many goals beyond just providing food. Eradicating hunger in your community is not a goal.

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Beginner Nonprofit Goal Process 111

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2010

It's the dance floor and the balcony - both strategy and tactics but deployed in a lab with focused experiments, measurement, reflection and learning from peers. To build an effective strategy, one needs to identify an objective that links to a communications goal or theory of change and, of course, identify the audience.

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Social Media Remix Research Audience 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

My goal for this presentation was to synthesize the traditional ROI process with the best thinking about social media and ROI from the gurus like David Armano and KD Paine. And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

And the goal of those relationships can be learning, collaboration, policy, service delivery, advocacy, mobilizing or action. Later, I found the chart in Net Gains. We also discussed the whole issue of network evaluation and the difficulty of measuring those relationships versus a specific impact.

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Network Authoring Social Media Ipod 95

Connection Cafe

JUNE 13, 2013

Over the dozen or so years we have been doing event fundraising online, results analysis has revealed statistics that correlate to fundraising success. This year, focus on a few measurable metrics like “percent of participants who fundraise”. Peer to Peer Fundraising: How Do You Measure Up? Number of participants. Related Posts.

Metrics 42

Metrics Benchmark Fundraising Stats 42

NonProfit Hub

DECEMBER 20, 2016

Or does it mean deep, programmatic cooperation that results in a measurable collective impact? Based on this nine-month experience, we produced the Collaboration Report , a comprehensive analysis of our learnings and best practices. But don’t shy away from the important questions that create the foundation for measurable results.

Collaboration 28

Collaboration Test Roles Goal 28

ASU Lodestar Center

MAY 3, 2016

Despite increased awareness of this intrinsic link, as well as some laudable efforts over the last couple of decades, research shows nonprofits are frustratingly far from that goal. People are hard to chart, while numbers are perfect for spreadsheets. So, how can diversity help nonprofit boards better accomplish their mission?

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Arizona Tucson United States Nonprofit 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools. I sent out a query nonprofit tech colleagues who are social media mavens and ask that age old question, “ What’s in your social media measurement tool box ?”

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Measure Social Media Tools Media 115

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

The workshop was the first time I had used the game with fleshed out scenarios for the small groups to work and an assignment to have a discussion around planning questions: What's the goal? How might you measure it? Some tables got very focused on some philosophical issues related to goals and stuck. What's the outcome?

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Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Idealware Study. Respondents that names tools were labled as “substantial.’

Measure 96

Measure Organization Metrics Analytics 96

Forum One

MAY 31, 2023

In a rapidly changing world, it’s crucial for organizations to focus on a digital strategy that is rooted in organizational goals, audience needs, and the impact you are hoping to achieve. You’re not alone. So where do you start? Growing your digital engagement capacity will likely require investments of budget or time over time.

Digital 73

Digital Strategy Chapter Map 73

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . As we look ahead at your 2021 fundraising goals, consider this. Fifteen years ago, I worked for a healthcare consulting firm with the motto: “you can’t move it if you don’t measure it.” Should we eliminate the golf outing? Map Metrics. 10 Key Data Points.

Metrics 87

Metrics Fundraising Retention ROI 87

Blue Fox

AUGUST 9, 2020

The flow creates continuous improvement and continuous analysis. But here are some operational decisions for your team to consider to ensure your data is squeaky clean: What data needs to be measured? Insights result from analysis and discussion. It’s a cycle. It’s a system. Accuracy: How can you check it?

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Ratio Analysis Data Platform 78

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help.

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Social Media Media Social Chart 129

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Measuring outcomes for social media tools and strategy is as Avinash Kaushik notes in his recent post on the topic , "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. measuring your impact on the world!).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric. Technorati ???Authority???

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

They use social media to engage people inside and outside the organization to improve programs, services, or reach communications goals. Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago.

Facebook 101

Facebook Network Metrics Nonprofit 101

Care2

NOVEMBER 15, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. This chart shows the percentage of nonprofits using each feature. But was there ever any gold? And is there any left?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. This chart shows the percentage of nonprofits using each feature. But was there ever any gold? And is there any left?

Social Media 28

Social Media Place Myspace Advocacy 28

Saleforce Nonprofit

AUGUST 17, 2022

Salesforce Einstein and dashboards surface valuable member information in easy-to-view charts for steering growth. They are well on their way to achieving this worthwhile goal. The cloud-based app, which protects victim data with industry-leading Salesforce security measures, gives agents complete visibility into their territories.

Asia 98

Asia Dominican Republic Cambodia Children 98

Everyaction

OCTOBER 5, 2016

Participants will network and learn about other areas of practice, discuss a range of opportunities and challenges faced by different sectors, and work collaboratively to improve impact measurement. Our goal is to create a space where you'll feel nurtured and cared for. General / #IMPCON16 / @SocialValueInt. 10/24/2016. Oct 26 - 28.

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Conference Calendar DC Washington 111

Care2

MAY 27, 2009

The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy. The metrics for measuring ROI can be extremely varied. You can see the metrics in action in the chart below. Here are a few examples. Of course one of the biggest returns is brand visibility.

Social Media 59

Social Media ROI Media Social 59