Allegiance Group

FEBRUARY 14, 2023

It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. A deep-dive analysis of your current donor database is the first step you’ll need to take. We recommend you start with these 7 Key Database Metrics.

Mail 52

Mail Donor Strategy Files 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

The last few donations that put this campaign over the top came from Justin Kownack who paid it forward from his own group donation experiment using Twitter as a test of good deeds. What is missing is some software or features that track the flow of your donations, almost like doing a social network analysis similar to Twitinfluence.

Analysis 87

Analysis Twitter Giving Lesson 87

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers.

Fundraising 98

Fundraising Gift Rate email 98

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . And we’ll answer all your burning questions about email and Benchmarks.

Benchmark 52

Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Testing and Coordinating: At this stage, the organization is regularly collecting data but in a bunch of different spreadsheets and collected by different people or departments. Data is focused on the metrics that are specific to social media channel. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Posting to a page’s wall.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

What I learned is that most are defining success by the number of people who have circled them and are testing to see what content resonates with their audiences. Once they’ve mastered the work flow, the time investment is 1-2 hours per week. You are testing to see what works and what doesn’t.

Google 98

Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. Photo/video Views (optional if I’m testing as content strategy). Do not measure everything, but do measure what is most important to your objectives. New Fans (Likes).

Social Media 99

Social Media Strategy Media Social 99

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Backlink analysis. Get an idea of who is linking to your site, the anchor text they use, and their domain authority with Moz’s backlink analysis. Split URL testing.

Org 82

Org Raise Tools Help 82

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

But Facebook hasn’t played god with us and flipped the switch – they’re actually giving us a month to absorb the change - and create a plan, design, and test it. Others are exploring and testing and fixing glitches or simply checking out the new features, like the administrator’s dashboard.

Change 117

Change Tips Help Facebook 117

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

NTEN

NOVEMBER 2, 2009

While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. By experimenting with simple A/B split tests an organization can figure out the answers to these questions.

Technology 52

Technology Adwords Analytics Analysis 52

AccelEvents

JUNE 24, 2021

If you do not have someone actively monitoring your marketing channels around the clock, you may miss the ability to qualify a lead or advance a lead further through your sales funnel. . If the bulk of registrations come from a specific channel, like Facebook or Twitter, it means that marketing efforts have been most successful in that space.

Guide 93

Guide Virtual Registration Platform 93

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. This can occur through various channels such as social media, word of mouth, or advertising. Identifying potential donors involves research and analysis that highlights individuals or entities that share the same values and interests as the organization.

Donor 52

Donor Management Guide Retention 52

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. Provide an in-app feedback channel. Conduct beta testing. Submit suggestions or requests.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Content Analysis of Comments on post and shares. I also pay attention to and test these variables: Time of Day, Day of Week, Content Type.

Metrics 122

Metrics Audience Content Facebook 122

M+R

JANUARY 31, 2023

For our overall analysis, we included only one-time gifts — ongoing monthly revenue is not included in those numbers, and all gifts are in the months of November and December in order to include Giving Tuesday. The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data.

Fundraising 106

Fundraising Gift Digital Trend 106

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Social media metrics mavens know that both qualitative and quantitative data is needed. Don’t wait to collect a year’s worth of data in a week. Finally, avoid getting into data collection and analysis ruts – and evaluate your approach. Content Analysis Tools: Radian 6 and Netvibes. One place to look).

Measure 115

Measure Social Media Tools Media 115

Qgiv

OCTOBER 5, 2021

Conduct post-campaign analysis. Get Qgiv’s Campaign Analysis Worksheet! Measurable: Choose metrics that will help you know whether you’ve met your goal or not. Use different channels for delivering your appeals. Don’t forget to adapt your donation to each channel’s unique requirements.

Campaign 69

Campaign Practice Giving Social Media 69

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2011

Instead, they identify key organizational results areas and associated metrics to define successes and failures. They use results as a guide for designing and implementing rapid responses as part of their multi-channel citizen engagement campaigns. And, they do not count “likes” on Facebook as victory. getting policies passed.

Results 115

Results Facebook Metrics Measure 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. How Networked Nonprofits Use Facebook Smart.ly.

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Special thanks to Qui Diaz and Danielle Brigidia for giving this a real world test from the vantage point of a social media strategist in a nonprofit organization. You're testing different social media tactics and learning what works. Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts.

Social Media 106

Social Media Map Strategy Media 106

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard.

Websites 59

Websites Guide Impact Metrics 59

sgEngage

APRIL 29, 2021

The analysis is based on a July – June fiscal year, covering the period of FY2016 through FY2020. Emerging best practices for conversion at organizations with strong conversion metrics: The largest source for conversion in FY2020 was digital efforts with the most growth in email and digital ads. Telemarketing and direct mail followed.

Retention 49

Retention Gift Rate Conversation 49

Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. Monitor metrics. This is where a multichannel marketing strategy can help.

Channel 52

Channel Donor Demographics Social Media 52

Forum One

DECEMBER 13, 2023

Since 2012, Educational Testing Service (ETS) has engaged Forum One to design and build more engaging, interactive reports to share the NAEP results, including the most recent 2022 Nation’s Report Cards for Mathematics and Reading , with data at the national, state, and district levels.

Celebrate 67

Celebrate Award Colorado Museum 67

Care2

NOVEMBER 15, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. But was there ever any gold? And is there any left? And is it even worth it ?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. But was there ever any gold? And is there any left? And is it even worth it ?

Social Media 28

Social Media Place Myspace Advocacy 28

Nonprofits Source

AUGUST 26, 2017

Promotion strategies take a multi-channeled approach to distributing content, news, and offers. In theory, you want to be active on as many channels as resources allow. After conducting a site-wide analysis I found 230 additional broken links that I was more than happy to share. Chapter 3: Digital Promotions.

Results 82

Results Digital Strategy Chapter 82

Forum One

DECEMBER 13, 2023

Since 2012, Educational Testing Service (ETS) has engaged Forum One to design and build more engaging, interactive reports to share the NAEP results, including the most recent 2022 Nation’s Report Cards for Mathematics and Reading , with data at the national, state, and district levels.

Celebrate 46

Celebrate Award Colorado Museum 46