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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Here are five irresistible follow-up techniques to help you convert and retain this very valuable group of online donors, who in the aggregate have much higher cumulative value over the long term than traditional mail-acquired donors. Unless you can convert them to offline (that’s right, OFFLINE) giving channels.

Technique 201
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ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. " But what does that really mean?

ROI 91
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Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference

Beth's Blog: How Nonprofits Can Use Social Media

A curator needs to have superb social media monitoring and listening skills — that means knowing the right keywords on the topic and sources, agility with “ aggregator ” tools, and the daily discipline of foraging for the best content and evaluating your finds before sharing.

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What are News Discovery Tools? Why Use Them?

Beth's Blog: How Nonprofits Can Use Social Media

One of the points he made during our planning call is that in order to curate, you need two sets of tools – news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites.

News 94
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Using Peer Learning Strategies To Build A Network

Beth's Blog: How Nonprofits Can Use Social Media

We created a deck of cards with mini-case studies showing examples of how these state advocates had strategically incorporate social media into their social media plan. We created a deck of cards with mini-case studies showing examples of how these state advocates had strategically incorporate social media into their social media plan.

Network 97
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Can Social Network Analysis Help You Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

As someone who loves to play with analytics, visuals, maps, and other geekery, I've been wanting to explore in more depth the how-to and the techniques. To take my learning deeper on social network analysis and mapping techniques and how they can be applied them to a social media strategy, I took a workshop with Marc Smith.

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Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. Some examples: A follower on Twitter or someone you’re following. How are you using social network analysis techniques and tools to analyze your network?

Analysis 104