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Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

Even though monthly donors generally give smaller amounts on a per gift basis, the aggregate amount that they give over the course of a year almost always adds up to more. Download Classy’s 8 Email Templates to Upgrade Your Recurring Donors for tips and examples of how you can make these asks of this committed cohort.

Donation 352
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Leveraging data to better serve under-resourced communities 

Candid

In addition, such data sets frequently aggregate more than 50 diverse AANHPI ethnic subgroups under the monolithic label of “Asian Americans.” For example, aggregated data from the U.S. This practice makes it harder, if not impossible, for us to adequately advocate for diverse communities and demonstrate their unique needs.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

Data 210
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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

As you look at the data in aggregate, do so for both members and non-members to get a big picture of engagement behavior. For example, most associations find members don’t volunteer or donate before they have seen value from other activities like courses or publications. Use aggregate scores to validate and improve member value.

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Use Data for New Revenue Opportunities

Association Analytics

For example, are they opening newsletters, attending meetings, volunteering? Aggregate the data and look at it over time. You may have a large universe of constituents who contribute to your association, for example, engaged non-members. Start by tracking your members’ behaviors. age, geography, job type). Affiliates.

Data 169
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How to Start Your Data Analytics Journey

Association Analytics

For example, a report is the weekly number of new members who joined your association. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities. Some examples to consider: What are the main drivers of member retention?

Analytics 169
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Making meaning of Candid’s free demographic data set 

Candid

For example, U.S. For example, the charts below (also included in the manual) illustrate how complete the data is across different staffing levels and demographic questions. This section also outlines how the data is collected and stored. nonprofits voluntarily share demographic data through their profile.