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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! Cost Per Conversion) : This metric shows you how much a conversion costs.

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Thursday Thoughts: engaging advocates all year round

EveryAction

If your nonprofit does advocacy, you know that with this work, there are almost always consistent patterns of crisis management leading to later periods of denouement and down time. Advocacy is a long-term calling.  Check out our last installment here! Here’s what they said. Learn more at MESG.marketing !

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5 tips to prepare your association for success in 2024

Nimble AMS

Benefits like training, certifications and credentials, fueling industry growth, advocacy, and help with career advancement are all up significantly from last year. Those who have used it report higher loyalty metrics. The usage of, and interest in career advancement help is highest among Gen Z and Millennials.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

Gallup ) 50% of Americans under age 30 have some or a lot of trust in the information they get from social media, just under the 56% who say the same about news outlets. ( Members are increasingly distrustful of government and jaded about advocacy, leading to less engagement in advocacy and government affairs.

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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. This year’s M+R Benchmarks will feature a virtual candyland of useful information about digital ads, email, mobile messaging, social media, web performance, and more.

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Nonprofit Social Media Mavens Are Curators of Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. The information is also reported with a link to organizational results.

Metrics 101
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NCOA Gets $8M Gift From Scott

The NonProfit Times

based advocacy group, which announced the gift today. That led to some questions and a follow-up post, “No Poetry This Time,” in which she made clear that she would be providing more information in the future. “My She plans to launch a website later this year with information about the gifts and her giving.

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