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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

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We thought we could help our colleagues prepare for that disruption by gathering advice from people who greet change as an unexpected advantage. Their advice about strategy, leadership, and digital business is still ahead of its time. The Critical Questions will prompt you to evaluate your organization’s current status.

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For Positive Outcomes, Hold a Mirror Up to Board Performance

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Even with a friendly name like “feedback, check-in, or coaching,” a performance evaluation can be uncomfortable, or possibly downright scary. That’s probably why more organizations don’t have a process for evaluating the board of directors, or if they do, that assessment is not continuous. I’ll get on my Association 4.0

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Thought Leaders Blaze Trails of Discovery and Engagement

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This advice is especially relevant for anyone looking to attract a younger audience. According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent.

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Make Space—Lighten the Load for Your Heavy Lifters

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Of course, there are categories of information you are expected to have at the ready. It’s fine to provide just enough information so that everyone is aware of how initiatives are progressing. When you give people time for reflection, evaluation, and creativity you develop a new crop of leaders.

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Challenging Conversations—Tackling Risk

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Evaluating where the blind spots lie in your organization is one way to begin approaching these difficult conversations. They are activities that are frequently governed and controlled by policies and procedures, such as: Evaluating where the blind spots lie in your organization is one way to begin conversations about risk.

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Evaluating Your Board Meeting Agenda to Boost Productivity

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If you’re looking for ways to evaluate your current agendas and optimize them for efficiency, you’ve come to the right place! Attaching documents that will be up for discussion or voting allows everyone to review important information ahead of time. Use this category when you’re looking for board members’ advice on a subject.

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To Get Close to Members, Follow MarTech Trends

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There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. There are technology tools that can make information and data analytics accessible to everyone. Also from Forbes, customers retain 95% of the information they watch.

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