EveryAction

APRIL 5, 2023

from our friends at ParsonsTKO Selecting technology for a nonprofit or social good organization can take significant time and effort. They can help drive a culture of adoption , which allows leadership to focus on change management activities to ensure you succeed with significant tech shifts. Try one (or both!)

Technology 186

Technology Change Analysis Tech 186

Nonprofit Tech for Good

JULY 31, 2020

With the year half way over, this is the perfect time to evaluate your progress so far. If you raised 15% more in January 2019 compared to January 2020, take a look at the difference in your fundraising strategies between these two time periods. Did you mail out an appeal at a different time? This Year Vs. Last Year.

Goal 299

Goal Fundraising Pledge ROI 299

.orgSource

APRIL 1, 2024

Make space to give your current staff the time and training they need to become engagement specialists. This is not a one-and-done activity. Appearances don’t need to be time-consuming, but they should be frequent. Market in Real Time Here’s an idea that requires imagination and an eye to the big picture.

Trend 221

Trend Influence Taxonomy Associations 221

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. How much time will it take?

ROI 103

ROI Social Media Media Social 103

Connection Cafe

APRIL 10, 2017

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post.

ROI 52

ROI Analytics Data Help 52

Nonprofit Tech for Good

APRIL 24, 2010

This very long post has been a long-time coming for so many reasons. At a training last week with a lot of long-time Facebook Admins in the room, I saw much head-nodding and eyes rolling. I think the time has come for nonprofits to examine Facebook a little deeper. It’s time for them to give back.

ROI 234

ROI Integration Question Facebook 234

sgEngage

MARCH 15, 2024

Inputs : The resources—financial and non-financial, human, and material—used to conduct an activity. This category could include volunteer time, equipment, how many books were provided by a corporate partner, etc. Outputs : The products, goods, or services which result from an activity.

Measure 91

Measure Help Analysis Metrics 91

.orgSource

JULY 25, 2023

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI tools can automate many of the SEO activities that were once outside the realm of more casual users. Oh, those pesky keywords. You don’t have to wake up at four a.m.

Team 221

Team Marketing Build Analysis 221

.orgSource

AUGUST 28, 2023

Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. Use data to make objective decisions based on site traffic, evaluations, sales, professional development activity, focus groups and/or other types of outreach. Consider first-time speakers who draw a crowd.

YouTube 221

YouTube Industry Leadership Podcast 221

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. Along with measuring against impact results, it is important to look at how much time has been invested. Don’t waste too much time on people who will never agree with you.

Social Media 119

Social Media Channel Difference Media 119

Volunteer Hub

APRIL 3, 2023

Listen to the full audio recording VolunteerHub has helped West Houston Assistance Ministries (WHAM) reduce administrative time, grow active volunteers, increase donations, and better engage corporate partners. Volunteer management software is an investment, but, there are grants available for technology and the ROI is worth the cost.

Houston 75

Houston ROI Audio Volunteer 75

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. After some time on our list, Mathew pulls the information by source and aggregates what they gave, factoring in the cost of acquiring them.

ROI 94

ROI Facebook Advocacy Social Media 94

NTEN

OCTOBER 24, 2012

Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes.

ROI 75

ROI Measure Project Technology 75

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59

Raise Campaign Money Online 59

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) By listening to your donors and continuously learning from their giving trends, you can make adjustments to your fundraising strategy in real time to increase your campaign’s revenue.

Gift 207

Gift Consultant Audience email 207

Nonprofit Tech for Good

MARCH 11, 2022

times greater than ticketed events.”. The beauty of peer-to-peer campaigns is that participants don’t necessarily have to get together to do the activity in person, and they can be added to any traditional fundraising initiative. Compared with traditional fundraisers, it requires less money and resources.

Fundraising 304

Fundraising Cancer Raise Fun 304

Greater Giving

JANUARY 12, 2023

It takes a lot of time and effort to plan a successful fundraising event, and even more to make sure you’re maximizing your efforts. That’s why having a good grasp of your Event Budget and ROI (Return on Investment) matters so much for your fundraiser. Use Your Event Budget for ROI measures.

Create 75

Create ROI Pledge Measure 75

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. I recommend you let your campaign run its course the first time you try this, lest you be tempted to fiddle with your ads every couple of hours. We found that each new subscriber cost: $2.12

ROI 91

ROI Linkedin Online Analytics 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

I think nonprofits should wait or rather don’t jump in deeply with a heavy time investment quite yet. Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places.

Google 97

Google Search email Time 97

Nimble AMS

OCTOBER 28, 2022

Machine learning based chatbots work to provide immediate support to members, improve your ROI by automating repetitive work, and boost overall satisfaction with your association. Activate Lightning Cross Sell to help your association boost the member experience and drive revenue. Improve member services. Easy membership renewal.

Associations 118

Associations Experiment Help Retention 118

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

You have to think beyond the costs of staff time or related expenses for the contest. Is the contest in line with our organizational priorities demanding our time and resources? Does this competition complement our communications and fundraising activities for the year? Will the contest provide any long term benefits?

Contest 98

Contest ROI Online Fundraising 98

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Is it time to take a step back and reevaluate your communication strategy?

email 52

email Rate ROI Social Media 52

Forum One

MARCH 12, 2024

Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts.

Social Media 80

Social Media Images Video Media 80

CauseVox

APRIL 29, 2021

Between all the events , phone calls and mailings your plan can bring you and your team back to the most important activities. And even though it may be more work in the short term, it will save you time in the long run by focusing your attention on the things that matter most. Fundraising Goals. Study Past Fundraising Trends.

Calendar 98

Calendar Template Guide Fundraising 98

Achieve

OCTOBER 6, 2023

Keeping track of your engagement rate allows you to determine whether you’re effectively communicating and connecting with social media supporters over time. Social Media Return on Investment Measuring your nonprofit’s return on investment (ROI) is essential for any marketing or fundraising initiative.

Social Media 52

Social Media Metrics North Carolina Media 52

Greater Giving

AUGUST 10, 2023

These press releases act as official announcements about the event, highlighting its unique aspects, guest speakers, activities, and any other newsworthy elements. Media Pitching and Follow-ups: The team actively pitches event stories, press releases, and exclusive interviews to media outlets.

Roles 40

Roles Media Press Sponsor 40

Amy Sample Ward

JANUARY 18, 2010

Day and I’ve been watching the time zones wake up in the US and start Twittering about the various service projects and community building activities everyone is participating in. Is ROI limiting our community impact? ’s focus on community, the idea of ROI doesn’t make sense. Then or now.

Community 179

Community ROI Facebook Evaluation 179

Byte Technology

JANUARY 14, 2022

Timing is everything! Through the time allowed in our Flourish monthly marketing service , we worked with Jackie’s team to implement each task. Through the time allowed in our Flourish monthly marketing service , we worked with Jackie’s team to implement each task.

Marketing 243

Marketing Broadcast Analysis Awareness 243

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? That happens when leaders model and encourage it. World Institute.

ROI 91

ROI Examples Results Social Media 91

Volunteer Hub

MARCH 26, 2021

These benefits include saved time, money, and resources. If it is time to pursue volunteer management software or switch from another provider, here are 4 reasons you should consider VolunteerHub. This hour tracking functionality can save your volunteer center time and increase data reliability. Return on Investment (ROI).

Volunteer 54

Volunteer San Diego Case Study ROI 54

NonProfit Hub

AUGUST 26, 2015

Earlier this month, The Nonprofit Times (NPT) published the results of its online engagement survey. Supporters who donated this time last year. Those who have had no activity for greater than six months. Compare that to the 5:1 ROI estimated by users of just a donor management and email systems. Specific program givers.

ROI 28

ROI Software email Marketing 28

NonProfit Hub

AUGUST 26, 2015

Earlier this month, The Nonprofit Times (NPT) published the results of its online engagement survey. Supporters who donated this time last year. Those who have had no activity for greater than six months. Compare that to the 5:1 ROI estimated by users of just a donor management and email systems. Specific program givers.

ROI 28

ROI email Software Marketing 28

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

Calendar 275

Calendar Social Media Content Media 275

Nonprofit Tech for Good

OCTOBER 14, 2012

As someone who observes thousands of nonprofits on the Social Web each year, let me just say it’s better to spend 90-minutes on a webinar than hours upon hours to trying to figure it out yourself, or worse not knowing about the changes and their effect, and thus wasting your time executing a poor, ROI-less strategy on Facebook.

Facebook 273

Facebook Social Media ROI Gift 273

Bloomerang

JUNE 20, 2023

However, if you build out a strategy that can be duplicated and perfected over time, then you will set your organization up to be sustainable over the long run. Additionally, this positioning demonstrates the potential ROI expected when they partner with you. Remember, it’s about more than paying for a one-time event.

Tips 78

Tips Sponsor Demographics Audience 78

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2008

I'm working on workshop curriculum and a presentation about ROI and Nonprofit Technology for Legal Services Conference. That brought me to the question of "What are effective ROI storytelling techniques?" Do you have an example of a good ROI story telling? I'm focusing on Part 4: Effective Ways to Make Your Case.

ROI 50

ROI Technique Story Effective 50

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Thanks to blogging, my e-newsletter list tripled in size in half the time.

Newsletter 240

Newsletter Social Media Build Media 240