article thumbnail

How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. The intention of this metric is to identify inefficiencies and wasteful spending. However, gaps in management (i.e.,

ROI 336
article thumbnail

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 310
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52
article thumbnail

Telling a compelling story: Communicating program impact in a grant proposal

Candid

Activities: Here you describe the daily work of the program. Outputs: Outputs are different from outcomes ; they’re the immediate, direct products of your activities. One or two metrics in clear, simple language It’s tempting to include as much material as possible in hopes of making a stronger case, but it’s best to keep it simple.

article thumbnail

Guest Post: Transcending the middle with a metrics mindset

Twenty Hats

So, how can we demonstrate with confidence what we do matters? Your most powerful strategy requires getting serious about metrics. All businesses and organizations are governed by them, even when they talk about mission and values, the metrics behind the rhetoric matter. So, get good at understanding values that can be measured.

Metrics 59
article thumbnail

Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Learn more: Using Data to Make Annual Giving Work for You Measuring Outcomes Outcome metrics are powerful, necessary tools for demonstrating transparency and accountability.

Measure 88
article thumbnail

Getting the board on board with nonprofit technology changes

EveryAction

They can help drive a culture of adoption , which allows leadership to focus on change management activities to ensure you succeed with significant tech shifts. This helps demonstrate the holistic impact of the desired shift on the entire organization. Try one (or both!) A roadmap is a pathway to the future state!