sgEngage

OCTOBER 11, 2023

Finding people who genuinely care about your cause is like making a new friend; it takes time and effort. It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology.

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Donor Social Media Websites Content 90

Media Cause

FEBRUARY 27, 2024

One —Acknowledge Your Environment + Lead with Your Mission Yes, the presidential election is important and will be commanding the attention of the media and masses alike. Remember, as you navigate the news cycle and other big issues, they shouldn’t take away from the importance of your work as a nonprofit. Power comes from specificity.

Communication 59

Communication Support Calendar Advocacy 59

Neon CRM

JUNE 23, 2023

That’s great news if you’re looking for inspiration! A vast majority of nonprofits reported experimenting with new techniques last year, which could be anything from new tech tools to a novel strategy for reaching new supporters. Takeaway: Try something new! The possibilities are endless! Join the conversation!

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Statistics Fundraising United States Global 98

NonProfit Hub

APRIL 17, 2024

Supporters won’t read your blog just because they have a relationship with your nonprofit—they want to engage with informative, interesting content that actively furthers their understanding of your cause. Whether it’s weekly or three times a month, your readers should be able to rely on new and relevant content regularly.

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Practice Organization Nonprofit Content 36

Media Cause

OCTOBER 11, 2023

Create Short Videos Although TikTok allows longer videos (of up to 10 minutes), bite-size videos are usually better at grabbing and keeping viewers’ attention. You can cross-post your TikTok videos on other social media channels, such as Instagram Reels, Facebook Stories, and YouTube Shorts.

Marketing 59

Marketing Fundraising Social Media Video 59

Get Fully Funded

NOVEMBER 14, 2022

The good news is that great stories are all around you. There are some universal elements to any compelling story, whether they’re in books, the news, articles, blogs, or movies. Kids who are eating regular, nutritious meals are performing better in school, are engaging in more social activities, and making more friends.

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Storytelling Fund Raise Music 139

Forum One

JULY 13, 2022

City-level leaders, decision-makers, and community advocates actively using data to improve health and wellbeing in specific communities are among the primary audiences. They leave room to be responsive to news hooks and new data on their social media channels and plan for six months to a year out on major new initiatives or data updates.

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Story Data Storytelling Lesson 65

NonProfit Hub

JANUARY 14, 2021

Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Similarly, entrepreneurial efforts and small niche nonprofit groups often appeal most to news media. They are active on all the social networks, constantly scanning for ideas for their own stories.

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Press Story Local Blogger 67

M+R

FEBRUARY 5, 2021

We have something to say that lands somewhere between an observation and a complaint and a call to arms: Not enough attention is paid to mid-level donors. And so, too often, the magic of mid-level giving is lost, especially in digital channels. First, your active mid-level donors, who you want to retain and upgrade. MASS EMAIL.

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America Digital Audience Channel 105

Bloomerang

JULY 31, 2023

What have they enjoyed from gifts made to other good causes that they haven’t seen receive enough attention from your nonprofit? The good news is that there are many communication tools to connect with donors and prospects. Are all your outreach channels emphasizing new and popular ways of giving?

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Help Gift Nonprofit Donor 64

Get Fully Funded

DECEMBER 4, 2022

A winning strategy for spreading the word about your organization’s work is getting your nonprofit’s story in the news. . A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . And, getting your story in the news still carries a lot of weight.

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Story News Press Local 122

sgEngage

APRIL 10, 2023

CBS News reported that in November 2022, Giving Tuesday raised an incredible $3.1 To expand your audience, consider how you can take a multi-channel marketing approach. Actively build a community by connecting with supporters through their preferred communication channels. billion for charitable causes.

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Demographics Retention Donor Research 78

Saleforce Nonprofit

JANUARY 19, 2022

Would you try again, or quickly get distracted and forget as soon as something else on your phone caught your attention? However, our research indicates that the vast majority of nonprofits simply offer to send news or updates. Imagine that you made the decision to give, but your online donation failed. What would you do?

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Support Online Conservancy Test 98

Amy Sample Ward

APRIL 9, 2010

Multi-channel conversations. Flickr and YouTube – monitor and subscribe to activity around you, not just your own. Hold the reins: if you aren’t listening, paying attention, and diving in then the conversation can get so far away that you aren’t able to join in. industry and local news. Communities.

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Social Media Network Second Life Ning 189

Get Fully Funded

OCTOBER 7, 2021

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email. Bill tracking software.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Bloomerang

AUGUST 30, 2021

Pay attention: Every donor deserves thoughtful responsiveness. If you pay attention only to fueling up, leaving the leaking hole in your gas tank unattended, you’ll run dry. If you pay attention only to fueling up, leaving the leaking hole in your gas tank unattended, you’ll run dry. Gifts of less than $250 grew by 15.3%.

Donor 102

Donor Giving Retention Gift 102

NetWits

JULY 6, 2011

As you get more and more involved in using social media, be sure to claim your land by creating your organization’s Facebook page, Twitter account, YouTube channel, LinkedIn profile, etc. It can be news stories, resources from other websites, information from a partner organization, etc. Activate your network. Claim your land.

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Social Media Site Social Media 273

Connection Cafe

AUGUST 23, 2013

So how do you make the fact that you’re doing a 5K or walk into news that’s going to get reported? The fact that you’re doing a 5K for a worthwhile cause by itself is not news. The world of journalism and news publishing is changing rapidly. Write your posts like a news story. Photos that help tell your story.

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Headline News Maryland Cancer 39

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning. There’s another benefit.

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Case Study Central African Republic Twitter Personal 50

Nonprofit Tech for Good

MAY 31, 2020

The good news is that DonorPerfect’s flexibility allows you to easily customize your system to collect and organize your data to fit your organization’s needs best. Your supporters often engage with your organization using more than one channel. The bottom line: if you can’t reach your donors, you can’t solicit them. Engagement.

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Survey Virtual Nonprofit Sponsor 337

Get Fully Funded

MAY 9, 2022

How many new donors do you need? How are your marketing activities going to help you get there? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. Social media: Go through all your social media channels as a prospective donor. How much money do you need to raise?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

The setting remembers your last setting – so if you will switching between public and friends only postings or to specific lists – you need to pay attention to that icon. News Ticker. The News Ticker is on the right-hand side when you log into your account. It shows all your friends’ activity in real-time.

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Metrics Facebook People Change 129

Allegiance Group

NOVEMBER 2, 2023

If your organization maintains an active presence on social media platforms , include social media links on your website. These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. Lastly, pay attention to color contrast to accommodate individuals with visual impairments.

Websites 52

Websites Calendar Registration Nonprofit 52

Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. billion monthly active users. *. Is it too often?

Social Media 52

Social Media Media Hints Social 52

DipJar

JUNE 20, 2023

It’s time to unleash your creativity for a fundraising event that stands out, connects with donors in new ways, and raises dollars for your cause. The good news is that nonprofits have a ton of options when it comes to unique fundraising events that inspire donations and spread awareness of your mission.

Ideas 52

Ideas Fundraising Artist Nebraska 52

Bloomerang

AUGUST 2, 2021

Told well, stories will grab people’s attention and compel them to take action. . Since it’s impossible to know which communication channels your supporters prefer simply by guessing, it’s prudent to ask them. Music Lessons and Activities for Your Digital Classroom. Take a look at how you’re telling your story. . Environmental.

Content 130

Content Marketing Strategy Fundraising 130

Classy

APRIL 22, 2021

When it comes to sustainability, Classy ’s core competency is our ability to empower the environmental nonprofits who use our platform to activate their online fundraising. Expand the minds of buyers at Classy to seek out environmentally conscious/B Corp/ sustainably-minded companies when selecting new vendors and partners: In progress.

Green 52

Green Project Influence Policy 52

The Science Behind Engaging your Supporters

SEPTEMBER 7, 2018

By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. With more Americans getting their news through social media, video content provides an opportunity to grow your audience and make your story heard. And so, social media becomes their distribution channel.

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Video Create Guide Camera 43

Amy Sample Ward

NOVEMBER 23, 2011

But if they congregate online, on a community news site or blog network, join them in conversation there. Pay attention to your community. If your community meets offline at a local watering hole to share opinions and make plans, don’t bother setting up a Twitter account with the purpose of influencing them.

Social Network 165

Social Network Network Strategy Social 165

Nonprofit Tech for Good

JANUARY 3, 2012

Diversify your news sources. The best social media managers have a voracious appetite for news and current affairs. However, as I learned from spending two weeks in Asia this past December , the news sources you watch and consume can dramatically effect your consciousness and ultimately your social media voice. Guaranteed.

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Social Media Media Management Social 231

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2016

I started to pay attention when my kids became teenagers — and wanting to practice good digital parenting as Alexandra Samuel advises – I added the SnapChat app to my phone. Twitter is for keeping up with news and live events. Taylor Swift released a new video…again.) My first experience was “What?

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Tutorial Hype Atlanta Social Media 50

Connection Cafe

OCTOBER 3, 2016

Giving Tuesday is an opportunity to amplify your message via social , to garner more followers, and perhaps to snag some much-desired media attention as outlets seek stories. If you haven’t decided how to activate for #GivingTuesday, please take some time to make a plan (the clock is ticking).

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Action Channel Blackbaud News 38

Achieve

SEPTEMBER 8, 2020

Outside of having a well-designed website and an active social media presence, the nonprofit sector has largely stuck to traditional methods to plan fundraising events. . The digital space your supporters encounter each day is full of organizations and individuals fighting for your donors’ attention. Ensure it’s mobile-responsive.

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Virtual Tech Tips Fundraising 52

Care2

SEPTEMBER 22, 2011

How do you engage millenials who have “limited attention spans?” Social media is an incredibly active and social space. Communications should be Multi-Channel. People curate their own news today. Today, people get their news in a variety of ways such as blogs, online versions of newspapers, social media, etc.

Social Media 75

Social Media Media Tips Social 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. Here are some patterns of success: To expand reach, new, recycled, and interesting content is key, but posting too frequently can cause people to hide or unlike you.

Facebook 112

Facebook Change Profile Impact 112

Tech Soup

OCTOBER 19, 2015

Create a matrix that shows the communications your donors and non-donors will receive at year-end and in what channels. For example, think about how Giving Tuesday has created a new national day for giving and how you might harness the opportunity among your supporters. Think Multichannel. Prepare Your Website.

Giving 36

Giving Online Mobile Mail 36

NTEN

OCTOBER 14, 2010

The only nonprofits on TV were the large, child sponsorship organizations running direct response ads --or, if they got lucky, a local organization covered on the local news. You will be able to get it on any screen and, except for live sports or breaking news, you will get it anytime you like. Not so much.

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YouTube Video Nonprofit Channel 98