Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Only a fraction of those ads makes it past our “attention wall” and are something we remember as consumers. The sky’s the limit!

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Lesson Marketing Amazon Adopt 294

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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YouTube Industry Leadership Podcast 221

Byte Technology

NOVEMBER 29, 2016

After all, there are some 31 million active blog sites in the United States only at any given time, and to make your own content stand out from the crowd is certainly no easy chore. Here are some important tips to keep in mind when cranking out content that people want to read. Start with your title. Consistency is key.

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Content Create Tips Blogger 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2013

Keeping nonprofit audiences engaged during training can improve your outcomes. People pay attention more, they learn something, they retain it better, and there is a better chance of them applying what they learned. Energizers are activities designed to awaken a sleeping audience or activate a jaded one.

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Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed. Nice-to-haves.

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Websites Analytics Project Proposal 304

Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. Whether it’s a call to donate, volunteer, or spread the word, compelling narratives motivate people to actively engage with you, further fueling impact and reputation.

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Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

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Audience Tips Fundraising Social Media 82

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

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Twitter Practice Social Media Nonprofit 343

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Practice Organization Nonprofit Content 36

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Segment your audience. Time-bound.

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Digital Marketing Create Social Media 59

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Many social media platforms get inundated with content regularly. Source: Go-Gulf.

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Social Media Associations Media Social 333

EveryAction

JUNE 21, 2023

While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Later, that information can be used to target the most active and educated supporters and get them involved.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Achieve

MAY 3, 2024

One way to achieve this is by implementing an email strategy where you send a series of emails that educate and inspire your target audience and provide them with a clear call-to-action. Revisiting your targeting criteria and refining your messaging can help ensure that your content is as relevant as possible to the people you are reaching.

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Analytics Data Spam Fundraising 98

Nonprofits Source

MAY 6, 2024

While recruitment is important for your organization’s long-term success, you should always prioritize allocating resources for mission-critical activities. Fortunately, automated tools make curating personalized email content for candidates effortless. Implement inclusive language and content. Pay attention to subject lines.

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email Tools Strategy Application 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” This is what builds thought leadership and attention.

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Content Arts Guidelines News 119

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

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Social Media Media Strategy Social 94

Greater Giving

FEBRUARY 12, 2024

Create engaging activities for your guests to participate in. Popular activities include: Photo booth area aligned with your theme that allows guests to create buzz and share as a memory on social media. Guests need to have time to enjoy their meal before you begin your program so they can give their full attention to the program.

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Charity Music Captivate Causes 105

Media Cause

OCTOBER 11, 2023

However, if you struggle to engage with a younger audience, TikTok presents a new and exciting way to showcase your cause to this next generation of donors. Account Management Through its account management services, TikTok connects you with content creators. Nonprofit organizations use social media to raise awareness and gain donors.

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Marketing Fundraising Social Media Video 59

Candid

FEBRUARY 23, 2023

However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization. If you’re wondering where to get started, consider showcasing content on your homepage that highlights the following elements: Mission.

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Effective Create Strategy Nonprofit 119

TechImpact

JUNE 18, 2014

While it’s true social media’s an important component of a successful content marketing strategy, we’re here today to clear up a few misconceptions about the various social networks, and the impact they have on your nonprofit. Each platform has a unique audience, a different set of dedicated users, and has different types of content go viral.

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Social Media Media Social Demographics 177

Qgiv

MARCH 11, 2022

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. Enter the nonprofit marketing funnel: a useful model for visualizing your audience’s various levels of involvement and where they are on their journey. Middle-of-funnel activities – For building connection.

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Marketing Strategy Impact Exercise 98

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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Marketing Tips Influence Nonprofit 52

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. In this blog, we’ll talk about the importance of getting to know your audience and how you can use purpose-driven communications to build lasting relationships. Let’s dive in.

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Communication email Marketing Museum 79

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Build your audience persona. Instead, build an audience persona to guide the creation of your social media posts and content. Set SMART goals.

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Social Media Strategy Media Donor 52

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

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Donor Social Media Websites Content 90

Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts.

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Contest Headline Social Media Survey 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2012

A debate in content marketing circles is whether or not you should simply focus on creating original content and forget content curation. Let’s be clear as my fellow content curator, Jan Gordon, says : There is no curation without original content. Curated Content Formats. It is a both/and.

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Content News Attention Skills 107

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2013

Or do you learn better when you get a chance to process the content every 15 minutes by thinking about it quietly or talking with a peer? Understanding what holds people’s attention or breaks it can make the difference between delivering a session that is valuable or a waste of time. And, what do you actually apply?

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Content Learning Brain PPT 130

NetWits

SEPTEMBER 5, 2012

Audience Analysis. Creating a website with your users at the center of your strategy will get their attention, keep their interest and inspire more action. There are a few steps to successful audience-centric design: Identify Your Audience: Understand all of the groups your serve and find out what makes them tick.

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Design Web Guide Slides 247

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Search Alternative Social Social Media 59

Qgiv

JULY 27, 2021

You want to put more deposits in than you take out, and it’s really about how you show up for your audience week after week after week. It builds that trust and earns their attention, so when you do have something to ask them, they’ll pay attention. Also you can ask your audience! The second big piece is content creation.

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Social Media Media Tips Social 138

Qgiv

JUNE 6, 2023

A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. Include your ad campaigns in your content calendar to maximize their return on investment. How do you target the right audience for Facebook Ads for nonprofits? How do nonprofits use Facebook Ads?

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Facebook Guide Demographics Nonprofit 86

Candid

MARCH 22, 2022

So many things are competing for your supporters’ (and potential supporters’) attention, from the latest meme to their endless email queue—how can you capture their interest amidst all that noise? Transcript: Well, first and foremost, it's important to have clarity around who the supporters you're trying to activate.

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Story Tips Online eLearning 64

sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

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Awareness Campaign Business Collaboration 76

Media Cause

SEPTEMBER 1, 2022

Social media is a leading source for both finding information on and donating to nonprofits—being active on social media is no longer optional for nonprofits but essential. . During the conference, there were many presentations on video content. Content creators provide a way to generate more high-quality content efficiently. .

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Social Media Trend Media Social 52

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Types of Email Marketing for Nonprofits Welcome Home!:

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email Difference Marketing Retention 75